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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

Everything they do is scrutinized by its potential impact on scalable growth… An effective growth hacker also needs to be disciplined to follow a growth hacking process of prioritizing ideas (their own and others in the company), testing the ideas, and being analytical enough to know which tested growth drivers to keep and which ones to cut.

Retention 113
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7 Social Media Tactics Your 2013 Budget Needs to Succeed

www.clickz.com

Media Planning Media Buying Publishing Display Advertising Video Mobile. Social Media Community Management Social Commerce Social Integration Social Media Smarts. Webinars Conferences & Expos. › Analytics › Actionable Analysis. Think beyond Facebook for social media. Live Events.

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How Universities Can Help Students and Alumni Work in the Tech Industry

David Teten

For instance, Columbia has launched a variety of explicitly interdisciplinary centers in recent years, including the Zuckerman Mind Brain Behavior Institute , Columbia Data Science Institute ; the Brown Institute for Media Innovation ; or cross-school courses such as Columbia Business and Engineering’s Research to Revenue course.

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30+ Killer New Content Ideas in 30 Minutes (and How to Prioritize Them)

ConversionXL

If, instead, you’re focused on increasing total leads, marketing qualified leads (MQLs), or sales qualified leads (SQLs) , your efforts should support the Evaluation stage, with content types such as: Gated case studies; Gated whitepapers; Gated lead magnets; Content upgrades; Webinars; Explainer videos.

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Demand Generation: 7 Tactics to Fuel Your Funnel

ConversionXL

Sprout Social research shows that when a CEO has an active presence on social media, 70% of consumers feel more connected to that brand. Team members also represent the brand on social media while simultaneously building their own personal brands. Run Webinars to nurture interested prospects.

Demand 115
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VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

In liquid markets, most of the calories expended on technology and analytics are focused on trade selection, or “ origination ”. I walk through below how progressive investors are using technology and analytics throughout all of their operations. Point Nine Capital uses Mention for media monitoring. 1) Manage the firm .

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Making the Most of Your Drip Email Campaign: Content, Length & Frequency

ConversionXL

Everything I’ve found indicates that these heavy pitch oriented autoresponders lead to higher spam complaints, unsubscribes, and negative brand mentions through social media. If you’re interested you should watch the full webinar here. Truth is, without looking at the data, you can’t.

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