Growthink Blog

FEBRUARY 27, 2010

movie box office - traditionally the holy grail of movie industry metrics -- become increasingly irrelevant? Is it a 3-year fad, or will new technologies like 3-D keep going to the movies from being relegated to the dustbin of history like Vaudeville, the afternoon newspaper, the evening news, the variety show, and the compact-disc?

Los Angeles 85

Los Angeles Silicon Valley Technical Review Distribution 85

Startup Lessons Learned

AUGUST 24, 2009

One is explaining the world as it used to work: the importance of gatekeepers, the scarcity implied by limited distribution, and the resulting quality bar that the industry is so proud of. Mostly it is the time and expense required to create the means of distribution for that industry. It’s just taking some longer than others.

San Francisco 113

San Francisco Lean Technical Review Distribution 113

ConversionXL

MAY 22, 2017

After that, the adoption of the cloud as a more scalable and cost-effective approach allowed small/medium business to build CRMs around very specific market needs and establish dominance in new vertical segments. This happens in advertising all the time. Marketing automation (as we know it today) was just born. Image Source.

Customer 92

Customer Marketing Artificial Inteligence Clickthrough 92

Occam's Razor

OCTOBER 14, 2014

Conversion rate is one of those metrics that I strongly encourage you only create benchmarks for from your own data. One of the easiest ways to improve outcomes on your website, it is great to make sure that people don't say this via your bounce rate metric : I came, I puked, I left. None of the four other methods are advisable.

Analytics 133

Analytics Vertical Metrics Web 133

Up and Running

JULY 26, 2016

This is when metrics come into play. See Also: The Top 10 Tools for Tracking Your Web Metrics. It’s no joke that your users are your best advertisers. Still, it’s become one of our most profitable acquisition channels, and more importantly an excellent way to test new customer verticals and target markets.

Revenue 60

Revenue Acquisition Channel Campaign 60

ConversionXL

FEBRUARY 3, 2022

They work to improve top-of-funnel metrics like brand awareness and identify opportunities to improve customer activation, retention, and referral efforts. If your campaign works and your brand awareness metrics improve, you win. Then, compare any change in the awareness metrics you’re measuring in that region with other markets.

Framework 102

Framework Marketing Acquisition Retention 102

ConversionXL

JUNE 20, 2019

But DailyMotion’s geographic distribution of users doesn’t mirror YouTube, especially within the United States. Like YouTube, you can monetize DailyMotion videos with in-stream advertisements. In comparison, Facebook Live shows overview metrics like minutes viewed, average percentage completion, and unique viewers.).

Hosting 127

Hosting Video Technical Review Software Review 127

ConversionXL

JUNE 9, 2019

In 2010, Dr. Anne Aula, a Senior User Experience Researcher at Google, presented some disappointing findings about mouse tracking: Only 6% of people showed some vertical correlation between mouse movement and eye tracking. User viewing time was distributed as follows: Above the fold: 80.3% Attention maps. Below the fold: 19.7%.

Algorithm 111

Algorithm Analytics Conversion Stock 111

Startup Professionals Musings

MAY 1, 2012

Often, this means specializing in a single vertical market or industry. Leadership is distributed. Leaders focus first on identifying market problems that exist and can be solved with technology, not just promotion and advertising. Measure only what matters. They demand real measurements that help them run the business.

Vertical 223

Vertical Distribution Leadership Programming 223

Growthink Blog

JUNE 19, 2010

movie box office - traditionally the holy grail of movie industry metrics -- become increasingly irrelevant? Is it a 3-year fad, or will new technologies like 3-D keep going to the movies from being relegated to the dustbin of history like Vaudeville, the afternoon newspaper, the evening news, the variety show, and the compact-disc?

Los Angeles 76

Los Angeles Silicon Valley Technical Review IP 76

Startup Professionals Musings

FEBRUARY 22, 2011

Often, this means specializing in a single vertical market or industry. Leadership is distributed. Leaders focus first on identifying market problems that exist and can be solved with technology, not just promotion and advertising. Measure only what matters. They demand real measurements that help them run the business.

Startup 233

Startup Leadership Vertical Distribution 233

Startup Professionals Musings

FEBRUARY 17, 2010

Often, this means specializing in a single vertical market or industry. Leadership is distributed. Leaders focus first on identifying market problems that exist and can be solved with technology, not just promotion and advertising. Measure only what matters. They demand real measurements that help them run the business.

Leadership 224

Leadership Vertical Distribution Programming 224

Genuine VC

DECEMBER 23, 2009

As the internet becomes more fragmented, when– if you can produce great content in niche areas and then really leverage the distribution on the internet, you’re looking at a very high scale, high ROI, return-on-capital business.” Disparate brands for consumers with a single brand for advertisers.

Arkansas 100

Arkansas Algorithm Advertising Audience 100

Genuine VC

DECEMBER 23, 2009

As the internet becomes more fragmented, when– if you can produce great content in niche areas and then really leverage the distribution on the internet, you’re looking at a very high scale, high ROI, return-on-capital business.” Disparate brands for consumers with a single brand for advertisers.

Arkansas 100

Arkansas Algorithm Advertising Audience 100

Occam's Razor

FEBRUARY 9, 2015

. + Traffic Trends Key Metrics Analysis. Display Advertising Opportunity Analysis. Onsite Behavior Key Metrics Analysis. I tend to use Hitwise a lot less, or not at all, because it is a very hard to use, it is slow, the UX/UI, metrics and reports have not really evolved over the years. Traffic Trends Key Metrics Analysis.

Metrics 60

Metrics Analytics Non-Compete Search 60

marketingland.com

JULY 11, 2012

Display Advertising |. Blocks 5-8 have been designed to read easily in a horizontal or vertical format, so the reading order transitions as naturally as the layout. Confirmed: Yahoo, Facebook Settle Patent Dispute, Announce Ad & Distribution Partnership. Advertise With Us. About | Contact | Privacy | Advertise.

Email 49

Email Mobile SEO Search 49

steveblank.com

JULY 8, 2011

No-brainer for B2B companies but also for B2C companies (making special advertising deals for example) Reply steveblank , on June 8, 2011 at 9:05 am said: Martin, Any suggestions? Reply Martin Henk , on June 8, 2011 at 6:13 am said: Impressive list, but missing a key ingredient: Sales management tools.

Software Review 110

Software Review Startup Silicon Valley Analytics 110