Startup Professionals Musings

NOVEMBER 14, 2012

Customer loyalty and retention. There are three common methods for measuring customer loyalty and retention: 1) customer surveys, 2) direct feedback at point of purchase, and 3) purchase analysis. Cost of customer acquisition. Over time, you cost of acquisition should go down as growth and your brand image goes up.

Metrics 266

Metrics Retention Acquisition Salary 266

Transformify

JUNE 7, 2022

The Society for Human Resource Management (SHRM) reported that on average it costs six to nine months of an employee's salary to replace him or her. Five employee retention tips for employers to survive the Great Resignation. So, we've taken a look at why and how more people are quitting their jobs.

Retention 94

Retention Employee Salary Acquisition 94

A Smart Bear: Startups and Marketing for Geeks

JULY 23, 2013

Plus, there’s all the other costs — R&D to build the stuff, office space, executive salaries, billing, legal, finance, HR, tech support, account managers. Even with a great retention rate (e.g. time to earn back the revenue to cover all your customer acquisition expenses) 75% annual retention.

Business Model 335

Business Model .Net Revenue IPO 335

David Teten

DECEMBER 16, 2015

For early stage companies, the metrics that matter might typically center around activation, engagement and retention. Customer Acquisition Cost (CAC). Net Income (Loss). Available Cash. Remaining Runway. In addition, we typically ask portfolio companies to report on the following non-financial metrics: Universal Metrics. Is it churn?

Metrics 60

Metrics Analytics Balance Sheet .Net 60

The Startup Magazine

JULY 4, 2017

The venture requires a massive financial investment due to the numerous expenses that include marketing, payment services, license acquisition alongside an early license fee. Overall the costs will involve a retention program for the loyal players. Again this is something that can be mitigated using a good white label provider.

Securities and Exchange Commission 60

Securities and Exchange Commission Software Review United Kingdom Affiliate 60

Up and Running

DECEMBER 1, 2015

More often than not, equity compensation is an attraction and retention tool, rather than a replacement to salary. While some companies may use it as a means of paying employees a lower salary upfront, it’s very rarely offered as a complete replacement to receiving a regular compensation package. Then Lead Them.

Equity 60

Equity Employee Stock Options Vesting 60

Austin Startup

AUGUST 13, 2018

Learn how acquisitions can usher in new eras of growth and hiring, how to nurture existing cultures, how to merge different ways of thinking when the acquiring company doesn’t have tech roots, and how to deploy strategies for future success. These are 3 successful Austin CEOs who have built significant consumer-facing tech businesses.

Austin 48

Austin Technical Review Cofounder Texas 48

Transformify

JANUARY 31, 2024

So, get ready to ditch the outdated and embrace the future of talent acquisition. Predictive Analytics: AI is able to forecast future events, including candidate behaviour, performance, retention, and turnover, by using data and algorithms. Pros: Supports hiring and retention of hourly workers.

Artificial Inteligence 52

Artificial Inteligence Technical Review Retention Matching 52

ConversionXL

SEPTEMBER 15, 2020

This contractless model means giffgaff has to work “bloody hard” on retention, according to Sophie Wheater , giffgaff’s current CMO. Some members have reported making large sums of money, paying for weddings, or supporting themselves alongside a full- or part-time salary. Pay per minute and pay per text costs in 2019. Image source ).

Customer 85

Customer Community Revenue Software Review 85

Steve Blank

APRIL 1, 2020

How can you shift focus to customer retention versus acquisition? Before layoffs, cut all salaries by 20%. Cut CXO salaries by at least 30%. Award equity to employees equal to the value of their reduced salaries. Offer relentless optimism for survival, but ruthless cost-cutting (starting with the CXO salaries.)

South Korea 333

South Korea Salary Business Model China 333

Both Sides of the Table

JUNE 17, 2017

If you hire 6 senior sales reps in January at $120,000 / year salary then you’ve taken on an extra $60,000 per month in costs yet these sales people might not close new business 6 months. They got a bigger office space so their employees would feel comfortable and they could improve employee retention.

Stock Options 227

Stock Options Startup Dilution Venture Capital 227

Startup Company Lawyer

FEBRUARY 21, 2010

Due to aggregate liquidation preferences that may exceed the acquisition price in an M&A deal, common stock may be rendered worthless. In response to the problem of worthless common stock, some companies have implemented employee retention plans, which are also referred to as M&A carveout plans. Straight Retention Plans.

Retention 31

Retention Liquidation Preference Employee Common Stock 31

ConversionXL

JANUARY 8, 2018

Search Engine Optimization (SEO) is one of the biggest levers that a business can use within their acquisition strategy as part of their Growth goals. You’re likely familiar with the different Growth frameworks like AARRR (Acquisition, Activation, Retention, Referral, Revenue). It all start with Acquisition.

SEO 134

SEO Metrics Analytics Search 134

Transformify

AUGUST 8, 2019

There, she works with teams across the business to enhance access to technical education, recruiting, retention and career mobility for underrepresented minorities. Aubrey, Atlassian has developed a remarkable strategy around talent acquisition, employer branding, onboarding and retention.

Silicon Valley 99

Silicon Valley Retention Salary United States 99

This is going to be BIG.

