SMS Marketing: The Neglected Engagement Goldmine

crowdSPRING Blog

SMS marketing. SMS marketing receives a response rate of 45%, while email only elicits a 6% response rate. Moreover, it’s a form of communication your customers want ; approximately 70% of customers in recent studies indicated a desire for SMS communication with businesses. But despite this and the relatively low cost of SMS marketing, it’s still a largely untapped marketing resource. How can your business effectively leverage SMS marketing?

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Why old-school SMS is still a powerful mobile marketing tool

The Next Web

Eric Lazar is VP of Mobile CRM for ePrize , focused on educating brands on how best to capture the mobile user, drive revenue, and build relationships that start on mobile. Nomophobia: the fear of being out of mobile phone contact. SMS as a gateway channel.

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Trending Sources

The Best Mobile Payment Processor

Up and Running

Mobile card readers provide small businesses with an incredibly low investment way to process payments made by credit cards. We looked at five major brands of mobile credit card processors and picked the best. PayAnywhere is a pretty generic mobile processor company.

The Last SMS

This is going to be BIG.

Texting has become an integral part of mobile communications for most people--so much so that it has replaced a lot of voice calls. To be clear, the desire to send and receive short messages isn't going away--but the need to send them via the SMS protocol may become extinct. As smart phones grew in popularity, developers built mobile apps using Twitter's API, moving the majority of tweets off of SMS and into the data stream.

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8 Ways to Amplify Your Content on Mobile

Duct Tape Marketing

8 Ways to Amplify Your Content on Mobile written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. Mobile is becoming a powerful, driving engine in the content world. How can marketers make their content stand out in such a crowded mobile marketplace?

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[Singapore] Mobile Marketing To Be Most Powerful Tool By 2015: Experian

YoungUpstarts

If you think your mobile phone is the most amazing device you can hold in your hand, you’re not alone. Of those who have tried and tested the channel (49%), 26 per cent rated their most recent mobile campaign as very effective, and a further 57 per cent rated it as effective.

The most important mobile design decision a startup faces

The Next Web

Bubba is an early stage investor in consumer internet and mobile technology companies for @DFJvc. On mobile, the strategies and tactics for achieving the above are still nascent. Many of these experiences will be Mobile Only. On desktop or mobile browser to app.

46elks Connect Apps To Voice And SMS

ArcticStartup

Making your app interact with voice and SMS often requires learning new software and buying hardware. 46elks' main value-proposition is to allow developers connect mobile, web and computer applications to voice, SMS and MMS technologies.

API 6

Mobile: A Walk Down Memory Lane, 2000 to 2011 - NextWala

NextWala

Anu Anand on Indias Mobile Apps & Services Industry is in a Slump. Anu Anand on Indias Mobile Apps & Services Industry is in a Slump. Anu Anand on Social/Mobile Platforms have Changed the Game in the US (but not India yet). Mobile Rev-Share Changes Might Spark a Fire.

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Mobile Rev-Share Changes Might Spark a Fire - NextWala

NextWala

Anu Anand on Indias Mobile Apps & Services Industry is in a Slump. Anu Anand on Indias Mobile Apps & Services Industry is in a Slump. Anu Anand on Social/Mobile Platforms have Changed the Game in the US (but not India yet). Mobile Rev-Share Changes Might Spark a Fire.

India 31

Key Takeaways from 5 of the Most Successful Mobile Marketing Integrations

Inc Startups

Use all the tools in your arsenal, from optimized landing pages and SMS targeting to traditional media

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Special: The 56 Israeli Companies Exhibiting in Mobile World Congress 2011

VC Cafe

The Mobile World Congress , possibly the largest International technology conference and definitely the most important mobile conference of the year is taking place in Barcelona this February 14-17. IXI Mobile. - Perfecto Mobile [profitable and well funded].

India's Mobile Apps & Services Industry is in a Slump. - NextWala

NextWala

Anu Anand on Indias Mobile Apps & Services Industry is in a Slump. Anu Anand on Indias Mobile Apps & Services Industry is in a Slump. Anu Anand on Social/Mobile Platforms have Changed the Game in the US (but not India yet). Mobile Rev-Share Changes Might Spark a Fire.

India 25

Mobile Magic: Leveraging The Power Of Text Message Marketing

YoungUpstarts

Opus Research found that opt-in SMS marketing resulted in more targeted promotions and more effective marketing in general. Professionalisms Jason Hall mobile marketing mobile text message marketing text messageby Jason Hall, CEO of My Local WiFi.

