Occam's Razor

SEPTEMBER 30, 2013

We'll start with digital at the highest strategic level, which leads us into content marketing, from there it is a quick hop over to the challenge of metrics and silos, followed by a recommendation to optimize for the global maxima, and we end with the last two visuals that cover social investment and social content strategy.

Analytics 154

Analytics Marketing Social Media Technical Review 154

YoungUpstarts

AUGUST 18, 2020

They have a strong ability to market themselves, which allows these young entrepreneurs to get more clients and grow their business. Those who are starting off their new ventures are able to succeed not necessarily because they have full passion and ambition, but because they are into digital marketing. Email marketing.

Entrepreneur 286

Entrepreneur Marketing Social Media SEM 286

ConversionXL

NOVEMBER 17, 2022

Prescriptive analytics The digital analytics metrics you need to know How to use analytics to improve marketing campaigns Define your mission, goals, and KPIs Set key performance indicators (KPIs) to measure marketing performance What to look for in a digital analytics product 9 tools for your digital analytics stack 1.

Analytics 106

Analytics Metrics Channel Campaign 106

Hearpreneur

APRIL 9, 2023

#6- Greater accessibility Photo Credit: Alice Hall Technology has the potential to help firms expand their customer base and enhance their overall market share. Additionally, technology has the potential to give businesses the resources necessary to develop mobile-responsive websites and applications.

Technical Review 105

Technical Review Artificial Inteligence Technology Entrepreneur 105

Occam's Razor

FEBRUARY 9, 2015

When you are done reading the post, you'll be super mad that your marketing strategy is not more influenced by your competitor's data! Traffic Trends Key Metrics Analysis. Onsite Behavior Key Metrics Analysis. Content Consumption Competitive Analysis. + #OMG Mobile, Where's Mobile Data! .

Metrics 60

Metrics Analytics Non-Compete Search 60

Women Entrepreneurs Can

JULY 25, 2021

One thing you can try is pay-per-click (PPC) marketing. What Is PPC? PPC is a type of online advertising model utilized by several brands and advertisers. In this method of advertisement, companies and marketers pay every time their online ad is clicked. How to Improve Your PPC Campaigns.

PPC 59

PPC Campaign Conversion SEO 59

crowdSPRING Blog

MAY 23, 2014

These posts and videos are about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and more! A Dozen Things I’ve Learned About Marketing, Distribution and Sales | 25iq – crowdspring.co/1lD0q6Y. 3 Key PPC Metrics Are Lying To You.

Social Media 93

Social Media Small Business Design Media 93

Occam's Razor

APRIL 21, 2014

about digital marketing and analytics. Strategy two… Book two hours with the senior most company leaders who will talk to you, and create the Digital Marketing and Measurement Model. I believe these two posts with a collection of some of my favorite metrics will inspire you: 1. Hour-by-hour report please. :)? strategies).

Analytics 131

Analytics Marketing Campaign Metrics 131

ConversionXL

DECEMBER 13, 2022

Define your target metrics. Provides market insights. We’ll measure this using (data metric). We expect to see (data metric[s] change) over a period of (X business cycles). Even though B might lose to A in the overall results, B might beat A in certain segments (organic, Facebook, mobile, etc). Technical stuff.

Analytics 127

Analytics Technical Review Software Review Framework 127

ConversionXL

JULY 8, 2020

If you want examples of good PPC ad copy (with explanations), check out this article. Mobile URL. This should be the same as your final URL unless you have a different URL for mobile users. And despite their potential, PPC automation isn’t guaranteed to outperform manual bids. This is how your ad appears to search users.

PPC 100

PPC Matching Software Review Campaign 100

Occam's Razor

AUGUST 9, 2016

For our Market Motive Analytics training course , we provide students with access to one ecommerce and one non-ecommerce site because they simply can't learn well enough from my magnificent videos. SEO & PPC, Because You Should! At this point you'll be a little confused about some metric or the other.

Analytics 60

Analytics Metrics eCommerce PPC 60

Occam's Razor

APRIL 23, 2012

Helps make marketing better. While there is a great deal of appreciation for the power of metrics/data, I've come to realize that Sr. Leaders don't quite appreciate the deep, and often corrosive, consequences of choosing metric x over metric y as a key performance indicator (KPI). It is a standard metric.

Metrics 152

Metrics Analytics Search Channel 152

ConversionXL

MARCH 3, 2016

Once you’re sure your analytics are healthy, you can begin trying to understand the five key elements of custom reports: users, sessions, hits, metrics and dimensions. Dimensions: Every report is made up of dimensions and metrics. Metrics: Every report is made up of dimensions and metrics.

