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Lessons Learned: What is customer development?

Startup Lessons Learned

Lessons Learned by Eric Ries Saturday, November 8, 2008 What is customer development? But too often when its time to think about customers, marketing, positioning, or PR, we delegate it to "marketroids" or "suits." Many of us are not accustomed to thinking about markets or customers in a disciplined way.

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Nokia as “He Who Must Not Be Named” and the Helsinki Spring

Steve Blank

Instead the business press dumped on the founders for “selling out.” Many founders mentioned this as a reason not to incorporate or grow their companies in Finland. And what’s great for the mass of society – a government safety net verging on the ultimate nanny state – makes it impossible to fail.

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The evolution of early stage investing in the UK

The Equity Kicker

We see this all the time at Forward Partners where we invest right from the idea stage and most of the companies get a first version of their product live for less than £30k (that generally includes founder salaries and time spent doing customer research).

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A new field guide for entrepreneurs of all stripes

Startup Lessons Learned

TLDR: Brant Cooper and Patrick Vlaskovits , authors of The Entrepreneur's Guide to Customer Development are back with a new book called The Lean Entrepreneur. It took the idea of Customer Development and made it accessible to a whole new audience. Illustrations by FAKEGRIMLOCK. You can pre-order it starting today.

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Entrepreneurship for the 99%

Steve Blank

This is a 3-day program for entrepreneurship faculty from around the world how to teach entrepreneurship via the Lean LaunchPad approach ( business model canvas + customer development ) and bring their entrepreneurship curriculums into the 21st century. million) of the 15 million net new jobs created between 1993 and 2009.

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Lessons Learned: Using AdWords to assess demand for your new.

Startup Lessons Learned

Finally the day came, we unleashed the landing page, emailed our existing customers, and started advertising online. The net result: we sold exactly zero presidential debate avatars. If you cant find any , maybe that means you havent figured out who your customer is yet. What is customer development?

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Lessons Learned: Principles of Lean Startups, presentation for.

Startup Lessons Learned

Customer development. For those interested in getting started with agile or customer development, I thought Id include a few links. For customer development, start with Steves book The Four Steps to the Epiphany or take a look at his recent Entrepreneurial Thought Leader Lecture.

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