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It’s Not a Conversion Problem, It’s a Customer Development Problem

ConversionXL

I feel like “conversion rate optimization” is in 2013 what “social media marketing” was in 2009. This is a customer development problem. So What is Customer Development? The core idea behind customer development is that the assumptions you make about a target market are only guesses.

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Lessons Learned: Customer Development Engineering

Startup Lessons Learned

Lessons Learned by Eric Ries Sunday, September 7, 2008 Customer Development Engineering Yesterday, I had the opportunity to guest lecture again in Steve Blank s entrepreneurship class at the Berkeley-Columbia executive MBA program. Its a nice complement on the product engineering side to his customer development methodology.

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It’s Not a Conversion Problem, It’s a Customer Development Problem

conversionxl.com

It’s Not a Conversion Problem, It’s a Customer Development Problem. I feel like “conversion rate optimization” is in 2013 what “social media marketing” was in 2009. This is a customer development problem. So What is Customer Development? Website Analysis.

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Ardent 2: Get Out of My Building

Steve Blank

Reply steveblank , on October 8, 2009 at 1:42 pm Said: Matt, The issue isn’t how you “frame it.&# Chris Ryland , on October 8, 2009 at 1:35 pm Said: OK, so who was the CEO? At Ardent I learned many of them with a sharp smack on the side of the head from a brilliant but abusive boss.

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The Secret History of Silicon Valley Part V: Happy 100th Birthday.

Steve Blank

Berkeley Haas Business School was courageous enough to give me a forum teach the Customer Development Methodology. scott Reply Daily Links #54 | CloudKnow , on April 20, 2009 at 11:42 pm Said: [.] Reply Jamie Varon - techVenture , on April 23, 2009 at 3:05 pm Said: Great post! Very informative.

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Can You Trust Any vc's Under 40?

Steve Blank

Posted on September 14, 2009 by steveblank Over the last 30 years Wall Street’s appetite for technology stocks have changed radically – swinging between unbridled enthusiasm to believing they’re all toxic. 2009 – Back to The Future The bad news is that since the bubble most VC firms haven’t made a profit. So what’s left?

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The Air Force Academy Gets Lean

Steve Blank

Graduation day with classmate Joseph Helton (right), killed in action in Iraq in 2009. And I couldn’t have been put in a better place: testing the Air Force’s newest network security acquisitions. Filed under: Air Force , Customer Development , Lean LaunchPad , Teaching. I know our cadets will make us proud.

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