Analytics 48

Analytics Customer PPC Metrics 48

Occam's Razor

JULY 1, 2013

Content marketing is all the rage, as you are well aware of. The challenge is what to produce, what content to market? An obsession with SEO and PPC is pretty much warranted in most companies, across platforms (desktop, mobile – it is particularly heartbreaking how poor most companies do on mobile platforms).

Search 135

Search Analytics PPC Green 135

The Startup Magazine

MARCH 28, 2021

When e-commerce first took off in the 1990s, web traffic was regarded as the most critical metric for measuring a website’s popularity. Other metrics to measure online performance did not yet exist. If you ask a marketer what he/she wants most in life, they will almost always say “more customers.”

SEO 183

SEO Social Media Search Campaign 183

ConversionXL

FEBRUARY 11, 2016

To craft a PPC ad that’s so compelling people are happy to click it. If PPC has been around since 1996 , why doesn’t it happen more often? The Current State of PPC. Not only 78% of marketers feeling “really good” about their PPC success in 2015, but 60% believe the PPC market has improved over 2014.

PPC 48

PPC Matching Campaign San Francisco 48

ConversionXL

APRIL 12, 2017

Last week, 400+ data-driven marketers from 20+ countries around the world met up in the outskirts of San Antonio, Texas for CXL Live 2017. Jared Spool: Is Design Metrically Opposed? Useless measures and silly metrics. Metric: A measure we track (usually over time). A metric should tell you what you will do differently.

San Antonio 86

San Antonio Metrics B2B Analytics 86

YoungUpstarts

JULY 26, 2020

However, as circumstances change, recessions hit, and markets adjust, businesses are faced with unexpected challenges. How does my PPC advertising campaign perform? Metrics will help you understand your customer’s behavior and the success of each page of your website. Mobile Optimized Site. Use Cloud Technology.

Social Media 147

Social Media Cloud PPC Mobile 147

Occam's Razor

AUGUST 11, 2015

Custom reports allow you to deeply focus (by eliminating the rif-raf metrics and dimensions, they save time and show just what you want). The include single custom reports that replace all/most current standard reports in GA on Mobile, Content, Paid Search and Acquisition. Key Metrics: Map Overlay Visualization. Seven more!

Analytics 60

Analytics Customer Metrics eCommerce 60

crowdSPRING Blog

MAY 1, 2013

Many small business owners and young entrepreneurs are intimidated by marketing. There’s a good reason for this: marketing is expensive, can be time-consuming, and can be a waste of time. But marketing, when planned and executed correctly, can also lead to more sales and revenue. Online Marketing. Email Marketing.

Small Business 107

Small Business Marketing Affiliate PPC 107

YoungUpstarts

NOVEMBER 10, 2020

A/B testing Facebook ads is a marketing experiment. However, some marketers prefer to leave this open-ended and allow the data to reveal which gender and which age group is most receptive to the ads. Facebook provides a very detailed guide for marketers on how to set up ads for their business pages. Biggest A/B Testing Mistakes.

Utah 246

Utah Campaign Audience PPC 246

The Startup Magazine

AUGUST 8, 2019

Nothing can bring you as much targeted traffic as a well-run PPC campaign. However, a lot of digital marketers have problems starting with it, and some do not even bother because they believe it costs too much. Well, there are a few metrics: Clicks; Converted clicks; CTR; VTR; CCR; Value/Converted click. Remarketing.

Campaign 94

Campaign PPC Mobile Social Media 94

ConversionXL

MAY 19, 2016

Gone are the days of simple funnels and so there are many external factors that influence a purchase decision, such as content marketing or social media. While McKinsey talks of profound changes … Marketers have long been aware of profound changes in the way consumers research and buy products. Get all that data in one place.

Analytics 78

Analytics Metrics Channel Software Review 78

Occam's Razor

FEBRUARY 20, 2012

My normal recommendation to address this supremely corrosive issue is to encourage each company to go through the process of creating a Digital Marketing and Measurement Model. How smart is their digital marketing strategy? What I try to probe, without talking to anyone at the company, is how savvy the company is in digital marketing.

Web 138

Web Analytics Technical Review Affiliate 138

ConversionXL

JULY 11, 2016

Amy Harrisson – The Science of Screenwriting for Online Marketers and Copywriters. Use marketing to amplify your product. Stacey MacNaught – Nobody Pays the Bills in “Social Shares” – Content Marketing That Delivers Tangible Value. All PPC channels will work for you if you stop using brute force.

