category launching-venture 
View from Seed
SEPTEMBER 12, 2017
Apparel is currently one of the most fascinating categories within the Everyday Economy. But unlike some other categories of commerce, I’m not convinced Amazon is the ultimate winner here. It’s a $1T+ global industry undergoing tectonic shifts. American Apparel. The old brands and distribution channels are dead or dying.
Up and Running
MARCH 14, 2018
I know what it’s like to pitch to investors—both angels and venture capitalists. Sometimes you only get 10 minutes to pitch your business opportunity to the investors (or less in some cases). Below is a format I’ve successfully used for my own ventures, and to help many other first-time startup CEOs raise investment capital.
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Steve Blank
NOVEMBER 16, 2009
I was in New York last week with my class at Columbia University and several events made me realize that the Customer Development model needs to better describe its fit with web-based businesses. Dancing Around the Question Union Square Ventures was kind enough to sponsor a meetup the night before my class.
YoungUpstarts
DECEMBER 5, 2013
I have been involved in many of these innovations, mainly through my last startup venture, a company that became the world’s leading provider of credit card loyalty solutions with bank customers in 30 countries. After moving on from my last venture, I had a chance to re-think things from scratch, without all the baggage.
Both Sides of the Table
MARCH 25, 2016
Marketing with long payback is precisely what requires venture capital. Answering these questions and other basic planning will tell you where the value is accrued in the enormous travel category, who is serving this market today and you can find whether your entry into the market is likely to create a big business.
Steve Blank
AUGUST 31, 2009
After 20 years of working in startups, I decided to take a step back and look at the product development model I had been following and see why it usually failed to provide useful guidance in activities outside the building – sales, marketing and business development. So what’s wrong the product development model?
VC Cafe
OCTOBER 7, 2010
“The country’s main strength remains the excellent and improving capacity for innovation, the category in which Israel came in 6th place, which rests not only on highly innovative businesses but also on the availability of high-quality research institutions and is reflected in a high number of patents,” stated the report.
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