Startup Lessons Learned

AUGUST 24, 2009

One is explaining the world as it used to work: the importance of gatekeepers, the scarcity implied by limited distribution, and the resulting quality bar that the industry is so proud of. Mostly it is the time and expense required to create the means of distribution for that industry. It’s just taking some longer than others.

San Francisco 113

San Francisco Lean Technical Review Distribution 113

ConversionXL

MAY 19, 2020

Or maybe it’s your keyword well that’s reaching its limits, leaving you with plenty of ideas, but no clear path forward about how to prioritize them or the distribution channels for which they’re best suited. Map these metrics to the appropriate funnel stages, as well as the content types most commonly used to support them.

Differentiation 129

Differentiation Sales Email Metrics 129

Startup Lessons Learned

SEPTEMBER 7, 2008

Lessons Learned by Eric Ries Sunday, September 7, 2008 Customer Development Engineering Yesterday, I had the opportunity to guest lecture again in Steve Blank s entrepreneurship class at the Berkeley-Columbia executive MBA program. Warm Regards Sean Murphy www.skmurphy.com September 19, 2008 4:35 PM Eric said. Sure, Id be delighted to.

Customer Development 131

Customer Development Engineer San Francisco Developer 131

ConversionXL

AUGUST 1, 2017

Martin talk about this in HBR : “A driving reason to choose the leading product in the market, therefore, is simply that it is the easiest thing to do: In whatever distribution channel you shop, it will be the most prominent offering. By 2008 the company was valued at $7.8 Lafley and Roger L. Image Source.

Customer 114

Customer Retention B2C Programming 114

Startup Lessons Learned

APRIL 26, 2009

We combined three tactics: extensive use of free software, an open platform for user-generated content, and leveraged distribution channels. Leveraged distribution channels. Its now possible to gain massive distribution for almost any product without asking anyone for permission or signing a complex contract.

Product Development 88

Product Development Developer San Francisco Product 88

ConversionXL

AUGUST 1, 2017

Martin talk about this in HBR : “A driving reason to choose the leading product in the market, therefore, is simply that it is the easiest thing to do: In whatever distribution channel you shop, it will be the most prominent offering. By 2008 the company was valued at $7.8 Lafley and Roger L. Image Source.

Customer 91

Customer Retention B2C Programming 91

Occam's Razor

SEPTEMBER 29, 2009

Paid Search or affiliates or email or display or YouTube or whatever channel you end up choosing. [ Remember: Engagement is not a metric, its an excuse. ]. The ideal metrics for this desired outcome are Visitor Loyalty & Visitor Recency. You can compute two important metrics: Likelihood to Recommend / Brand Lift.

Campaign 128

Campaign Analytics Metrics Search 128

crowdSPRING Blog

AUGUST 2, 2016

It also seemed exceedingly basic following the somewhat revolutionary logo designs featured by the Obama campaign in 2008 and 2012. The design, promotion, and distribution of these products has a huge impact on how effective they are, but there’s no denying that they play a key role in strategy. Round Three: Promotional Products.

Social Media 48

Social Media Marketing Campaign PR 48

Occam's Razor

OCTOBER 14, 2014

If you've read my first book Web Analytics: An Hour A Day, you know that I've advocated this strategy since 2008! Conversion rate is one of those metrics that I strongly encourage you only create benchmarks for from your own data. There are four reasons, again from Web Analytics: An Hour A Day, from 2008 (!):

Analytics 133

Analytics Vertical Metrics Web 133

Startup Lessons Learned

APRIL 14, 2009

Every board meeting, the metrics of success change. Because they have no presence in the market, they have to find distribution channels to bring in customers. Time-to-complete-a-sale is not a bad metric for validated learning at this stage. And yet, their investors are frustrated. This last point is especially important.

Customer 167

Customer San Francisco Lean Hockey Stick 167

Duct Tape Marketing

JANUARY 22, 2020

Do you think a lot of mainstream podcasters are going to start using those as distribution channels? Mike Stelzner: So if you can create answers to questions that people have, prospects have, and they’re searching YouTube and they find your video, then all of a sudden they might subscribe to your channel.

Social Media 39

Social Media Media San Diego Video 39

Startup Lessons Learned

OCTOBER 7, 2008

Lessons Learned by Eric Ries Tuesday, October 7, 2008 The App Store after the gold rush I wrote earlier about the issue of distribution advantage on the iPhone. The App Store is a channel for customer acquisition. On the web, we have many of these channels: SEM, SEO, world of mouth, PR and viral. So what can you do?

San Francisco 68

San Francisco Lean Retention SEM 68

VC Cafe

MAY 3, 2010

But during attendance at the TechCrunch 50 conference in San Francisco in 2008, the founders cottoned-on to the idea that publishers could benefit by adding a rich layer of social and other functionality to their sites. The central goal of Wibiya is to be a distribution channel and to provide tools for developers to serve web publishers.

San Francisco 87

San Francisco Angel Investor API Web 87

VC Cafe

JANUARY 16, 2011

. - Spacecom is offering a wide range of Pan African satellite services, including: Cellular backhaul, Rural telephony, Broadband VSAT networks, e-government, e-learning, e- health, Direct To Home (DTH) Multi-channel platforms, DSNG, Video Distribution & Contribution. Perfecto Mobile [profitable and well funded].

Mobile 103

Mobile Securities and Exchange Commission Flash IP 103

Startup Lessons Learned

SEPTEMBER 11, 2009

They are largely invisible in the normal channels where customer service and community management pays attention. People arrive on the forums because they've tried going through the "proper channels" to no avail. It has channels to speak to but they continue to be closed and frankly rather rude.

Community 158

Community Management Lean Software Review 158