crowdSPRING Blog

MARCH 22, 2013

Lean Business: Office Space – A Meditation – [link]. Lean Business: Office Space – A Meditation – [link]. Creative Examples of Bus Stop Advertisement Ideas | GraphicMania – [link]. 30 Crazy Billboard Advertisement Ideas and Designs – [link]. Look for the other photos in the Other section below.

Social Media 105

Social Media Small Business Design Media 105

Startup Lessons Learned

SEPTEMBER 22, 2008

In this model, you take some fraction of the lifetime value of each customer and plow that back into paid acquisition through SEM, banner ads, PR, affiliates, etc. Thats why eBay advertises on search engines, and Facebook doesnt. The Lean Startup Intensive is tomorrow at Web 2.0. As far as they are concerned, thats eBays job.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

Startup Lessons Learned

MARCH 4, 2009

Today, Id like to spend some time on two techniques: the problem presentation and learning what channels of information reach customers. In particular, Ive focused on the two channels of communication that were most commonly suggested in the first survey: conferences and books. The Lean Startup Intensive is tomorrow at Web 2.0.

San Francisco 68

San Francisco Lean Continuous Deployment DC 68

Steve Blank

MAY 22, 2009

While one could argue that a trade show is just another demand creation activity akin to advertising or PR, trade shows are the closest eyeball-to-eyeball contact you’re company is going to have with customers, competitors and partners. You are correct all channels, web or otherwise, need to generate awareness and leads.

Silicon Valley 132

Silicon Valley RSS California Customer Development 132

crowdSPRING Blog

AUGUST 9, 2016

New channels were available with larger audiences, more segmentation opportunities, and a myriad of engagement opportunities. Director of Marketing and Communications Samuel Scott put it this way: I could run an advertisement during an episode of “Friends.” Television” is a marketing channel, not a marketing strategy.

Marketing 48

Marketing Social Media Advertising Channel 48

Up and Running

MAY 23, 2016

Step 1: Start with a lean plan. It’s the fastest way to get your idea onto paper, and it’s the very first step in the lean planning process, which is much easier and more iterative than traditional business planning methods. In the tactics section, list your sales channels and describe how you will be selling your products.

Software Review 74

Software Review Software Delaware Forecast 74

Steve Blank

AUGUST 27, 2009

This series of posts is a brief explanation of how we’ve evolved from Product Development to Customer Development to the Lean Startup. After that there’s a discussion of how the product will reach the customer and the potential distribution channel. Marketing is at its peak.

Silicon Valley 267

Silicon Valley Product Startup Product Development 267

Up and Running

MARCH 21, 2017

“A pivot is a change in strategy without a change in vision,” says Eric Ries , author of The Lean Startup. Websites would rather deal with more face-to-face problems such as SEO, sales, advertising—all channels that could be directly monitored for returns. It all came down to what a website considered top priority. Good luck.

Campaign 80

Campaign Startup Cloud Channel 80

Startup Lessons Learned

MARCH 13, 2009

Announce a new product, start its PR campaign, and engage in buzz marketing activities. Even if you must launch to your customers, avoid the urge to also launch in extra places, just because your PR firm can do it at the same time. If you are having trouble raising money, sometimes a little PR can help. Help you raise money.

San Francisco 168

San Francisco PR Lean Early Stage 168

Steve Blank

APRIL 20, 2021

And Jennifer is now my co-instructor in the Stanford Lean LaunchPad class.). Over the last two decades Shawn has seen hundreds of startups use the Lean Methodology. In the Roku case study we’ve chosen three execution branches: (1) delivery platforms, (2) sales channels, and (3) chip platforms. Sales channels.

Product 436

Product Viral Channel San Francisco 436

crowdSPRING Blog

NOVEMBER 18, 2011

The video above is a fun look at the obsession people have with cats in online videos and advertising. Lean Marketing: Facebook advertising for newbies – [link]. 5 rules of small business advertising success – [link]. 5 rules of small business advertising success – [link]. – [link].

Social Media 96

Social Media Small Business Design Media 96

Both Sides of the Table

MARCH 11, 2011

I thing I’ve learned over the years is that technology purists hate advertising even when it is that revenue stream that truthfully drives much of our industry. The Wedding Channel. IdeaLab has a philosophy that if they can get a centralized group of expert staff to help with legal, accounting, recruiting, PR, etc.

Product 350

Product Tuvalu Dilution Incubator 350

Steve Blank

MARCH 19, 2009

Since this was the marketing department, I was going to be planning to spend some advertising and public relations dollars. I knew we were selling through a multi-level indirect sales channel. Market messages to indirect sales channels are just like that. What did they think the leaders most important attributes were?

Silicon Valley 201

Silicon Valley RSS Software Review Technical Review 201

Steve Blank

JULY 13, 2009

The only difference between us and the Internet bubble that would follow was that we did branding on the cheap by creating our image with public relations, whilethe dot-bomb era was to do it by spending enormous sums on advertising (those large venture rounds had to get spent somewhere.) Hindsight is wonderful.

Silicon Valley 122

Silicon Valley Product RSS California 122

www.readwriteweb.com

OCTOBER 18, 2010

Through SEO and mommy blog PR, Lee can tap into this market. I asked her not to spray and pray, and focus on her core, differentiated products - stretch mark and c-section mark removal creams for new mothers. There are 110,000 monthly search queries looking for "stretch mark(s) removal." This is her core market. Now is not the time to expand.

