Occam's Razor

NOVEMBER 13, 2009

I am absolutely thrilled that my book Web Analytics 2.0 I only had one job, at Intuit, when I wrote my first web analytics book. The Pitch: I invite you to consider buying my second web analytics book. It is not just a business book, though every dna strand in this book is more about online marketing than online analytics.

Analytics 71

Analytics Web Technical Review Metrics 71

Hearpreneur

DECEMBER 28, 2022

This means utilizing analytics more actively to drive my business decisions, developing effective SEO strategies, diversifying our customer base by targeting new markets and expanding into international markets, as well as investing more resources into content marketing and. #12- Leveraging digital platforms. social media advertising.

Social Media 122

Social Media Entrepreneur Retention Finance 122

Occam's Razor

JANUARY 7, 2007

So to make up for that this post covers some of the “technical” best practices around tracking with your web analytics tools, especially if you are using JavaScript tags. Often the job of implementation is left to the friendly neighborhood IT person and your web analytics vendor. It runs between $95 – $795.

Technical Review 93

Technical Review Analytics Web Software Review 93

Occam's Razor

SEPTEMBER 29, 2009

One of the ultimate excuses for not measuring impact of Marketing campaigns is: "Oh, that's just a branding campaign." Before we go any further I must clarify that I love branding campaigns just as much as the next guy. I love campaigns that Visa runs. are you doing the "branding campaign"?

Campaign 128

Campaign Analytics Metrics Search 128

This is going to be BIG.

FEBRUARY 26, 2010

Knewton's Online Marketing Director is the key partner to the VP, Online Marketing and is responsible for helping the team drive customer acquisition and revenue growth through SEM (paid search), SEO, Affiliate Marketing, and Email. This person is also creative, curious and always looking for new ways to engage our customers. .

San Francisco 92

San Francisco CTO Hire Developer EC2 92

Occam's Razor

JANUARY 20, 2010

End of a minor web analytics lesson on going beyond obvious metrics and never, ever, never forgetting context. How do you measure SEO performance on a page level? I'd like to know how well my seo efforts for a particular pages have performed. Log into the Advanced Segmentation tool in your web analytics tool.

Analytics 90

Analytics Search SEO Metrics 90

ConversionXL

MAY 19, 2020

For extra impact, loop back with your sales team after producing pain point content so that they can use the finished work in future sales campaigns. If you were thinking about the types of education customers need, you’d probably think of things like building email campaigns, scheduling messages, and automating replies.

Differentiation 129

Differentiation Sales Email Metrics 129

Up and Running

DECEMBER 6, 2021

When you neglect your website, you not only run the risk of driving away potential customers who might think your business is no longer open or poorly operated, but you also hurt your SEO , which means you’ll drive less traffic from search engines over time. Google Analytics is free and many social channels have their own reporting pages.

Small Business 153

Small Business Marketing Software Review Technical Review 153

ConversionXL

FEBRUARY 13, 2013

A common campaign that can be used by all online businesses in one form or another is the retention email. For lead generation businesses (affiliates, etc.) In all likelihood, this is a campaign you can use in your own online business. It’s always good to be think about email marketing in context.

Email 114

Email Customer HTML Campaign 114

ConversionXL

NOVEMBER 22, 2022

They allow you to create and optimize campaigns based on actionable evidence rather than intuition. Digital marketing metrics are values that are used to track and measure campaign performance. Analytics platforms track a wide range of metrics by default. Marketing metrics are a competitive advantage.

Metrics 105

Metrics Analytics Marketing Acquisition 105

Occam's Razor

APRIL 21, 2014

about digital marketing and analytics. We will cover questions in four areas: business/strategy challenges, analytics/technical challenges, career/self-development questions and rampant speculation. Even the worst analytics configuration in the world will most likely allow you to measure cart and checkout abandonment rate.

Analytics 131

Analytics Marketing Campaign Metrics 131

Occam's Razor

AUGUST 9, 2016

The outcome of book smart is rarely better for analytics practitioners then folks trying to learn how to fly an airplane from how-to books. This is all the way from Aug 2009: Web Analytics Career Advice: Play In The Real World! And, happily, it has almost all of the Google Analytics features implemented correctly. Let's go!

