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10 Marketing Lessons for Early-Stage Tech Startups

Both Sides of the Table

The following are some lessons I learned about early-stage startup marketing. For early-stage consumer companies I would be careful not to market futures at all. I know because I did this in early 2000. You have tons of differentiation. . “ We need to learn from doing, by trial-and-error.

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The two reasons early stage investors should be active investors

The Equity Kicker

In summary, early stage investors are becoming more active to differentiate themselves from the competition and win the best deals, and because their investments need more help. Over the last fifteen years that has become accepted best practice.

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Understanding Changes in the Software & Venture Capital Industries

Both Sides of the Table

These two trends had a major impact on the computing industry from 2000-2005 but the effects weren’t yet felt by the VC industry. They built industrial-scale funds dedicated to backing early-stage startups with $500k rather than $5 million. The Emergence of “Open Cloud&# Infrastructure.

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6 “Don’ts” Of Starting A Successful Business

YoungUpstarts

Clients responded to our fresh approach and it continues to be one of our differentiators today. At the early stages of your business, I advise you to say “Yes” and then immediately hang up and figure out how to make it happen. Like George Costanza, we proceeded to “do the opposite,” and it worked in our favor.

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This Week in VC with Om Malik & Paul Jozefak

Both Sides of the Table

We spent the first 45 minutes or so talking about industry trends (in this order): The history and background of True Ventures, one of my favorite early-stage VC’s (and the one with whom Om is a venture partner). The strategy of GigaOm and where they differentiate in the market. Founded in 2000 in New Brunswick, NJ.

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In a Strong Wind Even Turkeys Can Fly

Both Sides of the Table

Within a year, by late 2000 / early 2001 consulting firms were firing people en masse. The things that always differentiated Accenture? There seem to be a lot of market entrants in every category where it becomes hard to differentiate them all from each other. Most of the Internet startup consulting firms went bankrupt.

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Applied Venture and the inexorable rise of value-add VC

The Equity Kicker

From around 2000, and perhaps coinciding with the need to work harder to win deals as opportunities dried up after the internet bubble burst, individual partners at VC firms began adding ‘helping CEOs win’ to their job descriptions. . This trend accelerated through the emergence of VC and operator blogging in the early 2000s. .