Occam's Razor

FEBRUARY 10, 2016

If you don't have goals, you are not doing digital analytics. We were brain storming about the next cluster of coolness for Analytics, the conversation quickly went to what Analysts need to look at on a daily, weekly and monthly basis. You are doing i am wasting earth's precious oxygenalytics. Let's back up.

Analytics 60

Analytics eCommerce Metrics Acquisition 60

Seeing Both Sides

FEBRUARY 25, 2016

By viewing product development and marketing as integrated functions, not silos, leading tech companies like Facebook and Pinterest are rethinking their approach to driving growth and achieving breakthrough results. Why don’t users come back to the application after the initial download? Why aren’t users responding to special offers?

Management 20

Management Analytics Technical Review Framework 20

Seeing Both Sides

FEBRUARY 25, 2016

By viewing product development and marketing as integrated functions, not silos, leading tech companies like Facebook and Pinterest are rethinking their approach to driving growth and achieving breakthrough results. Why don’t users come back to the application after the initial download? Why aren’t users responding to special offers?

Management 20

Management Analytics Technical Review Framework 20

Up and Running

FEBRUARY 18, 2021

It’s not enough that your business has product/market fit. In addition to trial users, you can leverage the remarketing strategy for webinar participants , ebook downloaders, and podcast subscribers, for example. Launched at the start of 2018, our affiliate program has been an integral part of our marketing strategy ever since.

Acquisition 127

Acquisition Cost Affiliate Customer 127

Occam's Razor

AUGUST 11, 2015

You can download them into your Google Analytics account via one click (along with some lovely Advanced Segments and a Dashboard). You can download a bunch more, that are not yet in the bundle above, by following the links at the end of this post. " Look, just grow the pie, just do better marketing.

Analytics 60

Analytics Customer Metrics eCommerce 60

Entrepreneurs-Journey.com by Yaro Starak

MARCH 3, 2014

Download MP3 | Transcript | iTunes | Soundcloud … Read the rest of this entry » The post Morgan Brown: How To Start A Blog About Home Loans As A Side Project, Turn It Into A $4,000/Month Income Stream, All While Still Working A Job appeared first on Entrepreneurs-Journey.com.

Affiliate 107

Affiliate RSS Analytics Restful 107

Occam's Razor

SEPTEMBER 29, 2009

One of the ultimate excuses for not measuring impact of Marketing campaigns is: "Oh, that's just a branding campaign." Paid Search or affiliates or email or display or YouTube or whatever channel you end up choosing. [ Bonus reading material: Multichannel Analytics: Tracking Offline Conversions.

Campaign 128

Campaign Analytics Metrics Search 128

ConversionXL

APRIL 29, 2013

BUT, if you go to your analytics right now and identify the pages with the highest bounce rates , and how people are coming to them, you’ll find ripe starting points for your autoresponders. Further commit subscriber by encouraging downloads of bonus ebooks, offering specialized trainings or webinars. Viral/ Emotional State.

Campaign 130

Campaign Email Framework Clickthrough 130

Occam's Razor

AUGUST 9, 2016

The outcome of book smart is rarely better for analytics practitioners then folks trying to learn how to fly an airplane from how-to books. This is all the way from Aug 2009: Web Analytics Career Advice: Play In The Real World! And, happily, it has almost all of the Google Analytics features implemented correctly.

Analytics 60

Analytics Metrics eCommerce PPC 60

Occam's Razor

JANUARY 20, 2010

I recently did a webinar for the Search Engine Strategies conference (I am doing the opening conference keynote at SES London and SES New York ) and my Market Motive co-faculty member Greg Jarboe sent me this KPI via email: "Your webcast was a big success. Log into the Advanced Segmentation tool in your web analytics tool.

Analytics 90

Analytics Search SEO Metrics 90

ConversionXL

MAY 27, 2022

Demand generation tactics address two of the biggest marketing challenges: raising brand awareness and generating leads. It uses marketing to raise brand awareness and get people excited about your products or services. Demand generation marketing isn’t one single strategy or activity. Some marketing tactics (e.g.,

Demand 115

Demand Affiliate Audience Leadership 115

Steve Blank

MARCH 22, 2016

Listen to the full interviews with Nigel and Vaughn and with Kerry by downloading them from SoundCloud here and here. And download any of the past shows here.). Nigel also teaches Data Analytics at General Assembly NYC. . You can download Uber for free, but as soon as you hail a cab, you’re paying. Vaughn Caldon.

