Duct Tape Marketing

FEBRUARY 13, 2024

Plus, we’ll dive into lead generation strategies, how to create content that actually gets leads, and how to network strategically by building relationships. You’ll also understand how to use online lead generation to connect with your ideal clients. How do I generate leads for free?

Lead Generation 75

Lead Generation Social Media Audience Email 75

Startup Professionals Musings

MARCH 9, 2020

Continually add new marketing and distribution partners. Word-of-mouth and social media may get you started, but there is no substitute these days for special promotions, webinars, presence at trade shows, and actively calling on decision makers. Real growth always requires real marketing. Increase the pipeline and the conversion rate.

Social Media 329

Social Media Metrics Viral Channel 329

Brandanew

MAY 6, 2016

With a strong background in business development, today we have Partner and Executive Vice President at Acquirent, Geoff Winthrop sharing his thoughts on the new world social sales. Technology may be able to assist with lead generation, but it can’t replace human interaction or build relationships,” writes sales expert Sean Gordon.

Social Media 100

Social Media Curation B2B Sales Cycle 100

YoungUpstarts

APRIL 20, 2020

Communicate honestly and keep customers, partners and employees informed about what is really going on. Move events budget to PPC, ABM, Virtual Events and Webinars and invest in additional video production. Continue to push ahead with marketing where it makes sense and adapt your strategy accordingly. Watch Operations, Plan Scenarios.

PPC 204

PPC Operations Differentiation Framework 204

ConversionXL

NOVEMBER 10, 2021

What both do differently from typical content marketing pieces is speed up lead generation by directing prospects to a landing page to capture details. Here’s Proquo’s lead generation landing page: By doing this, they’re able to progress prospects through the funnel more quickly, reducing cost per acquisition.

Advertising 131

Advertising Cost Customer PR 131

Duct Tape Marketing

NOVEMBER 23, 2016

The ROI of Lead Scoring written by Guest Post read more at Duct Tape Marketing. According to the Content Marketing Institute, more than 85% of marketers consider lead generation to be their top priority in 2016 – a telling statistic on the priorities of the modern marketer. What Exactly is Lead Scoring?

Lead Generation 28

Lead Generation Baltimore Programming Framework 28

The Startup Magazine

APRIL 25, 2021

This has a significant impact on lead generation. You can also do an email search t o find millions of emails that you can use to attract more prospects and increase your leads. What is a Lead Magnet? Lead magnets are incentives or free items offered to gather contact details from customers.

Small Business 118

Small Business Lead Generation Email Audience 118

Duct Tape Marketing

MAY 4, 2016

113 of the Best Lead Generation Tools and Resources written by John Jantsch read more at Duct Tape Marketing. If most of your clients are generated by way of referral, then by golly start there, build multiple referral programs and look to use channels such as partnering and content to amplify how you get referrals.

Lead Generation 28

Lead Generation Social Media Public Relations Channel 28

ConversionXL

JUNE 25, 2021

This plan is your go-to-market (GtM) strategy , which should be informed by: Market conditions and competitive positioning Ideal customers and target audience Product offer and pricing Lead generation and customer acquisition process. How a product launch strategy creates awareness and earns consideration from potential buyers.

Product 96

Product Social Media Audience Software Review 96

ConversionXL

OCTOBER 4, 2021

For example, you can partner with social media and PPC teams to create content that encourages subscribers to sign up to receive something of value. During the awareness stage, prospects are beginning to learn who you are and what you can do for them. Providing valuable content or assets is a clever way to build trust and familiarity.

Email 136

Email Customer Marketing Software Review 136

Duct Tape Marketing

DECEMBER 2, 2016

There are 5 different groups of people within our referral teams, they are all as important as one another and all play a role in generating new business for you. Profitability Partners. First, there are Profitability Partners. You can have up to 6 profitability partners, any more and you will not have the time to help them.

Affiliate 28

Affiliate Partner Networking Sales 28

Startup Professionals Musings

MARCH 16, 2014

Create meaningful content and engage others online (free downloads, white papers, webinars, regular blogging). Put out regular press releases for search purposes and general visibility. Gather leads online from your social media initiatives, mine your contacts, attend trade shows, and use lead-generation services.

