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Cannabis Marketing Without Paid Ads: How to Do it Right

Up and Running

unpaid) channels can be a goldmine for cannabusinesses today— if you know how to do it correctly. This article will discuss how to conquer the following unpaid channels to enjoy serious returns and long-term profitability from your cannabis advertising efforts: Search Engine Optimization (SEO). Affiliate Marketing.

SMS 101
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[Review] The Social Customer

YoungUpstarts

Unlike traditional CRM, Social CRM (or SCRM) is about how companies reach out to customers at the times and channels where the customer feels most at ease. Avoid confusing Social CRM with its disparate components like database marketing, IT systems, loyalty programmes, social media platforms, or marketing and PR alone.

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[Review] The Social Customer

YoungUpstarts

It covers community management, listening on social channels, mining of one’s customer database, establishment of a social CRM team, and the invoking of either macro responses (automated activities like birthday coupons) or micro responses (manual interventions like organising a press briefing).

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When The Mobile Evolution Turns To Revolution

YoungUpstarts

For example, independent bands are becoming more and more adept at building their databases. Where online platforms once reigned supreme for business-to-consumer communication, businesses are quickly learning that mobile is the new and more prominent channel through which to make a connection with consumers.

Mobile 160
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How to Build a Boss Brand [Part I]

Up and Running

We took an integrated approach, combining storytelling, video, and social media across multiple channels. Search the Secretary of State, trademark database , or National Registry to make sure no one else is using the one you choose. Are you on all the social channels? Focus on what you get done day by day that drives revenue.

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25 Marketing Strategies For A Good Marketing Mix

YoungUpstarts

If this communication channel is misused and the emails are sent to massive databases that do not belong to the brand, it can be invasive for the user and would fall within the Interruption Marketing. Affiliate Marketing. To begin with, it has two main protagonists: the advertiser and the affiliate. Content Marketing.

Marketing 179
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Introduction to Growth Hacking for Startups

VC Cafe

On top of this, they layer the discipline of direct marketing, with its emphasis on quantitative measurement, scenario modeling via spreadsheets, and a lot of database queries. In a nutshell: Acquisition - Get people to hear about your product from press, blogs and social channels.

API 167