Startup Lessons Learned

SEPTEMBER 22, 2008

Master of 500 Hats: Startup Metrics for Pirates (SeedCamp 2008, London) This presentation should be required reading for anyone creating a startup with an online service component. He also has a discussion of how your choice of business model determines which of these metric areas you want to focus on. Choose one.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

Austin Startup

AUGUST 10, 2017

Before graduating, I decided to forgo the finance path and instead dove into engineering and later sales and product management roles at VersaSuite (health IT) in Austin. We invest in protocols that meet our quantitative and qualitative metrics. PPPS, we’re also hiring a blockchain engineer. We were infatuated with tech.

Technical Review 48

Technical Review Cofounder Technical Cofounder Austin 48

This is going to be BIG.

FEBRUARY 26, 2010

Our team includes 12 top-notch engineers from NVidia, Microsoft, Stanford, Berkeley and Cornell. On top of that throw in a bunch of web servers and SQL databases, cross-platform 3D graphics code and a highly scalable physics engine and you get the idea. We are also one of the stickiest sites on the internet.

San Francisco 92

San Francisco CTO Hire Developer EC2 92

Up and Running

DECEMBER 6, 2021

When you neglect your website, you not only run the risk of driving away potential customers who might think your business is no longer open or poorly operated, but you also hurt your SEO , which means you’ll drive less traffic from search engines over time. Make sure your website is mobile-friendly. Handle any redirect issues.

Small Business 153

Small Business Marketing Software Review Technical Review 153

Occam's Razor

MARCH 26, 2008

Social Media Metrics / Blog Success: Social media sites are tricky because many traditional analytics tools and mindset fail at identify first what to measure and then at data capture. For blogs I have made an attempt at creating metrics to measure holistic success. Thanks to my good friend Joost for the Blog Metrics plugin !).

Analytics 121

Analytics Conversion RSS Metrics 121

Occam's Razor

NOVEMBER 13, 2009

Chapter 3 The Awesome World of Clickstream Analysis: Metrics. The second half shows exactly how to pick the best metrics for your org and, my absolute favorite (Page 64), how to diagnose the root cause of a metrics performance. No metrics, data pukes, guidance on creating every more reports. A good thing. Review the book.

Analytics 71

Analytics Web Technical Review Metrics 71

crowdSPRING Blog

MAY 1, 2013

We’ll look at relevant metrics to help you assess whether a specific marketing channel could work for you, and also highlight additional resources to help you get a better understanding of that channel. Search Engine Marketing. Search engine marketing focuses on promotion through search engines (Google, Bing).

Small Business 107

Small Business Marketing Affiliate PPC 107

Occam's Razor

SEPTEMBER 20, 2010

So if Direct traffic is so important and often the metrics show very positive results then why don't we all obsess about it a lot more? Visit 2: Came from Affiliate Campaign click. Affiliate Campaign: Visits: 2 See how that works? Excellent Analytics Tip: The Adorable Site Abandonment Rate Metric.

Analytics 122

Analytics Software Review Campaign Flash 122

Occam's Razor

JANUARY 20, 2010

I recently did a webinar for the Search Engine Strategies conference (I am doing the opening conference keynote at SES London and SES New York ) and my Market Motive co-faculty member Greg Jarboe sent me this KPI via email: "Your webcast was a big success. How do you measure success of a online webinar? Back to our story.

Analytics 90

Analytics Search SEO Metrics 90

Occam's Razor

JULY 12, 2010

Please click on the above image for a higher resolution version , including all the other metrics.]. Search engines are complicated little beings. I love the data you saw in the very first screenshot, and I absolutely love this… [Please click on the above image for a higher resolution version , including all the other metrics.].

Analytics 96

Analytics Viral Web Mobile 96

This is going to be BIG.

MAY 28, 2010

What’s an affiliate network? Maybe you’re a newly hired entry-level marketer who wants to learn the soup to nuts of everything you need to master to one day become the top VP of Marketing or CMO of a huge venture backed startup. How do you run a keyword campaign? How do I improve my conversion funnels? Should I be buying e-mail lists?