Alekstra: Corporate SMS Volume Also On The Decline In Finland

ArcticStartup

From the data they collect, they're seeing a sizable decline in SMS volume starting late 2011. This data shows a similar picture to iPhone SMS usage Alekstra has collected through the Ratemizer iPhone app. Kuittinen says this is suprising because in 2011 SMS volume was still growing.

Social Media and Tribes #33: Mobile Marketing + M Commerce = Mobile Social Network

Active Garage

And some of the insights I got from speaking to industry experts and thought leaders validated my initial perception that mobile marketing and M-commerce is at the onset of taking off here in the US and in Asia with Japan being the only leader in this space.

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SMS Marketing: The Neglected Engagement Goldmine

crowdSPRING Blog

SMS marketing. SMS marketing receives a response rate of 45%, while email only elicits a 6% response rate. Moreover, it’s a form of communication your customers want ; approximately 70% of customers in recent studies indicated a desire for SMS communication with businesses. But despite this and the relatively low cost of SMS marketing, it’s still a largely untapped marketing resource. How can your business effectively leverage SMS marketing?

SMS Marketing: The Neglected Engagement Goldmine

crowdSPRING Blog

SMS marketing. SMS marketing receives a response rate of 45%, while email only elicits a 6% response rate. Moreover, it’s a form of communication your customers want ; approximately 70% of customers in recent studies indicated a desire for SMS communication with businesses. But despite this and the relatively low cost of SMS marketing, it’s still a largely untapped marketing resource. How can your business effectively leverage SMS marketing?

9 Things You Probably Don’t Know About Text Message Marketing

Duct Tape Marketing

When we talk to businesses and non-profits about text message (SMS) marketing, there are a few misconceptions that commonly come up. The effective and legal way to do SMS marketing is to grow your own list through campaigns promoted to your targeted audience.

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Integrating SMS into Existing Marketing Efforts

Up and Running

Integrating SMS into Existing Marketing Efforts. First, what is SMS? SMS stands for Sell More Stuff! SMS actually stands for Short Message Service and is a standardized protocol for sending text messages between devices. The SMS-enabled device you are most familiar with is probably within arm’s length of you right now. This keyword is quite literally the key to subscribing to your opt-in SMS distribution list. Examples of Integrating SMS.

Unlimited Mobile / 3G Internet Data In Paris On My Android Phone

Feld Thoughts

Finally I solved my Paris Internet Mobile 3G SIM cell phone nightmare poke my eyes out scream at my phone problem. To figure out your phone number, go to your SMS app. It was remarkably easy, once I knew the magic trick, which I found on the site Pay as you go sim with data wiki (thanks Toby Ruckert – lunch is on me tomorrow.). Here are the steps (as of 7/6/11) for an unlocked Android phone and a Gmail user. Go to an Orange store. Ask for a Mobicarte. Do not explain anything.

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Must-Know Tips to Measure Your Mobile Marketing

Inc Startups

Everyone has a cell phone, but mobile marketing is notoriously tough to analyze and measure. As recently reported in Australia's Smart Company , six out of every 10 people on Earth, including children, the elderly and people in developing countries, have a mobile phone. Mobile Apps.

Klip launches privacy circles for mobile video (available for Iphone on the App Store)

Grade A Entrepreneurs

Even if mobile video and video sharing are the rage, it’s still spectacular. version that adds one of the best implementation of privacy I have seen on any mobile app: Circle-based privacy. Numbers speak by themselves: Klip surpassed 1 million downloads in just over 100 days.

Go Mobile: 6 Baby Steps

Inc Startups

Sure, "mobile marketing" sounds intimidating. You can't talk about digital marketing–or even social media–without acknowledging the growing importance of mobile. New stats about mobile's gains and innovations make the press almost daily now. billion globally on apps last year" ( Strategy Analysis ) "Mobile ad revenue increased 149% 2011 versus 2010, up to $1.6 Essentially, this means you'd better get your business mobile-ready.

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ZLango Becomes Lango, Revisualizes Mobile Messaging

YoungUpstarts

The proliferation of mobile messaging applications has pretty much taken the world by storm. But there’s still innovation to be had in this space, as mobile application Lango ( www.lango.me ) intends.

SMS 4

Leapfrogging into the Future

thebarefootvc

Use a mobile phone to transfer money? And furthermore, why shouldn’t the transactions be cross-border and interoperable, and not dependent on a specific mobile operator? We live in strange times, and sometimes it seems that the world is spinning backwards.

Mobile-Only is the Future: A Rebuttal - NextWala

NextWala

Anu Anand on Indias Mobile Apps & Services Industry is in a Slump. Anu Anand on Indias Mobile Apps & Services Industry is in a Slump. Anu Anand on Social/Mobile Platforms have Changed the Game in the US (but not India yet). Mobile Rev-Share Changes Might Spark a Fire.