Marketing 257

Marketing SEM Viral Social Media 257

Duct Tape Marketing

MAY 20, 2020

So while some businesses are still struggling with how to remake themselves, I want to suggest that right now is the time to look inward and seek referrals from your existing customers and partners as a primary lead generation initiative. Seek new partners. Ask your customers. Can you refer a customer now?

Campaign 101

Campaign Lead Generation Partner Audience 101

David Teten

DECEMBER 3, 2019

But in business, you want a lot of partners. In the private equity universe, most Partners have primary training as deal-makers, not as managers. See Bessemer Venture Partners’ A comprehensive guide to security for startups. Cobalt for General Partners helps GPs to optimize their fundraising strategy. 2) Market .

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

ConversionXL

MARCH 6, 2019

The inability to retarget video viewers doesn’t preclude lead generation. LinkedIn offers Lead Gen forms that overlay Sponsored Content, which removes the need for visitors to go to a separate landing page. It certainly helps if you partner with a highly regarded video production company, as Slack did in 2014.

Video 129

Video B2B Technical Review Campaign 129

Startup Professionals Musings

JANUARY 17, 2013

Create meaningful content and engage others online (free downloads, white papers, webinars, regular blogging). Put out regular press releases for search purposes and general visibility. Gather leads online from your social media initiatives, mine your contacts, attend trade shows, and use lead-generation services.

Marketing 265

Marketing Viral SEM Startup 265

ConversionXL

MAY 27, 2022

The team creates tons of material and makes it freely available to its target audience as blog posts, ebooks, guides, webinars, YouTube videos, and newsletters. A visual learner, for example, might watch a YouTube video before signing up for a webinar. Run Webinars to nurture interested prospects.

Demand 115

Demand Affiliate Audience Leadership 115

Duct Tape Marketing

MARCH 8, 2022

There is a huge amount of business in co-marketing and developing strategic partners outside of your client base. The content strategy here is case studies, webinars, comparison guides, and engagement. What are you doing to stay top of mind with your clients? What are you doing to nurture those champion clients?

Marketing 92

Marketing Software Review Technical Review Retention 92

Duct Tape Marketing

APRIL 25, 2013

Whether you are an agency partner doing inbound marketing for your clients or you are a marketing pro who is in charge of marketing for your organization, how do you know when you’re “finished?” Create one new offer, video, or webinar (could also be per quarter). Traffic is high but you leads are down? One more network to try.

Marketing 70

Marketing Indianapolis Technical Review Social Media 70

www.clickz.com

JANUARY 7, 2013

Webinars Conferences & Expos. Specifically, research by Shop.org, comScore, and The Partnering Group found that 70 percent of consumers click through on a retail blog to the firms website and 68 percent of consumers use YouTube to browse and research products. SEO Paid Search Search Marketing. More Categories. Ad Industry Metrics.

Social Media 86

Social Media Media B2C New York 86

Duct Tape Marketing

JUNE 26, 2014

You win by getting user-generated content, consumer input – and emails. Set up a simple lead generation landing page to enable interested buyers to download it for free (in exchange for an email and name) whenever they want. A lead gen consultation page is a must for your business. Live Webinar. Free eBook.

Email 74

Email Lead Generation Small Business Product Name 74

ConversionXL

MAY 27, 2022

Instead, buyers are self-directed, gathering information from social media, websites, webinars, and online events. This behavior has marketers pledging to up their demand generation budgets. Marketing teams capitalize on this fact with lead generation campaigns. And they put a lot of stock in them.

Demand 95

Demand Management B2B Campaign 95

Startup Professionals Musings

JULY 29, 2016

Continually add new marketing and distribution partners. Word-of-mouth and social media may get you started, but there is no substitute these days for special promotions, webinars, presence at trade shows, and actively calling on decision makers. Real growth always requires real marketing. Increase the pipeline and the conversion rate.

Social Media 120

Social Media Metrics Viral Channel 120

Startup Professionals Musings

DECEMBER 7, 2010

Create meaningful content and engage others online (free downloads, white papers, webinars, regular blogging). Put out regular press releases for search purposes and general visibility. Gather leads online from your social media initiatives, mine your contacts, attend trade shows, and use lead-generation services.

Marketing 235

Marketing SEM Startup Viral 235

Gust

MARCH 9, 2014

Create meaningful content and engage others online (free downloads, white papers, webinars, regular blogging). Put out regular press releases for search purposes and general visibility. Gather leads online from your social media initiatives, mine your contacts, attend trade shows, and use lead-generation services.