Entrepreneur 120

Entrepreneur North America Cofounder Silicon Valley 120

Occam's Razor

JULY 22, 2013

For example AIDA is from the siloed lens of Marketing (and full disclosure, I humbly believe serves company's own selfish perspective). Most of the frameworks we have also don't optimally capture the complexity of digital marketing and measurement. We don't think about our marketing expansively enough.

Framework 163

Framework Marketing Metrics Audience 163

ConversionXL

OCTOBER 4, 2021

If you want to build a successful business, a strong email marketing strategy is one of the best ways to do it. Over a third of email marketers struggle with acquisition and close to a half say increasing engagement is their number one challenge. via B2B Marketing Alliance ]. However, it’s not without challenges.

Email 136

Email Customer Marketing Software Review 136

Occam's Razor

AUGUST 12, 2013

There are few things more complicated in analytics (all analytics, big data and huge data!) MCA-O2S covers the challenge of attributing the offline impact (revenue/brand value/butts in seats/phone calls/etc) driven by online marketing and advertising. than multi-channel attribution modeling. Do You Have an Attribution Problem?

Channel 161

Channel Analytics Campaign Conversion 161

Occam's Razor

JANUARY 28, 2013

Masterful design, branding and marketing. As a Digital Marketing Evangelist you can imagine how much that pains me. I'm still quite skeptical about these affiliates because I feel that they are just trying to pawn me off to ADT and collect their bounty. Every Brand Marketer has written down the brand persona.

Web 164

Web Design Marketing Security 164

Entrepreneurs-Journey.com by Yaro Starak

SEPTEMBER 2, 2010

My card game site made $500 to $1,000 a month on 500 to 1,000 visitors a day, although this was before Google Analytics, so the “real&# traffic numbers are likely less. Affiliate marketing. Go to a site like Clickbank and find a product you can write about and promote as an affiliate. Selling products and services.

Affiliate 110

Affiliate Las Vegas Audio Advertising 110

Occam's Razor

JULY 18, 2011

To not have it as an active part of your marketing portfolio is sub-optimal. The only requirement is that your mental model (and indeed, company culture) should be solidly rooted in permission marketing. Embrace permission marketing and email will be a surprising and loyal BFF. Every fiber of your being. How much do you stink?

Metrics 137

Metrics Campaign Email Marketing 137

Occam's Razor

FEBRUARY 20, 2012

My normal recommendation to address this supremely corrosive issue is to encourage each company to go through the process of creating a Digital Marketing and Measurement Model. No touching Google Analytics. No going to web analytics conferences. Disclosure: I'm not affiliated with nor do I know anyone at Credit Karma.].

Web 138

Web Analytics Technical Review Affiliate 138

ConversionXL

JUNE 25, 2021

The typical product lifecycle can be broken down into four stages: Introduction: Your product may still be in development and your marketing goals focus on generating awareness and motivating users to sign up and purchase. You’re adding new product features and looking to capture more market share from your competitors.

Product 96

Product Social Media Audience Software Review 96

ConversionXL

AUGUST 26, 2014

Maybe you haven’t sold your boss on CRO , or there’s bureaucracy, or your HiPPO doesn’t believe in using real analytics… Indeed, over half of the companies surveyed in the MECLabs benchmark admitted to having little to no guidelines for measuring performance through analytics. And yes, it happens all the time.

Framework 109

Framework Conversion Analytics eCommerce 109

Occam's Razor

JUNE 6, 2011

I got an email the other day with this simple question: "How do break into the world of web analytics?" There is a ton of excitement about web analytics. Therein you see one way to "break into" analytics, or anything really, you have to be good!]. Analytics or start pimping your resume left and right.

Analytics 125

Analytics Web Salary Non-Compete 125

Occam's Razor

MAY 27, 2015

It saddens me deeply that they are not being able to take full advantage of all the new product, marketing, customer relationship opportunities in front of them. I love the shift to intent-based targeting (I cannot stress how massively important to the future of advertising and marketing). Magnificent. Data is important.

Analytics 60

Analytics Marketing Mobile Audience 60

Occam's Razor

APRIL 5, 2010

Some Marketers / Analysts use Click-thru Rate (CTR) to measure success of their acquisition campaigns. A smaller percent of those Marketers / Web Analysts will move beyond clicks and measure Visits / Visitors and Bounce Rates to measure success. Did you pay enough to acquire customers from each marketing channel?

Analytics 135

Analytics Customer CPA Acquisition 135

The Startup Magazine

JULY 5, 2019

It isn’t an easy journey, especially in a competitive market. If you want to grow your online presence and turn your business into a massive online success, you need to put in the time and effort to apply the following e-commerce marketing tips to scale up. 1. Adopt a Multichannel Marketing Strategy.

