SoCal CTO

MARCH 20, 2007

Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. User Interface Beyond the Web Site ► November (7) Negative Customer Acquisition Costs - Creative Sta. He is a frequent speaker at industry and academic events. ► February (2) CTO Founders / Cofounders Part-Time Startup CTO?

Technical Cofounder 150

Technical Cofounder Southern California Search Engineer 150

SoCal CTO

MARCH 13, 2007

Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. User Interface Beyond the Web Site ► November (7) Negative Customer Acquisition Costs - Creative Sta. He is a frequent speaker at industry and academic events. ► February (2) CTO Founders / Cofounders Part-Time Startup CTO?

Technical Cofounder 150

Technical Cofounder Southern California Los Angeles Internet 150

SoCal CTO

FEBRUARY 28, 2007

Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. User Interface Beyond the Web Site ► November (7) Negative Customer Acquisition Costs - Creative Sta. He is a frequent speaker at industry and academic events. ► February (2) CTO Founders / Cofounders Part-Time Startup CTO?

Technical Cofounder 150

Technical Cofounder Southern California Los Angeles Mobile 150

SoCal CTO

FEBRUARY 25, 2007

Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. User Interface Beyond the Web Site ► November (7) Negative Customer Acquisition Costs - Creative Sta. He is a frequent speaker at industry and academic events. ► February (2) CTO Founders / Cofounders Part-Time Startup CTO?

Technical Cofounder 150

Technical Cofounder Southern California Los Angeles CTO Hire 150

SoCal CTO

FEBRUARY 17, 2007

Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. User Interface Beyond the Web Site ► November (7) Negative Customer Acquisition Costs - Creative Sta. He is a frequent speaker at industry and academic events. ► February (2) CTO Founders / Cofounders Part-Time Startup CTO?

Technical Cofounder 150

Technical Cofounder Los Angeles Southern California CTO Hire 150

Cracking the Code

OCTOBER 10, 2008

Friday, October 10, 2008. The Bessemer 10 laws of SaaS - Fall 2008 Release. When we first published Bessemer’s Top 10 Laws for Being "SaaS-y" in early 2008 in conjunction with our annual invitation-only SaaS CEO Summit, we were overwhelmed with the positive response and feedback we received. Brian, Paglo www.paglo.com.

Software Review 48

Software Review North America Europe Metrics 48

SoCal CTO

MARCH 1, 2007

Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. User Interface Beyond the Web Site ► November (7) Negative Customer Acquisition Costs - Creative Sta. He is a frequent speaker at industry and academic events. ► February (2) CTO Founders / Cofounders Part-Time Startup CTO?

Technical Cofounder 150

Technical Cofounder Networking Southern California Los Angeles 150

SoCal CTO

FEBRUARY 17, 2007

Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. User Interface Beyond the Web Site ► November (7) Negative Customer Acquisition Costs - Creative Sta. He is a frequent speaker at industry and academic events. ► February (2) CTO Founders / Cofounders Part-Time Startup CTO?

Los Angeles 150

Los Angeles Technical Cofounder Southern California CTO Hire 150

Cracking the Code

FEBRUARY 23, 2011

It would have been easy to explain the difference by changes in the 2010/2011 revenue growth projections but unfortunately that is not the case. It would have been easy to explain the difference by changes in the 2010/2011 revenue growth projections but unfortunately that is not the case. 1st 2008 with a base value of 100.00

Software Review 101

Software Review Technical Review Valuation Europe 101

Startup Lessons Learned

MARCH 24, 2009

Lessons Learned by Eric Ries Tuesday, March 24, 2009 The metrics and levers of engagement, presentation on Engagement Loops for Facebook Developer Garage SF Ill be presenting a talk at the Facebook Developer Garage SF Wednesday evening. Unfortunately, its easy to lose track of positioning effects when optimizing for a single metric.

Metrics 88

Metrics San Francisco Lean Viral 88

SoCal CTO

MARCH 12, 2007

Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. User Interface Beyond the Web Site ► November (7) Negative Customer Acquisition Costs - Creative Sta. He is a frequent speaker at industry and academic events. ► February (2) CTO Founders / Cofounders Part-Time Startup CTO?

Technical Cofounder 150

Technical Cofounder Southern California Los Angeles CTO Hire 150

SoCal CTO

FEBRUARY 27, 2007

Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. User Interface Beyond the Web Site ► November (7) Negative Customer Acquisition Costs - Creative Sta. He is a frequent speaker at industry and academic events. ► February (2) CTO Founders / Cofounders Part-Time Startup CTO?

Technical Cofounder 150

Technical Cofounder Southern California Los Angeles CTO Hire 150

SoCal CTO

FEBRUARY 17, 2007

Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. User Interface Beyond the Web Site ► November (7) Negative Customer Acquisition Costs - Creative Sta. He is a frequent speaker at industry and academic events. ► February (2) CTO Founders / Cofounders Part-Time Startup CTO?

