Both Sides of the Table

FEBRUARY 21, 2010

By now we all know that the largest part of the online spend has been SEM (search engine marketing) where people buy CPC (cost per click) links to display alongside the “organic&# search results in the search engine. I believe that many social networks confused this idea. Not necessarily in the shopping mindset.

Advertising 284

Advertising Las Vegas Affiliate RSS 284

www.pakman.com

SEPTEMBER 27, 2012

Obviously, traffic found on ecommerce sites is the prime example of this and search traffic is a close second, but increasingly Pinterest is proving itself to be a massive source of high-converting traffic. This is consistent with the CPC pricing we see on the Outbrain network. Here, intent is clear and the signal is strongest.

Social Media 47

Social Media Vertical Advertising Distribution 47

ConversionXL

APRIL 29, 2013

The search queries and links visitors click to get to these pages give you very valuable insight as to your visitors state of being. In a face to face networking situation, this would be how you enter the conversation. image credit. From here, determine a lead magnet that would best match the intent of the page. Why is that?

Campaign 130

Campaign Email Framework Clickthrough 130

Occam's Razor

JULY 12, 2010

Search engines are complicated little beings. You have aggregated data into three pieces and we all know aggregated data stinks at delivering insights! No simplified over promise under deliver aggregates! It is important to point out that I am not affiliated in any way with any of these tools / companies.

Analytics 96

Analytics Viral Web Mobile 96

www.vccafe.com

MARCH 11, 2013

Whether you’re wondering what site search you should use or what is the best email marketing tool, knowledge is power. Social networking. Â Search for apps tools. Google Custom Search Engine. Search Engine Optimization Tools. affiliate and referral marketing on the web. Create your own social network.

Software Review 53

Software Review Technical Review Startup 53

Professor VC

JANUARY 17, 2008

While currently free to angel groups, their business model revolves around aggregating the angel investment data. According to their research, overall returns on group-affiliated angel investments average to a 2.6X According to their research, overall returns on group-affiliated angel investments average to a 2.6X

Pre-Money Valuation 28

Pre-Money Valuation Angel Investor Angel Groups Valuation 28

ConversionXL

FEBRUARY 26, 2020

Proper tracking of traffic sources delivers a clear view of the user’s purchase journey : We can see how search engine optimization helped an in-market searcher discover our website, and how our Facebook remarketing and abandoned cart email campaigns nudged a user to come back and finish their purchase. What keyword exactly?

Analytics 118

Analytics Campaign Email Channel 118

Duct Tape Marketing

JANUARY 4, 2016

Using Hootsuite, you can set up a stream that will aggregate all of the conversations about your brand even if they don’t tag you in it. If you set up a stream with search query “Mike’s Subs” and specify the location to match your city, you will get all of these tweets.

Affiliate 28

Affiliate Technical Review Advertising Conversion 28

techcrunch.com

OCTOBER 23, 2010

Tony P great, though meebo’s place as a “successful&# start up is still open to debate – from consumer IM aggregator to white label IM, still not making big $$. I plan to use the internet as my networking base, and friends as my streettalkers. The New MacBook Air Is That Good. This is the blog post I needed to read.

Technical Review 84

Technical Review Cofounder Technical Cofounder Software Review 84

Occam's Razor

JULY 18, 2011

I dare say even more than Search (and without a shred of doubt, more than Social Media). Measure retention rate over time in aggregate – or for optimal health, segment retention rate – and measure it for the various objectives you have set for your email marketing program. Every fiber of your being.

Metrics 137

Metrics Campaign Email Marketing 137

Occam's Razor

APRIL 21, 2014

What would be the future of Adwords marketers with not provided searched query ? What has actually happened is that Google team has announced that they are removing the query from the referrer on ad clicks by users who use secure (SSL) search on Google.com. If you have a lot of them, aggregate them up. You're welcome.

Analytics 131

Analytics Marketing Campaign Metrics 131

ConversionXL

MARCH 16, 2016

Use them for testimonials, affiliates, etc. But that’s just aggregate information, not totally useful because it’s not your specific industry. Seeing an improvement in your aggregate NPS is nice, but the real value comes in the feedback from follow up questions. Then, you break up responses into three chunks: Promoters (9-10).

.Net 48

.Net Metrics Retention Aggregator 48

Occam's Razor

OCTOBER 22, 2008

Analyzing data in aggregate is a crime. When you look at all that in aggregate you get nothing. You think understanding Keywords without drilling down to each search engine will be awesome. Idea #1: Segment out your Brand Search Keywords. Search has a very very long tail. Why Segmentation? Branding baby!

Analytics 105

Analytics Web Search Non-Compete 105

Occam's Razor

SEPTEMBER 16, 2008

Even if you and I are in the same sector (ecommerce) or the same business (social networking) it is important to know that we will usually drive different objectives, and hence different KPI's. You have a social networking application. 6: Share of Search. So measure Share of Search. Use data sampling if you have to.

Metrics 123

Metrics Web Non-Compete Analytics 123

ConversionXL

DECEMBER 3, 2018

They’d upload a list of product terms and related topics— moisture resistant flooring adhesive, subfloor moisture proofing —and their keyword research tool would spit back hundreds of “0 searches per month” results. Localized, where the entire buying process happens within a small—sometimes offline—network.

B2B 133

B2B Marketing SEO Search 133