MARCH 30, 2015

That would actually be pretty good for the talent market--it would bring salaries back down to normal. Instead of paid acquisition fueling an up and to the right hockey stick, these companies would grow organically. All of the sudden, Facebook ad pricing would become reasonable enough again for startups to start using it.

Hockey Stick 60

Hockey Stick Valuation Startup Maryland 60

Transformify

AUGUST 7, 2022

So, what does this mean for Talent Acquisition Managers? For instance, there are AI-powered applicant tracking systems ( ATS) that can help HR Managers navigate the pool of candidates based on their skills, experience, salary expectations, etc. For instance, it can help to improve employee engagement or retention.

Artificial Inteligence 52

Artificial Inteligence Acquisition Software Review Software 52

ConversionXL

OCTOBER 30, 2019

Now try to think of the last time you experimented with something other than your acquisition strategy. Article after article, course after course, conference talk after conference talk addresses acquisition experimentation—getting more conversions at the top of the funnel. Every tip is acquisition-centric. Acquisition.

Retention 101

Retention Metrics Churn Rate Acquisition 101

Occam's Razor

APRIL 21, 2014

Find campaigns where they are spending most money, lower the bounce rate and reduce acquisition cost. It will put that data in Campaigns section of the Acquisition report. Next, it should be easy to measure bounce rates for landing pages (you would have to have zero code on the site not to be able to do this). Earn more affection.

Analytics 131

Analytics Marketing Campaign Metrics 131

ConversionXL

OCTOBER 30, 2019

Now try to think of the last time you experimented with something other than your acquisition strategy. Article after article, course after course, conference talk after conference talk addresses acquisition experimentation—getting more conversions at the top of the funnel. Every tip is acquisition-centric. Acquisition.

Retention 48

Retention Metrics Churn Rate Acquisition 48

ConversionXL

AUGUST 12, 2016

However it comes with it’s own set of challenges, like retention and churn. Customer Acquisition Cost (CAC). Customer Acquisition Cost refers to the resources that a business uses in order to acquire an additional customer. Identifying and optimizing the biggest acquisition expenses. Optimizing Customer Lifetime Value.

Software Review 48

Software Review Metrics Revenue Acquisition 48

ConversionXL

AUGUST 10, 2017

The average salary of conversion optimizers was $64,984.89 (down from $71,340 last year). Last year, the US had the highest average salary with $87,926, but this year Australia takes the prize with an average salary of $88,676. It’s Still a Very Young Industry. Do You Follow a CRO Process?

Conversion 90

Conversion Salary Analytics eCommerce 90

maplebutter.com

JANUARY 8, 2013

Product/Metrics (70%/30% time) * Get your product activation (sign-up + meaningful action) to 60% * then, Get your product retention to 20% weekly. Acquisition / Lifetime Value, etc. Press is something you should do once you know your activation / retention metrics are good. I personally only take salary once there’s profits.

Technical Review 44

Technical Review Startup Cofounder Software Review 44

ConversionXL

AUGUST 10, 2017

The average salary of conversion optimizers was $64,984.89 (down from $71,340 last year). Last year, the US had the highest average salary with $87,926, but this year Australia takes the prize with an average salary of $88,676. It’s Still a Very Young Industry. Do You Follow a CRO Process?

Conversion 63

Conversion Salary Analytics eCommerce 63

ConversionXL

APRIL 7, 2016

The average salary of conversion optimizers was $71,340. Those in the US had the highest average salary ($87,926). The following four countries had the most respondents: There was also a difference in salary based on company size. In-house optimizers at SaaS companies only clocked in at 13.8% of our respondents. Tweet it! ].

Conversion 48

Conversion Salary Analytics eCommerce 48

ConversionXL

NOVEMBER 13, 2019

Client retention hinges on relationships—and the people who maintain them. The strength of inbound campaigns is a perfect fit for CEOs like Ekman, who love that work far more than the traditional wine-and-dine strategy of client acquisition: John Ekman, Conversionista: “To be honest, I wasn’t really great at that.

SEO 110

SEO Hiring PPC Leadership 110

Duct Tape Marketing

NOVEMBER 29, 2016

Email is an incredibly important part of your business’s customer activation and retention funnels, so I don’t recommend cutting corners here. Besides the cost of a press manager’s salary, getting media mentions is a low-cost acquisition channel that can have a huge return.

Marketing 28

Marketing Channel Analytics Metrics 28

ConversionXL

NOVEMBER 13, 2019

Client retention hinges on relationships—and the people who maintain them. The strength of inbound campaigns is a perfect fit for CEOs like Ekman, who love that work far more than the traditional wine-and-dine strategy of client acquisition: John Ekman, Conversionista: “To be honest, I wasn’t really great at that.

SEO 49

SEO Hiring PPC Leadership 49

Austin Startup

MARCH 7, 2018

SXSW Panel: The Intersection of Co-Working and Wellness barbary (@barbary) | Twitter Jennifer Aldoretta Director of Operations Threatcare Jennifer is the Director of Operations for Threatcare, where she has led the development of radical diversity and inclusion initiatives, including Threatcare’s open salary policy.

Technical Cofounder 48

Technical Cofounder Cofounder Fractional CTO CTO 48