Up and Running

MARCH 3, 2021

Because pay-per-click advertising (PPC) needs to be an option you consider in order to reach your customers and stay competitive online. In this article, we will cover what exactly PPC marketing entails, why PPC marketing is a beneficial tool for small businesses, and some PPC basics and best practices to get you started.

PPC 81

PPC Small Business Management Advertising 81

Occam's Razor

OCTOBER 21, 2013

This led to the problem we, Marketers, SEOs, Analysts, fondly refer to as not provided. As an analyst, I was upset that this change would hurt my ability to analyze the effectiveness of my beloved search engine optimization (SEO) efforts – which are really all about finding the right users using optimal content strategies.

Search 154

Search SEO Analytics Engineer 154

ConversionXL

JULY 29, 2020

If you’re porting over your SEO “best practices” from on-site product pages to Amazon product pages, you’ll struggle. Anyone who’s been in SEO for a while will tell you that understanding the core goal of a search engine is critical to a sustainable SEO strategy. The fundamental difference between Amazon and Google search.

SEO 113

SEO PPC Algorithm Software Review 113

ConversionXL

JUNE 30, 2019

Companies do it for a wide variety of reasons—SEO, branding, go-to-market strategy, pricing, etc.—and Reliable lifts come from knowing your customer and tailoring the value proposition to match that customer’s motivations in a way that no other website will. For SEO, I look at my competitors’ keywords and their page rank/authority.

SEO 126

SEO Conversion Analytics Design 126

ConversionXL

MAY 11, 2017

Companies do it for a wide variety of reasons – SEO, branding, GTM strategy , etc. Reliable lifts come from knowing your customer and tailoring the value proposition to match that customer’s motivations in a way that no other website will. For SEO I look at my competitors’ keywords and their page rank/authority.

SEO 131

SEO Analytics Conversion Search 131

YoungUpstarts

APRIL 19, 2019

These work on a pay-per-click (PPC) model. Here are a few of the most common PPC terms: Click – This is whenever a user clicks onto your ad. Exact match keywords will match for the exact word or phrase while phrase match keywords will trigger similar keyword searches as well.

Advertising 127

Advertising Search Engineer PPC 127

YoungUpstarts

AUGUST 18, 2020

PPC advertising. Young Entrepreneurs and Digital Marketing Are a Match Made In Heaven. In this article by Drip Digital, explaining what Digital Marketing is , we can see clearly that it is not rocket science, but rather it is quite simple. It has 7 main categories, as follows: Social media marketing. Email marketing. Lead generation.

Entrepreneur 286

Entrepreneur Marketing Social Media SEM 286

The Startup Magazine

JUNE 16, 2020

Not every brand is leveraging PPC marketing these days, meaning that it could be a great opportunity to gain an advantage over your competition. The main point is that you need to persevere and continue looking for long tail keywords and ones that could be considered as hidden PPC marketing gems. Step #6 – Look at Competition.

PPC 111

PPC Non-Compete Campaign Social Media 111

crowdSPRING Blog

JULY 27, 2010

If you’re unable to find a URL that matches your small business name, you can consider changing the name or finding an alternative URL that includes the name – or or one that complements the name. Don’t forget search engine optimization (SEO) and search engine marketing (SEM). crowdSPRING is a small business.

Small Business 123

Small Business Web Design Marketing 123

crowdSPRING Blog

JULY 27, 2010

If you’re unable to find a URL that matches your small business name, you can consider changing the name or finding an alternative URL that includes the name – or or one that complements the name. Don’t forget search engine optimization (SEO) and search engine marketing (SEM). crowdSPRING is a small business.

Small Business 122

Small Business Web Design Marketing 122

crowdSPRING Blog

JANUARY 26, 2011

If you’re unable to find a URL that matches your small business name, you can consider changing the name or finding an alternative URL that includes the name – or or one that complements the name. Don’t forget search engine optimization (SEO) and search engine marketing (SEM). Personality!

Web 127

Web Design Flash SEM 127

Duct Tape Marketing

JULY 23, 2015

7 Ways To Get The Most Out Of Your PPC Guy: An Easy-To-Use Checklist written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. But do you have time to master PPC? That’s why I’ve created this checklist — to help you pick the right PPC person and make sure they get the ROI what you want.

PPC 28

PPC Matching Campaign SEO 28

Startup Professionals Musings

OCTOBER 3, 2010

This is NOT the same as Search Engine Optimization (SEO). SEO is not placing ads, but tuning your website so that it is more highly ranked by Google, and featured in the first page of results, not in an ad beside the results. For sites displaying the ads, this is called pay per click (PPC). Cost per action (CPA).