PPC 48

PPC Analytics Video Non-Compete 48

Duct Tape Marketing

AUGUST 7, 2012

There are many moving parts involved in marketing and the online elements increase in importance with each passing day. But, marketing is a system, and to effectively operate this system you must assemble and integrate each of the important parts into something that looks like the whole. Email Marketing. Social Media Marketing.

Social Media 77

Social Media XML Mobile Email 77

Occam's Razor

APRIL 29, 2013

It turns out that Marketers, especially Digital Marketers, make really silly mistakes when it comes to data. In the last couple months I've spent a lot of time with senior level marketers on three different continents. Marketer, is not spent with data you''ll fail to achieve professional success.]. Small data.

Metrics 166

Metrics Marketing Search SEO 166

ConversionXL

MARCH 10, 2017

Test your subject lines and measure the right metric. Of course, you’ll also want to be sure you’re focused on the right metric. You can draw two conclusions from this… Without exception, mobile email use is on the rise. A big problem email marketers encounter is inconclusive tests… Image Source.

Email 93

Email Campaign Audience Mobile 93

Occam's Razor

OCTOBER 24, 2016

You want to win big with data, with marketing, with transformative digital yada yada and blah blah, evolve. Step 1: Optimal Metrics. I'll say this again at the very end… As a Marketer or an Analyst, there is nothing you'll attempt that will be more complex and challenging than what you are about to read in this post.

Analytics 60

Analytics Metrics Technical Review Channel 60

ConversionXL

SEPTEMBER 15, 2016

billion daily active users , Google AdWords and Facebook ads are obvious choices for PPC campaigns. Well, the truth is that there are a lot of “it depends” situations in PPC, as Shuki Mann of LIXFIX explains… Shuki Mann , LIXFIX : “Is $1 a click cheap or expensive? via PPC Hero). What about A/B testing?

PPC 48

PPC Software Review Campaign Analytics 48

Occam's Razor

SEPTEMBER 20, 2010

So if Direct traffic is so important and often the metrics show very positive results then why don't we all obsess about it a lot more? You see mobile applications don't send a referrer and it will look like all of a sudden you got very high converting Direct traffic. The Problem: Unfortunately. Direct. :(.

Analytics 122

Analytics Software Review Campaign Flash 122

Occam's Razor

OCTOBER 21, 2013

This led to the problem we, Marketers, SEOs, Analysts, fondly refer to as not provided. Depending on the mobile device and browser you are using (for example, Safari since iOS 6), you have already been using secure search for a while regardless of the search engine you use. So that data has been missing for some time.

Search 154

Search SEO Analytics Engineer 154

ConversionXL

MARCH 20, 2015

Never start a marketing campaign without a dedicated landing page. We are not the target market – all experience decisions we produce are dependent on the customers we’re targeting. Amy Africa: Selling on a 2” x 4”: Proven Techniques for Mobile Optimization. Navigation counts for 80 – 85% of mobile success.

Analytics 48

Analytics Texas Conversion Mobile 48

ConversionXL

SEPTEMBER 17, 2019

Are they visiting on mobile? New tools, however, offer marketers more possibilities without the pain of managing those complicated systems. Google’s machine learning–based metrics, for example, give you access to insights and audience segments you can put to work immediately in your campaigns. Did they view more than Y pages?

Artificial Inteligence 131

Artificial Inteligence CPA Campaign Metrics 131

Occam's Razor

NOVEMBER 13, 2009

It is not just a business book, though every dna strand in this book is more about online marketing than online analytics. Chapter 3 The Awesome World of Clickstream Analysis: Metrics. The best WA report, segmentation, site search, SEO & PPC analysis, email, rich media, cookies, data sampling. A good thing.

Analytics 71

Analytics Web Technical Review Metrics 71

ConversionXL

FEBRUARY 19, 2016

There are issues that I’ve heard marketers bring up where there can be a conflict between CRO and SEO. Still a lot of marketers don’t believe it – or they’re at least skeptical about some of the technical aspects of testing and SEO. You know all about vanity metrics , and how you shouldn’t be obsessed with them.

SEO 48

SEO Technical Review Algorithm Jacksonville 48

Occam's Razor

AUGUST 12, 2013

MCA-O2S covers the challenge of attributing the offline impact (revenue/brand value/butts in seats/phone calls/etc) driven by online marketing and advertising. MCA-AMS covers the challenge of attributing accurate impact of our marketing and advertising efforts across multiple devices (desktop, laptop, mobile, TV). Be a hero. :).

Channel 161

Channel Analytics Campaign Conversion 161