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Critical Tips to Developing an Effective Marketing Strategy for Startups in “Boring” Industries

ReadWriteStart

A lot of work goes into starting a business, developing and launching products, and running the day-to-day operations, so marketing often gets put on the back burner. In addition, if you plan to expand your product lines in the future, a broad name will make it easier to include different products under that umbrella.

Developer 159
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Lessons Learned: Product development leverage

Startup Lessons Learned

Lessons Learned by Eric Ries Sunday, April 26, 2009 Product development leverage Leverage has once again become a dirty word in the world of finance, and rightly so. But I want to talk about a different kind of leverage, the kind that you can get in product development. We didnt think wed able to compete with that.

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How to Model Your Marketing Against the Product Lifecycle

ConversionXL

The classic lifespan of successful products is a story in four parts: Introduction Growth Maturity Decline. How this story plays out has a lot to do with the type of product and how it’s improved over time, if at all. In this article, we’ll look at the different stages of the product lifecycle through the lens of marketing.

Product 142
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How to Build a Product Launch Strategy

ConversionXL

An effective product launch strategy helps you generate awareness, build intrigue, and validate your product positioning. The best product launches take into account the product lifecycle—understanding where it fits into the bigger picture, and how to transition through each phase. But it’s not a linear journey.

Product 96
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Minimum Viable Team

This is going to be BIG.

To make life simpler, I'll take a page from George Carlin, who masterfully widdled down the Ten Commandments down to two simple rules. Let’s take sales and business development. When the product is early and still pivoting, these are kind of the same thing. Getting people to join your company is a key goal of early PR.

PR 160
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Critical Tips to Developing an Effective Marketing Strategy for Startups in “Boring” Industries

ReadWriteStart

A lot of work goes into starting a business, developing and launching products, and running the day-to-day operations, so marketing often gets put on the back burner. In addition, if you plan to expand your product lines in the future, a broad name will make it easier to include different products under that umbrella.

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How We Took on Slack (and Lived to Tell About It)

ConversionXL

How do you compete with one of the biggest names in your industry—and with a brand new product? We had that luxury—we had three other profitable companies (focused on web design and development) when we decided to launch Chanty. We wanted to spend money on product development, not market research. This was nothing new.