Incubator 150

Incubator Technical Cofounder Southern California Los Angeles 150

SoCal CTO

FEBRUARY 17, 2007

Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. User Interface Beyond the Web Site ► November (7) Negative Customer Acquisition Costs - Creative Sta. He is a frequent speaker at industry and academic events. ► February (2) CTO Founders / Cofounders Part-Time Startup CTO?

Technical Cofounder 150

Technical Cofounder Southern California Los Angeles CTO Hire 150

SoCal CTO

MARCH 20, 2007

Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. User Interface Beyond the Web Site ► November (7) Negative Customer Acquisition Costs - Creative Sta. He is a frequent speaker at industry and academic events. ► February (2) CTO Founders / Cofounders Part-Time Startup CTO?

Technical Cofounder 150

Technical Cofounder Southern California Los Angeles CTO Hire 150

SoCal CTO

MARCH 5, 2007

Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. User Interface Beyond the Web Site ► November (7) Negative Customer Acquisition Costs - Creative Sta. He is a frequent speaker at industry and academic events. ► February (2) CTO Founders / Cofounders Part-Time Startup CTO?

Open Source 150

Open Source Business Model Technical Cofounder Southern California 150

SoCal CTO

FEBRUARY 20, 2007

Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. User Interface Beyond the Web Site ► November (7) Negative Customer Acquisition Costs - Creative Sta. He is a frequent speaker at industry and academic events. ► February (2) CTO Founders / Cofounders Part-Time Startup CTO?

Technical Cofounder 150

Technical Cofounder Southern California Los Angeles CTO Hire 150

SoCal CTO

MARCH 16, 2007

Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. User Interface Beyond the Web Site ► November (7) Negative Customer Acquisition Costs - Creative Sta. He is a frequent speaker at industry and academic events. ► February (2) CTO Founders / Cofounders Part-Time Startup CTO?

Technical Cofounder 150

Technical Cofounder Southern California Los Angeles CTO Hire 150

SoCal CTO

FEBRUARY 23, 2007

Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. User Interface Beyond the Web Site ► November (7) Negative Customer Acquisition Costs - Creative Sta. He is a frequent speaker at industry and academic events. ► February (2) CTO Founders / Cofounders Part-Time Startup CTO?

Los Angeles 150

Los Angeles Technical Cofounder Southern California Networking 150

Both Sides of the Table

MAY 23, 2012

In an over-funding environment companies are encouraged to eschew revenues in a land grab to acquire eyeballs, clicks, page views or whatever other vanity metrics give VCs the false comfort that they’re sitting on a gold mine. So of course returns from 2000-2010 were subpar on average for the industry. Today’s Normalization.

Venture Capital 347

Venture Capital Technical Review LP Mobile 347

SoCal CTO

MARCH 22, 2007

Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. User Interface Beyond the Web Site ► November (7) Negative Customer Acquisition Costs - Creative Sta. He is a frequent speaker at industry and academic events. ► February (2) CTO Founders / Cofounders Part-Time Startup CTO?

Technical Cofounder 150

Technical Cofounder Southern California Los Angeles CTO Hire 150

Cracking the Code

NOVEMBER 10, 2009

While poised with a limited number of transactions this year, the world of public Cloud Computing and SaaS companies has been marked by two events in the past few months: the acquisition of Omniture by Adobe and the high profile IPO of LogMeIn, a leading provider of PC remote access and support with a very interesting freemium model.

Software Review 48

Software Review Technical Review IPO Cloud 48

Startup Lessons Learned

AUGUST 2, 2008

Lessons Learned by Eric Ries Saturday, August 2, 2008 Paul Graham on fundraising I have found no better primer on the current realities of starting a new technology company in a startup hub like Silicon Valley than Paul Grahams essays. Its the same with acquisitions. Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0,

San Francisco 125

San Francisco Software Review Technical Review Continuous Deployment 125

Lightspeed Venture Partners

DECEMBER 3, 2010

The recovering economy has really boosted brand ad budgets in 2010, with online ad spend back to setting records again. The key driver of this renewed confidence from brand advertisers is better measurement of brand metrics that can show the impact of online advertising beyond clickthrough. Finding money and saving money online.

Internet 114

Internet eCommerce Advertising Flash 114

Cracking the Code

OCTOBER 8, 2009

But does Larry hate cloud computing that much or is he hiding a potential future acquisition of Salesforce.com? 1st 2008 with a base value of 100.00 ► 2010. (5). State of the SaaS 13: Q1 2010 Sentiment. Happy New Year 2010! Cloudonomics and 2010 Planning for your SaaS and C. ► 2008. (11).