Marketing 52

Marketing Bootstrapping Incubator Angel Investor 52

www.readwriteweb.com

OCTOBER 18, 2010

Through SEO and mommy blog PR, Lee can tap into this market. I asked her not to spray and pray, and focus on her core, differentiated products - stretch mark and c-section mark removal creams for new mothers. There are 110,000 monthly search queries looking for "stretch mark(s) removal." This is her core market. Now is not the time to expand.

Marketing 52

Marketing Bootstrapping Incubator Angel Investor 52

crowdSPRING Blog

JUNE 28, 2013

Lean Marketing Tips: Public Speaking – [link]. Creativity still rules, even in old channels like direct mail. CMOs: Let’s Give Up On Advertising And Do These 6 Things Instead | Forbes – [link]. Why advertising awards are now for losers. — [link]. 5 Smart Ways to Resurrect your Customers – [link].

Social Media 94

Social Media Small Business Design Media 94

ConversionXL

FEBRUARY 9, 2016

PR and publicity drive attention…to drive sales. The key differentiator being the product-level focus vs. the channel-level focus of traditional marketing effort. Grab hold of some of the golden oldies – Tested Advertising Methods and Scientific Advertising. Ads drive awareness…to drive sales.

Retention 48

Retention Metrics Acquisition Conversion 48

crowdSPRING Blog

DECEMBER 13, 2018

It’s also about the company’s reputation, the way a company’s products and services are advertised, and about a company’s values. Preferred channels – How does this person get their information and what’s the best way to reach them with marketing messaging? Via social media?

Marketing 162

Marketing Charlotte Naming Design 162

A Smart Bear: Startups and Marketing for Geeks

MARCH 11, 2014

Patrick: You can channel Cathy Sierra on this and say that the users, you become a Meeting King. I think I might be able to speed things up, especially now that everybody always talks about the book The Lean Startup. Is there a repeatable advertising channel that’s going to get you people? But listing these things?

Technical Cofounder 220

Technical Cofounder Cofounder Software Review Management 220

Hearpreneur

APRIL 14, 2018

The name Logical Position stemmed from the idea of realizing the full potential and unique needs of each clients’ online advertising. It’s true that the first position could drive twice as many clicks as the second position, but it could cost three times as much for each click, which may not make sense for every advertiser.

Naming 96

Naming LLC Entrepreneur Jordan 96

techcrunch.com

OCTOBER 23, 2010

Update: Part 2: Finding Your Co-Founders CrunchBase Information Seth Sternberg meebo Information provided by CrunchBase Tweet Next Post Previous Post Advertisement Now Commented Facebook Goodbye, MacBook Pro. Twitter is an excellent distribution channel for us. (B) link] The Best Programming Language for a Lean Startup [.]

Technical Review 84

Technical Review Cofounder Technical Cofounder Software Review 84

crowdSPRING Blog

MARCH 30, 2012

Lean Marketing Tips: Hyperlocal Marketing Channels – [link]. What Every Start-up Should Know about PR – [link]. Digital advertising is broken – [link]. Interesting perspective on truthiness in advertising – [link]. Will CPE (Cost Per Engagement) advertising ever take off?

Social Media 93

Social Media Small Business Design Media 93

Startup Lessons Learned

FEBRUARY 12, 2009

Are advertisers customers, and are they part of a market? But also, remember that eBay started out with pez dispensers but also remember that Google never advertised and Ive heard that Facebook got it right from the start. In fact, you cant go through traditional channels at all. Is a market a set of paying customers?

San Francisco 89

San Francisco Continuous Deployment Ruby Lean 89

crowdSPRING Blog

JULY 17, 2015

Lean Business Tips: Marketing Channels on the Cheap | crowdSPRING Blog – [link] crowdspring.co/1L8yVm3 Tools You Didn’t Realize Could Send You More Blog Traffic [link] crowdspring.co/1Tjee9M 13 Types of Visual Content That Get Shared Like Crazy [link] crowdspring.co/1TjcNbz 1CkSgyX .

Small Business 48

Small Business Design Social Media Cuba 48

Occam's Razor

NOVEMBER 2, 2015

Do the big gigantic numbers imply that your business should use these social media channels? I believe that it was erroneous not to answer the two questions above, it was erroneous to be tempted by the Big Numbers and not understand how Social Media channels actually worked (streams, home pages, personalization, rankings and more).

Social Media 60

Social Media Media B2C B2B 60

Startup Lessons Learned

SEPTEMBER 11, 2009

They are largely invisible in the normal channels where customer service and community management pays attention. We kept denying that we had done anything wrong, that the features still worked as advertised, and justifying our decisions instead of apologizing. When we finally understood the problem, fixing it was relatively easy.

Community 158

Community Management Lean Software Review 158

crowdSPRING Blog

AUGUST 2, 2016

It might have started with Aaron Burr talking at social clubs, but campaigns today include millions dumped into advertising, social media strategy, promotional products, and more. To that end, it’s another channel for her to motivate the folks willing to help her win. Round Seven: Speech and PR. Verdict: Clinton.

Social Media 48

Social Media Marketing Campaign PR 48