Analytics 60

Analytics Metrics eCommerce PPC 60

Duct Tape Marketing

MAY 25, 2021

SEMrush is a comprehensive SEO platform with dozens of tools and crystal-clear reporting. Active Campaign. And head’s up we believe in all of these tools and use them so a few of the links are affiliate links so if you sign up we make a couple of bucks. SEMRush’s basic plan starts at $119.95/month.

Analytics 69

Analytics Affiliate Email SEO 69

SoCal CTO

NOVEMBER 17, 2009

Then I check and manage our Google Adwords campaign and check our analytics/stats. However, as I read more about your focus, you are using these things in a slightly different way, i.e., not sure if SEO is as important. I recently posted about SEO for Startups. Is/was SEO important for MakeItWork? Great stuff!

Southern California 170

Southern California Acquisition Cost Customer 170

Occam's Razor

SEPTEMBER 19, 2011

We have to have a robust Affiliate network. Maybe it is Affiliate and Paid Search. We'll measure Revenue, Profit (the money we make less cost of goods sold), Expense (cost of campaign), Net (bottom-line impact). A little army in your company runs the TV campaigns. A lone intern is your email campaign people cost.

.Net 119

.Net Campaign Analytics Channel 119

Occam's Razor

APRIL 25, 2011

That means I get to spend loads and loads of time across many industry verticals, see many many campaigns, translate many many foreign websites (thanks Google Chrome for auto-translate!) Why not keep sending emails / spending on AdWords / running affiliate programs / buying display only on MSN. We hate change. Super lame!

Marketing 126

Marketing Flash Analytics Web 126

Occam's Razor

JULY 22, 2013

If I'm doing SEO for keyword cluster xyz, what am I really solving for? Ditto for PPC, your affiliate links (all likely in the Do stage), and your email marketing programs. But it is horrible marketing to do a BUY FROM ME NOW campaign to See stage customers. Oh, and what is that small SEO effort at the very top?

Framework 163

Framework Marketing Metrics Audience 163

Occam's Razor

FEBRUARY 20, 2012

No touching Google Analytics. No going to web analytics conferences. The result will be an astonishingly high level of focus for your digital analytics work (even on day one) and hyper-relevant insights to the business. Disclosure: I'm not affiliated with nor do I know anyone at Credit Karma.]. No tweeting for help.

Web 138

Web Analytics Technical Review Affiliate 138

YoungUpstarts

AUGUST 25, 2020

Doing an Email Marketing campaign consists mainly of setting specific objectives (what I want to achieve with my emails), using newsletter design tools that optimize and facilitate the process, write well the messages that I want to transmit and measure the results of what I do. Affiliate Marketing. Content Marketing.

Marketing 179

Marketing Social Network Advertising United States 179

ConversionXL

FEBRUARY 5, 2020

If you’ve worked in web analytics for a while, you’ve suffered the pain of building graphs and tables in spreadsheets and then, once a “decent” dashboard has been set up, trying to automate it. Or, perhaps, you’ve relied on in-product Google Analytics reports, with all their limitations. Our eyes are how we intake most analytics data.

Analytics 117

Analytics Metrics Affiliate Aggregator 117

Occam's Razor

APRIL 5, 2010

Some Marketers / Analysts use Click-thru Rate (CTR) to measure success of their acquisition campaigns. A fraction of those Marketers / Directors will calculate Conversion Rates for those marketing campaigns. Nothing much to write home about, but certainly better than executing faith based initiatives. They deserve our love.

Analytics 135

Analytics Customer CPA Acquisition 135

leananalyticsbook.com

AUGUST 19, 2012

Lean Analytics Book. This is the typical transaction funnel that anyone who’s used web analytics is familiar with. Someone clicks on a banner, pay-per-click ad, or affiliate link. Because of this, some companies run campaigns to artificially inflate download numbers using mercenaries. Skip to navigation.