Marketing 146

Marketing SEM Viral Social Media 146

Duct Tape Marketing

APRIL 11, 2022

Your Referral Partner Network Create a strategic partner network by building a best-in-class team that offers services your customers might need. Start by identifying key players and recruiting them for your partner network. After you have identified six or seven potential strategic partners it is time to begin the conversation.

Programming 87

Programming Small Business Advisory Board B2B 87

crowdSPRING Blog

OCTOBER 10, 2018

To create this guide, we partnered with Larry Kim, the CEO of MobileMonkey , a popular Facebook Messenger Marketing platform used by millions of users worldwide. Companies like Drift and Intercom offer chatbots to help companies automate and improve lead generation, help with email marketing, and other things.

Marketing 87

Marketing Software Review Campaign Widget 87

Duct Tape Marketing

AUGUST 6, 2014

Although average close ratios vary by industry and market, if you are in a competitive environment and closing more than 15 – 25% of your QUALIFIED leads you are on the right track! All of these clients were closing their fair share of the leads they were generating. Lead Generation is a Marketing Function.

Sales 64

Sales Lead Generation Marketing Social Media 64

Duct Tape Marketing

MARCH 24, 2020

Whether you’re hosting a webinar or giving an in-person speech, presenting on a topic you’re knowledgable about and sharing information that adds value for your audience is essentially like giving a sales pitch to a room full of prospects all at once. Partnering and Network Funnel.

Audience 71

Audience Email Partner Networking 71

Hippoland

FEBRUARY 12, 2018

V5: Helping directors of marketing at series B B2B SaaS companies who have previously bought ads in email lists and are doing lead generation for free trials / webinars / and content get customers profitably. But, I think business-model-gravitation should be a big factor in whom you decide to pitch.

Seed Stage 48

Seed Stage Business Model B2B Email 48

Hippoland

FEBRUARY 12, 2018

V5: Helping directors of marketing at series B B2B SaaS companies who have previously bought ads in email lists and are doing lead generation for free trials / webinars / and content get customers profitably. But, I think business-model-gravitation should be a big factor in whom you decide to pitch.

Seed Stage 48

Seed Stage Business Model B2B Email 48

Duct Tape Marketing

AUGUST 10, 2017

That’s the critical stuff and so we’re going to continue to improve the features and product in that kind of area but will we do automated webinars, no we won’t because it’s not actually that crucial to know. There’s another track for our consultant partners. I mean, it kind of goes on and on.

Software Review 36

Software Review CTO Hire Fractional CTO Software 36

YoungUpstarts

OCTOBER 1, 2014

Study after study shows video is more effective than text in terms of SEO, lead generation, attracting prospects to your website, keeping them engaged while they are there, and ultimately converting them into customers. For example, realtors are a natural JV partner for mortgage brokers.

Social Media 187

Social Media Marketing Video Media 187

Duct Tape Marketing

OCTOBER 12, 2022

I partnered with Stats Social, talked to 2000 American customers, ages 18 to 65, normalized to the census. John Jantsch (05:01): So I spend a lot of time, you know, really talking about this idea with lead generation. Well, John Jantsch (21:55): Well, I am doing a webinar tomorrow on this around this topic.

Customer 81

Customer Turkey Networking Email 81

Duct Tape Marketing

JUNE 22, 2021

Sales, lead generation, and customer support are not far behind because those are the things that we want to do the most, but I think you have to realize that there’s a place for social media today, and you just have to understand where that is. Make it a plan to reach out to 10 of them a day about potential partnering.

Social Media 95

Social Media Media Curation Audience 95

Duct Tape Marketing

APRIL 20, 2017

When it comes to social media marketing, any small business can utilize their online presence for lead generation. But, if social media marketing is so easy to leverage, then why do 65% of companies state, according to Hubspot, that lead generation and traffic is one of their top marketing concerns?

Social Media 56

Social Media Media Michigan Lead Generation 56

Duct Tape Marketing

SEPTEMBER 22, 2014

Perform sophisticated online lead generation. Oh, and did I mention Rainmaker comes with access to the entire totally awesome Copyblogger Authority training that includes ebooks, tutorials, and live webinars and Q and A sessions. With Rainmaker, you can: Create powerful content-driven websites on your own domains.

SEO 68

SEO Affiliate Web Hosting 68