Software Review 48

Software Review Cloud Technical Review Venture Capital 48

View from Seed

SEPTEMBER 14, 2021

Warning – this assumes some basic knowledge of VC performance metrics. One thing that jumps out quickly is that TVPI between 2004-2010 (avg 2.6x) has underperformed 2011-2017 (avg 3.0x). At that time, the market had enjoyed a decent recovery from the economic crisis of 2008, but hadn’t quite fully recovered to its highs in 2007.

Valuation 319

Valuation Pre-Money Valuation Distribution Early Stage 319

Startup Lessons Learned

JANUARY 30, 2009

As with many Silicon Valley failures, a flawless PR launch turned into a flawed customer acquisition strategy. Departments were built and were even metrics-driven. But there was no feedback loop to help the company find the right metrics to focus on. Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0,

San Francisco 150

San Francisco Lean Agile Continuous Deployment 150

View from Seed

SEPTEMBER 14, 2021

Warning – this assumes some basic knowledge of VC performance metrics. One thing that jumps out quickly is that TVPI between 2004-2010 (avg 2.6x) has underperformed 2011-2017 (avg 3.0x). At that time, the market had enjoyed a decent recovery from the economic crisis of 2008, but hadn’t quite fully recovered to its highs in 2007.

Valuation 295

Valuation Pre-Money Valuation Distribution Early Stage 295

Cracking the Code

MARCH 10, 2008

Monday, March 10, 2008. Lets call this ratio the Customer Acquisition Cost ratio or CAC ratio. 1st 2008 with a base value of 100.00 ► 2010. (5). State of the SaaS 13: Q1 2010 Sentiment. Cracking The Code. Measuring sales and marketing effectiveness of SaaS companies. Posted by Philippe Botteri. at 8:58 PM.

Sales 79

Sales Software Review Marketing Technical Review 79

Both Sides of the Table

JUNE 12, 2010

Mo was graduated from Wharton, worked in investment banking, spent 6 years at IAC (including in an operational role for Connected Ventures which includes College Humor, Busted T’s and Vimeo) before joining Spark Capital in 2008. Company grew by more than “400% each year” for past few years [assume growth metric = revenues].

Venture Capital 217

Venture Capital Los Angeles Oakland Asia 217

Startup Lessons Learned

SEPTEMBER 2, 2008

Lessons Learned by Eric Ries Tuesday, September 2, 2008 Not crossing the chasm What does life feel like in the chasm ? In a subscription business, maybe your attrition starts matching your acquisition, balancing like magic. Or your cost of customer acquisition just magically floats up to match your customer lifetime value.

San Francisco 60

San Francisco Continuous Deployment Lean DC 60

Cracking the Code

FEBRUARY 4, 2008

Monday, February 04, 2008. A few times per year, Bessemer organizes a CxO event for our portfolio companies and we decided to focus our first session of 2008 on Software-as-a-service (SaaS). What metrics should I be using to drive a saas business? If you want to learn more on SaaS metrics, you can read my previous blog post.

Software Review 48

Software Review South Korea IPO Portfolio 48

Startup Lessons Learned

APRIL 14, 2009

Every board meeting, the metrics of success change. Time-to-complete-a-sale is not a bad metric for validated learning at this stage. Do you have any thoughts on scalable customer acquisition in cases where a decent bit of knowledge work has to be invested into each customer? And yet, their investors are frustrated.

Customer 167

Customer San Francisco Lean Hockey Stick 167

View from Seed

SEPTEMBER 14, 2021

Warning – this assumes some basic knowledge of VC performance metrics. One thing that jumps out quickly is that TVPI between 2004-2010 (avg 2.6x) has underperformed 2011-2017 (avg 3.0x). At that time, the market had enjoyed a decent recovery from the economic crisis of 2008, but hadn’t quite fully recovered to its highs in 2007.

Valuation 156

Valuation Pre-Money Valuation Distribution Early Stage 156

Startup Lessons Learned

DECEMBER 14, 2009

A business that strives for something like this should absolutely be charging money from day one, in order to establish baselines for their two key metrics: CPA (the cost to acquire a new customer) and LTV (the lifetime value of each acquired customer). Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0,

Customer 156

Customer San Francisco Viral Lean 156

ReadWriteStart

JUNE 30, 2011

The product has been validated on campaigns by a dozen major Indian brands and agencies, and has shown great metrics. The revenue models need to be revisited, and the customer acquisition strategy as well. The product has been validated on campaigns by a dozen major Indian brands and agencies, and has shown great metrics.

India 115

India Entrepreneur Silicon Valley 115

Both Sides of the Table

JANUARY 31, 2010

Except that after the acquisition Salesforce.com required that I commute more than an hour each way from Palo Alto to San Francisco. Exercise hadn’t been enough of a priority in 2008-09. So no prizes for guessing my New Year’s resolution for 2010. I plan to be 25 pounds lighter by December 31st, 2010.

Entrepreneur 308

Entrepreneur Silicon Valley San Diego Non-Compete 308