Steve Blank

APRIL 21, 2011

This week they were testing their hypotheses about the sales “Channel” – how a company delivers its value proposition (i.e. There are two major channels: physical channels and virtual (web/mobile) channels. Virtual channels include Dedicated e-commerce, Two-step e-distribution and Aggregators.

Channel 215

Channel Artificial Inteligence San Francisco Business Model 215

YoungUpstarts

OCTOBER 25, 2020

There is practically no other distribution channel that drives engagement and builds customer relations better than email marketing. For example, to Amazon, email marketing is not just another marketing channel. With more than 2.5 billion users, this list is virtually endless. It’s key to the overall customer experience.

Email 232

Email Sales Marketing Campaign 232

ConversionXL

FEBRUARY 3, 2022

New markets include geographic regions, new customer segments, or new channels to reach your customers (digital or physical). New channels. Building new revenue streams in an untapped channel, like content marketing or email marketing. Some of those channels might include: Acquisition. New customer segments. Partnerships.

Marketing 115

Marketing Framework Metrics Channel 115

Steve Blank

SEPTEMBER 5, 2018

NewTV will depend on partners like telcos to distribute the content. Given Verizon just shut down Go90 , its short form content video service, it will be interesting to see if Verizon distributes Katzenberg’s offerings.). Will these third parties produce something people will watch? But NewTV doesn’t plan on testing these hypotheses.

Lean 335

Lean Burn Rate Startup IPO 335

ConversionXL

FEBRUARY 3, 2022

Channel-level expertise: An understanding of how the channels work (e.g., Where Airbnb recognized the value in another platform, Dropbox doubled down on the strength of its product as a distribution channel. How to create a growth hacking strategy using the pirate metrics model. The result? What are their desires?

Retention 113

Retention Marketing Acquisition Channel 113

ConversionXL

OCTOBER 4, 2022

Your ecommerce marketing strategy is the blueprint and high-level vision that guides how you’ll interact with prospects, the channels you’ll use to reach them, and the messaging you’ll develop to communicate benefits and build your brand. From here, attach valid marketing metrics to each goal. Engage in effective customer research.

eCommerce 129

eCommerce Marketing Social Media Retention 129

ConversionXL

JUNE 20, 2019

Simply sign up using your Google account, create a channel , and upload your video files. Suggested videos encourage people to increase their watch time not just on your channel but on the platform as a whole. But DailyMotion’s geographic distribution of users doesn’t mirror YouTube, especially within the United States.

Hosting 127

Hosting Video Technical Review Software Review 127

YoungUpstarts

APRIL 5, 2018

Good B2B Content Marketing is not new in the world of marketing, especially with the emergence of more and more distribution platforms, each needing signups, and consistent postings to become a relevant source in your content strategy. and not only the means but also the correct methods to distribute in order to maximize exposure.

B2B 153

B2B Marketing Distribution Curation 153

Startup Professionals Musings

DECEMBER 7, 2022

Continually add new marketing and distribution partners. There is no magic lever for growth, so several initiatives are required, with metrics to assess value returned. Manual processes and people are always the most expensive to scale, so every process needs metrics to determine when automation is appropriate.

Startup 335

Startup Social Media Metrics Viral 335

Steve Blank

MARCH 31, 2014

Today’s workforce has radically different expectations, brands are losing their power, physical channels are being destroyed by virtual ones, market share is less important than market creation, and software is eating world. For example, Coke added snack foods, which could be distributed through its existing distribution channels.

Private Equity 325

Private Equity Metrics China Intellectual Property 325

Startup Professionals Musings

DECEMBER 23, 2016

Define and use market metrics to tune your plan. Businesses often settle on one social media or distribution channel based on initial testing, and never look back. These days, new channels appear almost daily, and old ones lose their luster.

Social Media 120

Social Media Technical Review Metrics Channel 120

ConversionXL

SEPTEMBER 10, 2018

Or, if the content team is producing awesome content but not distributing it across email and social channels, you’re once again missing an opportunity to maximize the ROI. Growth killer #2: Different goals and metrics. Once you’ve identified the metric, never lose sign of it. So, what can companies do about it?

Metrics 132

Metrics Campaign Channel Advertising 132

Startup Lessons Learned

SEPTEMBER 18, 2008

Lessons Learned by Eric Ries Thursday, September 18, 2008 How to get distribution advantage on the iPhone I have had the opportunity to meet a lot of iPhone-related companies lately. There are other models, in other distribution channels. On Facebook, viral distribution has proved decisive. I havent found any yet.

