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Account-Based Marketing vs. Lead Generation: Which is Right for You?

ConversionXL

The biggest challenge for marketers is getting them. Account-based marketing (ABM) and lead generation both offer a way to do this. Done right, both can help attract the kind of high-quality leads that become long-term customers and advocates. Templafy generated 475% ROI with lead generation.

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Too Many Small Businesses Still Ignore Social Media

Startup Professionals Musings

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” His business has since closed, but his mindset is still out there. Don’t mix your personal and business profiles or messages.

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The 16 Best Small Business Marketing Blogs You Should Read in 2019

crowdSPRING Blog

Working on your business means constantly seeking new ideas for improvement – which means keeping the big picture in mind at all times. And, as all business owners know, marketing is an important part of your business. So, when you’re looking at the big picture, marketing is bound to come up.

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Social Media is a Boon to Startups Who Do It Right

Startup Professionals Musings

If your startup can’t be bothered with social media, or has no plan to take advantage of it, then you are definitely at risk these days. Before you start spending money and time being a user, you need to understand how it can help you and your business. Not having a social media policy.

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5 Biggest Small Business Marketing Challenges (and How To Overcome Them)

crowdSPRING Blog

Your small business may have a terrific product or service. But that still may not be enough to keep your business alive. In fact, 50% of small businesses fold by their fifth year. But you don’t have to leave the success or failure of your business to chance. Marketing is the heart of your business.

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The Comprehensive Guide to Social Media Ad Marketing

Duct Tape Marketing

The Comprehensive Guide to Social Media Ad Marketing written by Guest Post read more at Duct Tape Marketing. As per the latest research , social media ad spend overwhelmingly surpassed television by the end of 2016- a result that wasn’t predicted. Before we begin, let’s understand what is a social media ad.

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3 Marketing Automation Myths Debunked And 11 Platforms You Should Know

YoungUpstarts

Have the knowledge you need and don’t be fooled by these common marketing automation myths. Marketing automation is a valuable tool for companies of all sizes and across all industries. By making the decision to invest in a marketing automation platform, here are just a few of the benefits you can expect to see: . RD Station.

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