Startup Professionals Musings

AUGUST 1, 2014

As small companies, neither startup could afford to extend their product alone, but through creative leadership, we were able to negotiate a win-win strategic partnership for a joint product. Similar companies, even though competitors, usually face economies of scale and overlapping distribution channels.

Non-disclosure Agreement 257

Non-disclosure Agreement Intellectual Property Startup Non-Compete 257

ConversionXL

MAY 19, 2020

Or maybe it’s your keyword well that’s reaching its limits, leaving you with plenty of ideas, but no clear path forward about how to prioritize them or the distribution channels for which they’re best suited. Maybe you’ve been producing content on the same subject for so long that your idea well has run dry.

Differentiation 129

Differentiation Sales Email Metrics 129

Seeing Both Sides

FEBRUARY 25, 2016

Growth Managers also need to be fluent in the full spectrum of acquisition channels at their disposal. James Currier, founder of Ooga Labs, identifies three general types of acquisition channels: Owned Media: Email, Facebook, Craigslist, Twitter, Pinterest, Apps. Paid: Ads (Mobile, Web, Video, TV, Radio, SEM, Affiliate), Sponsorships.

Management 20

Management Analytics Technical Review Framework 20

Seeing Both Sides

FEBRUARY 25, 2016

Growth Managers also need to be fluent in the full spectrum of acquisition channels at their disposal. James Currier, founder of Ooga Labs, identifies three general types of acquisition channels: Owned Media: Email, Facebook, Craigslist, Twitter, Pinterest, Apps. Paid: Ads (Mobile, Web, Video, TV, Radio, SEM, Affiliate), Sponsorships.

Management 20

Management Analytics Technical Review Framework 20

ConversionXL

APRIL 7, 2020

Podcasting as a marketing channel. I’m a strong believer in not jumping into a technology, channel, or media format just because everyone else is doing it. Podcasting, by design, is ideal for generating awareness and building thought-leadership in your industry. Podcasts’ popularity means opportunity—and competition.

Syndicate 85

Syndicate Syndication Hosting Audio 85

Occam's Razor

NOVEMBER 13, 2009

It deals with two of the hardest practical challenges we face in the field of measurement: multi-touch campaign attribution analysis and multi channel analytics. If you use a link please consider using: [link] That link has an affiliate code, all proceeds of which go to the above mentioned charities. Review the book.

Analytics 71

Analytics Web Technical Review Metrics 71

Entrepreneurs-Journey.com by Yaro Starak

FEBRUARY 11, 2016

Tapping into the experience he already had from his personal finance blog, Harry was able to rapidly grow his new blog and today enjoys a leadership position in the industry and earns a full time income.

RSS 40

RSS Social Media Affiliate Finance 40

Occam's Razor

JULY 22, 2013

Identify gaps in our content/engagement/channel strategy on the web, 2. Ditto for PPC, your affiliate links (all likely in the Do stage), and your email marketing programs. Why is it that your Affiliate program is targeted only to the bottom of the Do stage? Oh, that makes sense. Don't we already book, tweet, plus a lot?

Framework 163

Framework Marketing Metrics Audience 163

Occam's Razor

OCTOBER 10, 2011

Most of us have no idea how to participate optimally in this unique channel – we are doing TV on Twitter (breaks my heart). I want to propose a framework you can use to measure success using metrics that matter for one simple reason: They actually measure if you are participating in the channel in an optimal fashion. Google Plus.

Social Media 165

Social Media Metrics Conversion Media 165

Occam's Razor

MARCH 23, 2010

In fact smarter than you would be through any other channel on the planet! If someone tell's me that vanity url's are a great way to start measuring multi channel impact then I can just try it for 500 times less effort than it would take me to find a case study. Metrics like: Multi channel value index.

Analytics 118

Analytics Web Metrics Channel 118

Occam's Razor

JANUARY 20, 2010

You have many many white papers, though leadership papers, webinars, Big B2B Association publications where you contributed and more locked up in pdf or, much worse, behind a forced "give me your login" / "create a account" page. Why not start a YouTube channel with a series of how-to videos?

Analytics 90

Analytics Search SEO Metrics 90

Startup Lessons Learned

MAY 29, 2020

It's been an incredibly useful resource for me and the projects that I've been affiliated with. You will get an email, you will get a Discord channel, and then it's up to you to be able to create, to take these volunteers and integrate them into your own project and give them guidance on how to help you. Feel free to correct me.

Romania 60

Romania Silicon Valley Matching Cofounder 60

Occam's Razor

JANUARY 9, 2012

The problem is Marketing and lack of imagination in using the web/digital channels. We live in a hyper fragmented world with, quite literally, hundreds of TV channels, thousands of social connections and millions of websites. But the concept applies across all channels. Especially in the 30% area referenced above. I walk a lot.

Marketing 140

Marketing Analytics Web Channel 140

Up and Running

JANUARY 20, 2015

However, there are plenty of books on leadership, so it will be interesting to see if this one truly offers a noteworthy path. Rather than adding de-stressing activities to my to do list, I’d like to learn more about channeling that stress into positive results in the moment. By Aimee Bernstein.

Widget 60

Widget Agile Small Business United States 60

ConversionXL

DECEMBER 3, 2018

It’s sometimes called thought leadership content. Instead, they were shared in company Slack channels, emailed between VPs and investors, and featured in industry newsletters. Most niche industries have some form of representation on these channels, like: This subreddit for commercial audio-visual engineers.

B2B 133

B2B Marketing SEO Search 133

Hearpreneur

AUGUST 24, 2018

He’s an executive leadership coach but his blogs posts are right on for anyone who wants to or need to lead themselves, a team, or a business. Pat Flynn mostly writes about affiliate marketing and blogging. Thanks to Andrew Thornton, Allegory Gallery ! link to Favorite Blog; SmallBizDaily.com. #2- 2- Justin Patton.

Entrepreneur 52

Entrepreneur Social Media Affiliate Jordan 52

Occam's Razor

FEBRUARY 9, 2015

Both at improving your digital engagement and acquisition effectiveness, and at weaning your leadership away from the shiny hollow demo/psycho obsession. You can get the overall traffic numbers… Which gives you a sense for how strategically you are treating this channel, and how your competitors are doing it. Recommend changes.

Metrics 60

Metrics Analytics Non-Compete Search 60

Both Sides of the Table

JANUARY 13, 2016

It turns out that once you attract an audience to your channel and your brand becomes known for producing a genre of content you have an unfair advantage in acquiring customers for other shows who naturally migrate from one show to the next. And you can now negotiate for fees for cable and satellite operators to carry your channels.

Vertical 150

Vertical Video South America Los Angeles 150