Distribution 74

Distribution San Francisco Lean Continuous Deployment 74

ConversionXL

MARCH 31, 2021

Using a tool like SparkToro , you can uncover the channels and influencers that your audience is most engaged with. Interviewing them will provide you with their wants and needs from a messaging perspective and uncover topic ideas and distribution channels. Select your content distribution channels.

Audience 127

Audience Non-Compete Distribution Channel 127

VC Cafe

MARCH 1, 2024

A lightweight “agent” with access to logs and metrics can, to start, retrieve relevant information (e.g. What’s missing is the last mile — distribution, customer journey design, guardrails and workflow automation. and generate a post mortem.

Artificial Inteligence 176

Artificial Inteligence Technical Review Software Review Generative AI 176

ConversionXL

NOVEMBER 10, 2020

Metrics for this depth are rare and only long-term. The metrics for this level are more concrete and objective. Distribution framework. The team experimented with different thumbnails, title lengths, and CTAs to subscribe to the company channel and watch the next video. Are you optimizing for reach, engagement, or CTR?

Agile 139

Agile Social Media Audience Software Review 139

SoCal CTO

OCTOBER 8, 2009

A post by Fred Wilson pointed me to Dave McClure's Startup Metrics presentation. Define what you need from a metrics and reporting standpoint. Startup Metrics for Pirates (SeedCamp, Sept 2009) View more documents from Dave McClure. In fact, this often becomes the mantra that we live by. Great stuff.

Metrics 225

Metrics Startup Retention Acquisition 225

The Startup Magazine

JUNE 1, 2021

Boost your firm’s online presence by creating business accounts in online channels. Hence, besides applying sound SEO techniques and content marketing, your firm can utilize the good, old flyers and brochures distributed in strategic areas. Conventional and digital forms of marketing are still both useful in getting additional clients.

Marketing 104

Marketing Technical Review SEO Campaign 104

ReadWriteStart

JULY 7, 2021

Monitor the effectiveness of promotional campaigns – The admin is responsible for implementing marketing campaigns across different communication channels. Efficient payment management – In reality, t he admin ensures timely distribution of commission and bonus to the courier delivery personnel.

Technical Review 163

Technical Review Artificial Inteligence Demand Social Media 163

Startup Professionals Musings

SEPTEMBER 28, 2015

As an entrepreneur, make sure you understand your direct and indirect costs, staffing requirements, margins and metrics to make sure these elements are in place. Product distribution or service delivery. Physical products often require access to existing distribution channels. An understanding of cash-flow requirements.

Exit Strategy 120

Exit Strategy Technical Review Distribution Viral 120

Up and Running

JANUARY 20, 2020

In my specific case, it was a matter of building physical products for inventory , selling through channels, and waiting to get paid by distributors. . Watch these three vital metrics. Pay attention to these three vital metrics. . I learned the hard way, when my own business suddenly took off, that even growth can stifle cash.

Technical Review 132

Technical Review Metrics Finance Forecast 132

Startup Professionals Musings

MARCH 25, 2016

Include mobile-app support and new social-media channels. It may be small feature extensions, packaging and distribution that can make your solutions attractive and more competitive for new market segments. Responding to all feedback from reviews is required online and all social-media channels.

Customer 120

Customer Marketing Social Media Technical Review 120

ConversionXL

MARCH 6, 2019

The same video content likely works well in other channels. LinkedIn video ads: tech specs, targeting, metrics, and cost. LinkedIn video ad metrics. Both are limitations on how much video metrics can tell you. Facebook cost-per-view metrics, for example, average around $0.02. The growth of B2B video marketing.

Video 129

Video B2B Technical Review Campaign 129

Occam's Razor

JULY 24, 2018

work (collection, processing, reporting, analysis), processes, org structure, governance models, last-mile gaps , metrics ladders of awesomeness , and… so… much… more. Remember, tools, work, processes, org structure, governance models, last-mile gaps, metrics ladders of awesomeness, and… so… much… more. The Implications of Complexity.

Analytics 93

Analytics Framework Metrics Algorithm 93

ConversionXL

SEPTEMBER 1, 2020

The key is not to get bogged down by short-term metrics at the expense of long-term growth. Customer Lifetime Value is first and foremost, influenced by factors that are your KPIs: RFM distribution; Margin; Customer Experience (Product reviews, Net Promoter Score, Customer Effort Score, etc.); RFM distribution. Image source ).

