ConversionXL
NOVEMBER 27, 2019
The New York Times, January 2001. Dean Kamen’s code name for the project was “Ginger.” Finally, in December 2001, came the big reveal: Ginger was the Segway. . In fact, the secrets that have helped differentiate brands are far more enduring. Weak secrets may act as short-term differentiators, but the benefits don’t last.
ConversionXL
NOVEMBER 27, 2019
The New York Times, January 2001. Dean Kamen’s code name for the project was “Ginger.” Finally, in December 2001, came the big reveal: Ginger was the Segway. . In fact, the secrets that have helped differentiate brands are far more enduring. Weak secrets may act as short-term differentiators, but the benefits don’t last.
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Both Sides of the Table
FEBRUARY 28, 2018
and a differentiated feel in terms of fabric, design, sustainability, etc. Curation There are really multiple forms of “curation” that I think can build sustainable differentiation in products vs. the retailer that is selling them. but what if you need to do product discovery? Not so much.
ConversionXL
JANUARY 8, 2021
Published in early 2001, Positioning remains as relevant and actionable now as it was then. From naming your product to using your strengths to your advantage, this short read gives you plenty to implement in your own marketing and branding efforts. Why do so many companies fail to differentiate ? – Al Ries. Who not how.
YoungUpstarts
JANUARY 14, 2014
And when the time comes to suggest names for a project, yours is no longer on the short list. Take the opportunity to differentiate yourself, even if it means staying at work a bit later or learning a new skill. You have a sneaking suspicion that your fellow employees would rather not have you on the team. Probably not.
Duct Tape Marketing
JULY 19, 2017
There’s a lot of things around a core product or service that can really add a lot of value to that and can differentiate you enough that people are willing to pay more for that core product or service versus somebody else’s who’s pretty similar. They know my name. ” And, and, and, and, and, right?
Up and Running
MAY 6, 2015
If you’re an eCommerce site, your category page or your product page is much more likely entrance into your site than them just typing in your domain name. Someone actually answering a phone, answering questions because that’s really going to help differentiate you. That’s some 2001 stuff right there.
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