Metrics 58

Metrics Clickthrough Lean Analytics 58

Occam's Razor

MAY 18, 2010

One of my earliest blog posts extolled the glorious virtues of segmentation: Excellent Analytics Tip#2: Segment Absolutely Everything. Many paid web analytics clickstream analytics tools, even today (!), Web Analytics , the other wonderful free WA tool, had advanced segmentation from day one. Television campaigns.

Analytics 123

Analytics Web Acquisition Metrics 123

Occam's Razor

DECEMBER 12, 2011

I am going to attempt to significantly simply your life by recommending the critical few metrics you should use to analyze performance of your digital marketing campaigns and website. If you are doing SEO then you are likely paying for someone. For Search it is in your Google Analytics or Omniture Site Catalyst reports.

Metrics 151

Metrics Web Analytics CPA 151

Entrepreneurs-Journey.com by Yaro Starak

JUNE 19, 2010

You want to provide information on traffic, and that can be something as simple as Google Analytics. You’re very well aware that one of the statistics packages is Google Analytics. Who uses Google Analytics here? A lot of websites sell affiliate products and you want to show shots of the inside of the affiliate payment area.

Technical Review 76

Technical Review Software Review Prospectus Audience 76

Occam's Razor

JULY 31, 2006

Or maybe you are about to plunk down a million dollars on a new affiliate marketing strategy or maybe on SEO. In the click density (site overlay) report some web analytics tools show conversion rate for each link on the page. 4 : Conversion rate by top five referring url's. That is just a start. Like this post?

Analytics 115

Analytics Conversion PPC Metrics 115

Occam's Razor

AUGUST 6, 2007

It is almost instantly accessible in any web analytics tool. It is important to note that the first definition is the standard definition in tools like Google Analytics, WebTrends, Yahoo! Web Analytics, CoreMetrics etc etc etc. Are your email, affiliate, other marketing campaigns yielding low bounce rates?

Metrics 120

Metrics Analytics PPC Campaign 120

Software By Rob

FEBRUARY 10, 2009

With the goal of increasing the conversion rate I read piles of books on internet marketing , web analytics , and copywriting. No affiliation to either #19 maxwell on 02.27.09 honing PPC, SEO, a new design, a new cart, finding more dropshippers…and I finally hit on the big low price guarantee revelation I wrote about in my blog.

Design 51

Design Software Review Marketing Software Developers 51

ConversionXL

JANUARY 18, 2022

They know there are affiliate links. When people share your content with like-minded groups on social media, it helps build affiliation and keeps you top-of-mind. Use this to build your sub-brand framework that every digital marketing campaign must follow. They know there’s pay-to-play stuff. Maintain posting cadence.

Social Media 145

Social Media Audience Media Marketing 145

Duct Tape Marketing

AUGUST 13, 2015

How To Get More SEO Value Out of Your Existing Content written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. Click on the “Search Analytics” tab on your Dashboard, or go under “Search Analytics” at the left and choose “Search Analytics” there. Add more content.

SEO 28

SEO Clickthrough Affiliate Private Equity 28

Occam's Razor

FEBRUARY 9, 2015

Half-way through this post, you'll seriously wonder why you've spent so much time obsessing with Adobe/Google Analytics/Chartbeat or other web analytics tool. CIA also formed one of five foundational elements in my best-selling book Web Analytics 2.0. My first blog post on the topic of CIA was on 14th Aug 2006!

Metrics 60

Metrics Analytics Non-Compete Search 60

steveblank.com

JULY 8, 2011

Research, Web prototyping, Testing and Building Tools Lists of Tools from Others HBS Startup Tribe Tools List – from Tom Eisenmann at HBS PBworks startup tools List Startup Foundry tools list Small Business tools list Groups Lean Startup Circle – Google Group for startup advice Startup Weekend – Launch a Startup in 54 hours The Lean (..)

Software Review 110

Software Review Startup Silicon Valley Analytics 110

www.vccafe.com

MARCH 11, 2013

Google Analytics. Site Pulse – Live Web Traffic Monitor and Analytics. Campaign Monitor. SEO and Analytics Tutorials. Analytics review â?? mixpanel vs kissmetric vs google analytics review. Analytics blog â?? good analytics tutorials. SEO for Startups â?? Analytics Tools.

Software Review 53

Software Review Technical Review Startup 53