Search 225

Search Engineer SEM Widget 225

ConversionXL

MARCH 3, 2021

When launching a digital brand, PPC can be a great way to immediately break into a new market and start generating website traffic. But with rising CPCs and unmitigated click fraud, PPC can also get really expensive quickly. In this article, I’ll break down how to use your Google Ads campaigns as prospecting tools for SEO.

PPC 146

PPC SEO Campaign Analytics 146

Occam's Razor

JUNE 4, 2012

In this post I want to share with you three insightful custom reports for effective paid search (PPC) analysis. One of the biggest mistakes perpetuated by siloed execution of SEO and PPC strategies is that the groups that own each piece rarely learn from the other party's work. You decide the landing page experience.

Analytics 127

Analytics Campaign Search Customer 127

ConversionXL

APRIL 25, 2019

Do it by building a user flow that matches user’s needs. On the other hand, if they want their car cleaned right away, and you want them to wait two days for delivery, there isn’t a match. Match your message to the traffic source. Google Direct PPC Link in Google results ? Clicks on a PPC ad ?

Design 128

Design PPC Matching Conversion 128

Occam's Razor

JANUARY 20, 2010

We will cover measuring success of SEO efforts on one web page, how to do search engine optimization for b2b websites, how to rank for highly saturated industries / categories / keywords, and which competitive intelligence tools do I use for search program optimization (and targeting display ads using search data!). Back to our story.

Analytics 90

Analytics Search SEO Metrics 90

Duct Tape Marketing

OCTOBER 21, 2014

Mistake One: Keywords In Broad Match. AdWords is set by default to have your keywords in broad match, and this causes your keywords to match for a huge variety of searches you never intended. There are four main match types: broad, broad match modifier, phrase, and exact.

Philadelphia 68

Philadelphia Cost Matching PPC 68

Duct Tape Marketing

SEPTEMBER 28, 2017

Sadly, a large percentage of modern businesses fail to unlock the true potential of PPC. Therefore, it’s imperative that PPC campaigns are tailored to suit those parameters. Simply using the same desktop PPC ads will limit success rates due to the variance in touch points between the two mediums. Not Knowing Your Budget.

Advertising 42

Advertising PPC Campaign Audience 42

Occam's Razor

JANUARY 6, 2010

They did have PPC ads, which I click on the ad for specific product they land me on generic nonsense pages. " Make sure there is a clear answer (and a match between Customer Intent and Webpage Purpose ). That's sucking.) That's sucking. Sit down with the owner of the top ten pages to the site and look at them.

Analytics 99

Analytics Web Campaign PPC 99

ConversionXL

NOVEMBER 22, 2022

Click-Through Rate Definition The Conversion Rate Formula: How to Calculate Conversion Rate Bounce Rate: Everything You Want to Know and More How To Calculate and Increase Customer Lifetime Value PPC Click-Through-Rate: What it Means and How to Use It (and Improve It) How to Track and Improve Ecommerce Customer Acquisition Effectiveness.

Metrics 105

Metrics Analytics Marketing Acquisition 105

A Crowded Space

JULY 25, 2011

I thought getting my first 25 customers for QwikTalk would be pretty easy - just launch a few PPC campaigns on Google Adwords and everything should be fine, right? Here’s how the past month has gone: Week 1 - Campaign Setup I launch a couple Adwords campaigns for each of my initial launch categories, SEO, SEM, Excel.

Customer 60

Customer PPC Campaign SEM 60

A Crowded Space

JULY 25, 2011

I thought getting my first 25 customers for QwikTalk would be pretty easy - just launch a few PPC campaigns on Google Adwords and everything should be fine, right? Here's how the past month has gone: Week 1 - Campaign Setup I launch a couple Adwords campaigns for each of my initial launch categories, SEO, SEM, Excel. Not good.

Customer 60

Customer PPC Campaign SEM 60

ConversionXL

JANUARY 13, 2012

In order to maximize your conversions, you have to get the user flow right – build one that matches user’s needs. Match users needs with your business objectives. On the other hand, if they want their car cleaned (right away), and you want them to join your car-related newsletter, there isn’t a match.

Design 132

Design PPC Conversion Matching 132

ConversionXL

FEBRUARY 5, 2013

Those strategies included Google Adwords campaign, social media, blogs, e-mail newsletters, forums, videos, SEO and the like (for full list of their chosen strategies take a look here ). Did the ad copy match the landing page copy? As soon as the client changed the ad to match the landing page copy, conversions shot up.