Customer 132

Customer SMS Retention Acquisition 132

Startup Professionals Musings

MARCH 9, 2020

Continually add new marketing and distribution partners. There is no magic lever for growth, so several initiatives are required, with metrics to assess value returned. Manual processes and people are always the most expensive to scale, so every process needs metrics to determine when automation is appropriate.

Social Media 329

Social Media Metrics Viral Channel 329

YoungUpstarts

NOVEMBER 6, 2017

Things like negotiating distribution channels and partners and how to handle market expansions. Having advanced that curve on the Smart Parka’s design and the Kickstarter funding to help North Aware move to the manufacturing phase, he’s now learning about other issues critical to entrepreneurs.

Founder 189

Founder Pakistan Software Developers Software Development 189

The Startup Magazine

JANUARY 26, 2022

Content Distribution . Comprehensive marketing automation tools should include capabilities for content distribution. This enables you to easily share your content with prospects and customers across various channels, including email, social media, and your website. Target Audience Segmentation. Optimize Your Outreach Efforts.

Social Media 175

Social Media Marketing Los Angeles Campaign 175

Startup Professionals Musings

AUGUST 27, 2023

Measure progress through metrics on sales, revenue, and penetration. Look for more ways to demonstrate a competitive advantage, and partner with complementary organizations if you need strength in manufacturing, distribution, or customer support. Seek customer feedback on ways to improve value and satisfaction.

Agile 229

Agile Leadership Global Distribution 229

YoungUpstarts

JUNE 3, 2016

Facebook likes are great if all you’re using to advertise your business is Facebook, but when it comes to truly reaching your target audience and current customers, understanding how every effort translates to income is nearly impossible without clear metrics guiding the way. Metrics You Didn’t Learn in School.

Metrics 100

Metrics Churn Rate New York City Marketing 100

Up and Running

MAY 1, 2014

Milestones and Metrics. You don’t need to be on every social media channel, but you do need to be on the ones that your customers are on. Distribution. For product companies, a distribution plan is an important part of the complete business plan. Retail Distribution. Read more ». Marketing and Sales Plan.

Business Plan 163

Business Plan Forecast Balance Sheet Distribution 163

A Smart Bear: Startups and Marketing for Geeks

FEBRUARY 26, 2019

Sometimes that’s defensible distribution channels. There isn’t one most important SaaS metric. Being focussed on SaaS metrics is not incompatible with valuing employee fulfillment and customer happiness. Find and focus on one reliable distribution mechanism before diluting your time diversifying.

Restful 202

Restful Founder Revenue Acquisition 202

ConversionXL

APRIL 3, 2019

There are tons of metrics you can monitor: Conversion rate; Bounce rate ; Click-through rate ; Pageviews; Lead captures; Purchase conversion rate. Then they noticed that they’d been cannibalizing other channels—people converting as referrals were leads already acquired from other channels. Do your research! Do your research!

Artificial Inteligence 114

Artificial Inteligence Technical Review Metrics SEO 114

Version One Ventures

OCTOBER 31, 2016

When we think about this question, it’s important to remember that startups today fail due to lack of distribution and product-market fit – not because of technical problems that they were unable to solve. In other words, if you’re looking at generic metrics, you’ll end up with a generic strategy.

Software Review 60

Software Review South Africa Hockey Stick Viral 60

Version One Ventures

SEPTEMBER 19, 2012

A great product is always the foundation but a clear distribution strategy becomes essential to cut through the noise. As a VC, the biggest challenge in evaluating LTV models is that metrics can dramatically change at scale. In addition, churn tends to rise as a company grows. In addition, churn tends to rise as a company grows.

Churn Rate 168

Churn Rate Viral Acquisition Cofounder 168

Duct Tape Marketing

OCTOBER 12, 2017

Through analyzing data like the example above, event marketers can determine what channels are worth focusing on (in this case, organic search) and what channels should be a lower priority (here, social media and referrals). It used to be that tracking metrics for in-person events was as limited as tracking snail mail.

Campaign 73

Campaign Marketing Social Media Software Review 73

Hunter Walker

JANUARY 2, 2017

Acquiring F500 company imagines incorporating this product into their existing channels, or even keeping the product and using it as the launching platform for their further digital initiatives (ie they’re essentially purchasing the company to control its roadmap). Next Level: Buying Customers/Revenue/Distribution.

Technical Review 116

Technical Review Cap Table Acquisition Startup 116