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Developing a Social Media Marketing Strategy that Builds Loyalty and Awareness

ConversionXL

Building loyalty and awareness are top priorities for any social media marketer. Today’s social media users are more discerning about where they place their trust. What does a good social media strategy look like? Recent years have changed social media for better and worse.

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Where Social Media Fits In Your Marketing Strategy

Duct Tape Marketing

Where Social Media Fits In Your Marketing Strategy written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Emeric Ernoult. In this episode of the Duct Tape Marketing Podcast , I interview Emeric Ernoult. 4:26] How would you describe the state of social media today? [7:39]

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6 Marketing Specifics That Apply To Every New Venture

Startup Professionals Musings

Marketing is everything these days. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. I like the guidance from marketing coach David Newman’s classic book “ Do It! Don’t fall into the marketing-speak trap. Don’t waste your time networking with strangers.

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10 Tips To Promote Your eCommerce Website On Social Media That Increase Traffic And Revenue To Your Store

YoungUpstarts

There are dozens of channels on which you can promote your eCommerce website, but few compare to the performance of social media. Statistics show three in four consumers use social media during their purchasing journey. Use Your Social Media Strategy To Boost Other Marketing Channels.

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The Importance of Children’s Online Safety on World Social Media Day

The Startup Magazine

World Social Media Day first launched on June 30, 2010. First came the telephone, then a fax machine, then a pager and last came social media, which has now become a form of communication for nearly every individual on this planet. Social Media Anxiety. Is that a plane? Is that a bird?

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Too Many Small Businesses Still Ignore Social Media

Startup Professionals Musings

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” They don’t know if they should move to social networks for lead generation, branding, customer loyalty, or for direct marketing and e-commerce.

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The Facebook Trap: How Social Media Gets Co-opted By Traditional Marketing

YoungUpstarts

Problem is, users don’t want them to have that data and are highly sensitive when it’s used to market to them. It’s true that TV watchers tolerated (for a time) interruption advertising based on broad demographic data — but mining personal information from social media sites to target ads to consumers is high risk, low reward.