Clickthrough 129

Clickthrough Conversion Matching Social Media 129

crowdSPRING Blog

MARCH 4, 2014

If you’re unable to find a URL that matches your small business name, you can consider changing the name or finding an alternative URL that includes the name – or or one that complements the name. Don’t forget search engine optimization (SEO) and search engine marketing (SEM). Use a responsive design.

Web 134

Web Small Business Design Marketing 134

Occam's Razor

JULY 1, 2013

But the first thing you'll note are the big mis-matches. Now, be aware that we are not looking for a perfect straight line match. But, you don't want vast mis-matches either. Yet your magnificent search strategy (SEO + PPC) resulted in you capturing such a small percentage of the demand! Not good either.

Search 135

Search Analytics PPC Green 135

ConversionXL

NOVEMBER 14, 2013

So yes – companies spend ALL that money to get traffic to their site via SEO, PPC, social media and what not. The thing is that SEO is going to get increasingly harder. If you’re still doing SEO by optimizing for keywords, you should know: it’s not 2008 anymore. What about PPC?

PPC 123

PPC Analytics Conversion SEO 123

Occam's Razor

JULY 22, 2013

If I'm doing SEO for keyword cluster xyz, what am I really solving for? Ditto for PPC, your affiliate links (all likely in the Do stage), and your email marketing programs. They'll lead you to these discussions… Why is it that PPC is only targeted to people who are looking to buy right now when there are 14.6

Framework 163

Framework Marketing Metrics Audience 163

ConversionXL

NOVEMBER 6, 2015

PPC, SEO, IT, brand, etc.) PPC campaign management for excluding/adding keywords or ad placement.) How to manage it… Always integrate your testing tool with Google Analytics to see if the revenue numbers (mostly) match up. So you start a PPC campaign to drive paid traffic to the site. Flicker Effect.

PPC 48

PPC Software Review Technical Review Campaign 48

Occam's Razor

JULY 6, 2015

If you really believe this is not happening inside your company, pause and read the contract given to the SEO agency/internal person. Dive just a little bit into the PPC or Display teams/agencies. Think of what SEO does. Invest in content to match the See audience intent. I've even called it lame.

Marketing 60

Marketing Framework Metrics Audience 60

Occam's Razor

AUGUST 9, 2016

SEO & PPC, Because You Should! You spend money on SEO and PPC. If this were your data, start with questioning your PPC landing page strategy and then move to looking at your top SEO landing pages, and then look at bounce rates and next page analysis for those that stay. SEO & PPC, Because You Should!

Analytics 60

Analytics Metrics eCommerce PPC 60

YoungUpstarts

JULY 1, 2015

Spanning the breadth of using content to generate leads, acquire prospects and convert customers, the book straddles content marketing, Search Engine Optimization (SEO), social media and other related areas. a) SEO in a Nutshell. On-page SEO: page titles, meta description tags, URLs, domain names, headings, and images.

Software Review 100

Software Review Marketing Social Media B2B 100

crowdSPRING Blog

JANUARY 4, 2016

If you’re unable to find a URL that matches your business name, you can consider changing the name or finding an alternative URL that includes the name – or or one that complements the name. Don’t forget search engine optimization (SEO) and search engine marketing (SEM). It might tell them what your business does.

Web 48

Web Small Business Design SEM 48

Duct Tape Marketing

MAY 4, 2016

WordStream – Service that manages PPC campaigns, but great info too. Ahrefs – Combination tool that allows you to work on your own SEO and spy on competitors. Raven Tools – Suite of SEO and online marketing tools. Further Reading: SEO Category on Duct Tape Marketing. Six SEO Rules for 2016. Further Reading.

Lead Generation 28

Lead Generation Social Media Public Relations Channel 28

Hearpreneur

JULY 20, 2018

While exact-match domain names don’t dominate Google like they did in the past, they can provide a valuable ranking boost in a competitive space. That idea extended beyond the colors to the name when I started to think about how to position my agency as not just doing SEO or PPC. Photo Credit: Michael Roub.

Naming 71

Naming OTC Entrepreneur PPC 71

ConversionXL

JULY 25, 2016

If you have third-party software like Salesforce or Infusionsoft, you’ll want to see how their analytics match up to what you’re seeing on Google Analytics – they might not be passing attributions through properly. It’s not your fault. Conclusion: Get Critical With Your Critical Data.

Analytics 48

Analytics Social Media Channel Campaign 48