Holidays, Shopping Habits, Mobile Marketing And Small Businesses

YoungUpstarts

No doubt, much of that change can be attributed to the declining economy, as well as the spread of mobile technologies. Small Businesses Increasingly Looking At Mobile Marketing. Holidays are important to small businesses because consumers spend a lot during festive seasons.

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Web and Mobile Revenue Models

Constantly Learning

Peer-to-peer Mobile WiFi/Tethering - ex (??). Peer-to-Peer SMS, IM, Group Messaging. Payment Gateways: Mobile -ex. Mobile. I originally saw this posted on HackerNews and wanted to repost it for those who haven't seen it. It's a list of all the current revenue models that exist and examples of companies that use it. I wanted to create a duplicate of the original , just in-case Hackpad ever went away. Advertising. Display Ads - ex. Yahoo! Search Ads - ex. Google.

One Sim Card To Rule Them All: Ukko Mobile From Helsinki Eliminates Data Roaming Forever

ArcticStartup

Ukko Mobile , a Helsinki based start-up, is aiming to solve that through the use of patent pending technology which allows for a single-sim, flat-fee coverage in the whole of Europe. So Ukko Mobile is going to concentrate on the Laptop, Ipad, Mifi and connectivity devices.

Mobile Payments In The Nordics And Baltics

ArcticStartup

It seems like Finland and the rest of the Nordic and Baltic countries are ahead of the curve when it comes to mobile payments being accepted in society, but there still is a long way to go before I can stop carrying my wallet around.

Leapfrogging into the Future

thebarefootvc

Use a mobile phone to transfer money? And furthermore, why shouldn’t the transactions be cross-border and interoperable, and not dependent on a specific mobile operator? We live in strange times, and sometimes it seems that the world is spinning backwards.

Are social and mobile killing email? You might be surprised…

Jeff Hilimire

In the article, Simms is essentially taking Zuckerburg to task for his quote, “High school kids don’t use e-mail, they use SMS a lot. People want lighter weight things like SMS and IM to message each other.&# The point Simms is making is larger than just debating Zuckerburg’s quote though, as we’ve all heard (and many of us have said) that email is dying mainly because young people don’t use it, preferring social and mobile.

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Things First-Time Founders Regret Saying

Vinicius Vacanti

” “We need to launch on mobile web, iphone, ipad, android, windows phone and SMS. If Steve Jobs had, they would have asked for a mobile phone with a great web browser.”

Building Relationships Through the Customer Loop

Duct Tape Marketing

When thinking about mobile, specifically mobile messaging, it’s all about creating a frictionless and compelling experience for the customer. Visual advertisements capture customers’ attention and use the present moment to start building a relationship via mobile.

How to Get 70 Percent of Your Invoices Paid Instantly

Up and Running

Make it easy to pay on mobile. More than half of emails are first opened on a mobile device. Another feature that has proven to work well on mobile are SMS invoices. Research seems to suggest that, on average, SMS is more engaging than email.

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Stray Boots Launches Mobile Guided Urban Scavenger Game Around NYC

YoungUpstarts

Well yeah, they’re about to be made obsolete if New York City-based mobile game startup Stray Boots had its way. ” Stray Boots games were previously available via an SMS-based experience, which sent Twitter-sized tidbits of information to a user’s mobile phone.

SMS 3

idk w ur thnkng Chipotle

Jeff Hilimire

And their mobile app and online ordering are great. Mobile chipotle smsI love Chipotle. Carnitas soft tacos. Lime-ified chips. Game over. If I can’t get to a Chick-fil-A , or its Sunday, I’m headed to Chipotle. Facebook goodness , check.

SMS 5

Houston Interactive Marketing Association Luncheon Feb 15th – Mobile Marketing

Startup Houston

Mobile Marketing: Strategies, Implementation & ROI. The New Frontier of Mobility. The most pervasive technology in the world, mobile applications and mobile marketing for smart and mobile phones are on course to change our lives. But, what separates the good technology from the bad, the apps and mobile platforms we use as second nature from the ones that never see the light of day? Event Details: [link]. Register: [link].

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10+ Trends: Recap of 2011 and What’s Next…

thebarefootvc

In India, two female journalists launched a mobile app to allow women to report harrassment and abuse, an issue in their hometown of Delhi and throughout the world. Mobile Marketing Comes of Age: Retailers finally began to see the promise of location based applications and consumers changed their shopping behavior using their mobile devices. Applications such as Xtify , Local Response , and Placecast provided turnkey mobile solutions for retailers to target consumers.