Marketing 97

Marketing Social Media Affiliate Channel 97

leananalyticsbook.com

AUGUST 19, 2012

Lean Analytics Book. This is the typical transaction funnel that anyone who’s used web analytics is familiar with. Someone clicks on a banner, pay-per-click ad, or affiliate link. App marketing is also fraught with grey-market promotional tools. Viral coefficient (how well your users become your marketers.).

Metrics 58

Metrics Clickthrough Lean Analytics 58

ConversionXL

APRIL 22, 2015

Following global marketing trends, copying your competitors and implementing best case practices don’t work for this reason: websites are highly contextual. It’s not like you open up Google Analytics and the data will come telling you stuff. SaaS, ecommerce, lead gen, affiliate models. You have specific problems.

Analytics 48

Analytics Technical Review Conversion Framework 48

Entrepreneurs-Journey.com by Yaro Starak

JUNE 19, 2010

I’ll also include the MP3 download if you just want the audio without the video. Download the MP3 Audio only file [ 81 minutes | 56MB ]. Download the PDF Text Transcript [ 41 Pages | PDF ]. To get into the property market you have to get loans of hundreds of thousands of dollars. How I Made $180,000 Profit.

Technical Review 76

Technical Review Software Review Prospectus Audience 76

Occam's Razor

MAY 18, 2010

One of my earliest blog posts extolled the glorious virtues of segmentation: Excellent Analytics Tip#2: Segment Absolutely Everything. Many paid web analytics clickstream analytics tools, even today (!), Web Analytics , the other wonderful free WA tool, had advanced segmentation from day one. Coupon affiliates. "Social

Analytics 123

Analytics Web Acquisition Metrics 123

Occam's Razor

OCTOBER 22, 2008

The Google Analytics team announced the release of seven features today. The next stage in the metamorphosis of the popular web analytics tool. Along the way I'll share three different segments that you must have in your web analytics tool. The Google Analytics API. User Interface refresh. Custom Reports!

Analytics 105

Analytics Web Search Non-Compete 105

Up and Running

MAY 23, 2016

A description of your target market or the different market segments you’re targeting. If you don’t know how to define your target market, read Tim Berry’s article on how to do it, or read this article that explains what target marketing is and how to use it to your advantage. How to Do Market Research.

Software Review 74

Software Review Software Delaware Forecast 74

Entrepreneurs-Journey.com by Yaro Starak

OCTOBER 10, 2010

Get your bonus copy of my book "How To Start An Internet Business & Make Your First $1,000 Online" Download Here. Tags: Online Marketing & Internet Business Guides business efficiency getting things done productivity tips.

PHP 101

PHP Internet Product Email 101

Software By Rob

JANUARY 12, 2011

And if you pressure them with heavy-handed marketing, you’ll give them an inexplicable feeling of pressure and discomfort. The ineffective marketer asks you to buy too soon. It’s as simple as setting a purchase goal in Google Analytics. And collecting emails resulted in the following: #Downloads: down by 33.6%.

Software Review 60

Software Review RSS Affiliate Email 60

Occam's Razor

OCTOBER 10, 2011

and Marketing-minded people who are using lousy measures of success ("I got 158,632 Fans! So to make our marketing more efficient we shout more loudly, more frequently! That's Marketing money just can't buy. Marketing, relationships and a reach that money, honestly, can't buy. And it is a lot of work.

Social Media 165

Social Media Metrics Conversion Media 165

Duct Tape Marketing

AUGUST 26, 2016

5 Ways to Organize Email Marketing to Achieve Higher ROI written by Guest Post read more at Duct Tape Marketing. I like to say that email marketing is like a headed cabbage. Before you know it, you can get overwhelmed with ESP features, analytical metrics, and dozens of option forms. SEGMENTATION / TAGGING. Email topic.

Email 28

Email Marketing Campaign Lead Generation 28

Occam's Razor

JULY 26, 2010

The data is easily available in the web analytics tool so why not. But for most other types of businesses the final success does not exist in web analytics tool. This rule actually comes from my second book, Web Analytics 2.0. One key way of doing this is providing forms and information as downloads. And that is fine.

Web 96

Web Metrics Analytics eCommerce 96

Occam's Razor

SEPTEMBER 16, 2008

The term KPI is one that I hear far more than any other in this nascent field we call Web Analytics. Download Software. Most web analytics is single session focused (Visits, Average Time on Site, whatever else you can think of). Most Marketers treat Visitors (you and me) on their site like one night stands. " and.

Metrics 123

Metrics Web Non-Compete Analytics 123