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Common B2B Challenges and How To Solve Them

ConversionXL

Our research showed that LTV was much higher compared to other verticals we have worked in the past which made the decision to change our approach a no-brainer. Idronect had the challenge of converting free trial users to paid customers, and the sales cycle was long. Use IP-identification to better serve your customers.

B2B 150
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Paywalls, SEO, and the Need for a Damn Good Brand

ConversionXL

But, historically, they’ve undermined monetization—requiring crawler access that savvy users exploit and demanding free clicks for searchers. For users in those countries, we put all content behind a registration wall. Access to three articles per day—still as many as 93 articles per month—sated most users.

SEO 122
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Take Five: The Metaverse

VC Cafe

A few takeaways from the podcast: Meta is launching a new hardware VR headset in October this year (currently called “Project Cambria” but it’s likely to be “Quest Pro”) The new device will cost $800 and will help users experience a feeling of “social presence.” Ready Player Me avatars ( source ).

IP 187
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Search Intent: How to Analyze and Optimize Your Site

ConversionXL

Proxies like backlinks and keywords have long been—and still are—stand-ins for the likelihood that a web page will satisfy user intent. A page that’s well-matched for user intent can outperform those that optimize primarily for search engines—in search and after the click. Users want to Know more about something.” Website. “

Search 126
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The Creator Economy is rising, but challenges abound

VC Cafe

New media platforms are enabling a new creator type: Digitally Native Vertical Creators , Eric Feng. In my days as a product manager, the conventional rule for user generated content was the 1% rule. 90% of users are passive readers, 9% might engage in rating/commenting and 1% of users generate content. ” Eric Feng.

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Spectacles and $SNAP’s $20B Valuation

Austin Startup

Snap’s revenue is a function of two numbers: number of users, and average revenue per user (ARPU). User Growth Snap’s user growth came to a near stop after Instagram launched a direct clone called Stories in September of 2016: Snap’s daily active users grew just 3% in Q4 2016. years to grow its user base 4x.

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The Modern Approach To Account Based Marketing

ConversionXL

The book dedicates quite a few pages to the ‘customer-centric stack’ and argues that because you’re now able to know when someone is in the market for a solution like yours [via IP lookup or 1st or 3rd party intent data], you don’t need to “spam” them. If you’re selling B2B, you know it’s a wide and competitive market.

IP 98