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Impressive Brand Identity Campaigns in The Last Decade

Brandanew

Successful advertising campaigns can directly impact a brand’s perception. Although most marketers have similar data at their disposal, not all brand identity campaigns are successful. What makes one campaign better than others? E xperts say it’s not just images but campaigns that reach people’s emotions.

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Lessons Learned: Using AdWords to assess demand for your new.

Startup Lessons Learned

Lessons Learned by Eric Ries Friday, November 7, 2008 Using AdWords to assess demand for your new online service, step-by-step If you want to build an online service, and you dont test it with a fake AdWords campaign ahead of time, youre crazy. Start an AdWords campaign. November 7, 2008 7:36 PM nitesh said.

Demand 167
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Cracking The Code: Popular Media: the key to viral marketing

Cracking the Code

Popular Media: the key to viral marketing. Popular Media is a hosted, web-based technology platform that enables customers to quickly create, optimize, and scale viral marketing programs - and it seems to work pretty well. 1st 2008 with a base value of 100.00 ► 2008. (11). Churchill Club 2008 Top 10 Tech Trends.

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This Week in VC with Dana Settle of Greycroft Partners

Both Sides of the Table

Founded in November 2007 in New York City by Alexis Maybank and Kevin Ryan (co-founder of DoubleClick); CEO is Susan Lyne (ex-CEO Marta Stewart Living Omnimedia) Revenue estimates: $50mm in 2008; $170mm in 2009 (versus budget of $150mm); $450mm forecasted for 2010. Founded in August 2008 in Palo Alto, CA, by Sam Christiansen and Keith Lee.

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From Agency to Enterprise Software: The Evolution of Buddy Media

This is going to be BIG.

Our current focus is on creating sticky, super viral applications that help users get more out of Facebook and other social media. 6/15/2008 – Application network of its own apps plus agency business plus ad network. We help brands to engage their audiences by extending their advertising campaigns into the social world.

Software 112
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This Week in Venture Capital – Episode 4

Both Sides of the Table

It is a platform to help brands building viral marketing campaigns. They focus on trying to drive engagbranded social media marketing campaigns (e.g. Clients include Pepsi, Sony, CNN, Universal, AT&T, Victoria’s Secret and Facebook, which has used the service for multiple campaigns.

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Summer Business Books: What to Read Now

crowdSPRING Blog

Berger explains why people talk about certain produces and ideas more than others, why some stories have a greater tendency towards a viral effect and why some rumors are simply more infectious than others. 5 great viral marketing campaigns (and what small businesses can learn from them!).

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