Master of Customer Acquisition, Matt Coffin, On Startups …
Both Sides of the Table
APRIL 19, 2011
o Early on they hired 3 people from ACT software at once (more team hiring) on staff and supplement it with Agency (in LA worked with First Communications – good). Lean startup: o It’s situational so some businesses are operationally/people intensive, high LTV (lifetime value) means you can spend more upfront.
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