Marketing 106

Marketing Affiliate Venture Capital Cofounder 106

www.clickz.com

JANUARY 7, 2013

Search Engine Watch. Ad Industry Metrics. Affiliate Marketing: What Marketers Need to Know From 4 Experts. ); //. Marketing News & Expert Advice. ClickZ Awards. ClickZ.asia. ClickZ Academy. SES Events. Topics Stats & Tools Training & Education Jobs White Papers. Subscribe to Newsletters. Touch Edition. Live Events.

Social Media 86

Social Media Media B2C New York 86

Up and Running

JULY 26, 2016

These may range from joining an affiliate marketing platform to trying new Google AdWords keywords. This is when metrics come into play. See Also: The Top 10 Tools for Tracking Your Web Metrics. See Also: The 7 Key Metrics Every Business Owner Should Monitor. In the end, your metrics will give you the answer.

Revenue 60

Revenue Acquisition Channel Campaign 60

Seeing Both Sides

FEBRUARY 25, 2016

They work cross-functionally with engineering, design, analytics, product management, operations, and marketing to design and execute growth initiatives. This task is accomplished through the selection of key performance indicators, and the development of reports on these metrics for consumption across the organization.

Management 20

Management Analytics Technical Review Framework 20

Seeing Both Sides

FEBRUARY 25, 2016

They work cross-functionally with engineering, design, analytics, product management, operations, and marketing to design and execute growth initiatives. This task is accomplished through the selection of key performance indicators, and the development of reports on these metrics for consumption across the organization.

Management 20

Management Analytics Technical Review Framework 20

Up and Running

DECEMBER 6, 2019

Is there content online related to that name that you wouldn’t want your potential customers to accidentally affiliate or associate with your brand? In order to maximize your search engine exposure, it’s key to develop a site that is well optimized to show up when people look for you online. . Performance analytics.

Small Business 104

Small Business Naming Audience Search 104

Occam's Razor

JANUARY 6, 2010

No longer can tools or "analysts" just puke 15 metrics on a report and hope to survive. Here is a post with seven different strategies: Brand Measurement: Analytics & Metrics for Branding Campaigns. Got a creative use of statistics in your web metrics practice? Find the biggest abandonment page. I mean count them.

Analytics 99

Analytics Web Campaign PPC 99

Occam's Razor

AUGUST 28, 2006

How many metrics can you call adorable? Site abandonment rate is an adorable metric, to me : ), for these reasons: Money, money, money baby. IMHO there isn't a metric out there that can tell you a lot so quickly and any improvement you make to it will directly and immediately impact the bottom-line. My hypothesis is that.

Metrics 98

Metrics Analytics SEM Campaign 98

Occam's Razor

JANUARY 7, 2007

I am not affiliated in any way this this company and do not benefit in any way from recommending them. Source attributes : where do people come from (websites, campaigns, search engines etc etc). Remember this is not just a problem for web analytics but also for search engine Robots / Spiders. It runs between $95 – $795.

Technical Review 93

Technical Review Analytics Web Software Review 93

Steve Blank

MAY 3, 2011

Their initial customer segment were upwardly mobile professionals with $2-10K discretionary purchases/year (excluding travel,) and their revenue model was affiliate program fees. This week they broadened the discussion with interviews with the city planner in Mariposa, Texas and the city engineer from Rapid City, South Dakota.

South Dakota 232

South Dakota Business Model Lean United States 232

ConversionXL

APRIL 14, 2021

While there are many ranking factors that search engines use, algorithms naturally take note of how often certain words and phrases appear across the web, and because the algorithms are advanced, they also count how many times this term appears in all of the search results in comparison with other terms. Enhanced keywords research.

SEO 140

SEO Marketing Algorithm Search 140

leananalyticsbook.com

AUGUST 19, 2012

The One Metric That Matters. One of the things Ben and I have been discussing a lot is the concept of the One Metric That Matters (OMTM) and how to focus on it. That doesn’t mean there’s only one metric you care about from the day you wake up with an idea to the day you sell your company. Lean Analytics Book.

Metrics 58

Metrics Clickthrough Lean Analytics 58

A Smart Bear: Startups and Marketing for Geeks

OCTOBER 17, 2011

As a preamble to the metrics, it’s useful to know what you’re measuring and why it’s vital. I put in these particular elements because I did a study of the reasons people cancel at WP Engine , and these are the main reasons for cancellation. Why cancellation rate is so important.

Business Model 245

Business Model Metrics Engineer Technical Review 245

Occam's Razor

JULY 22, 2013

Then there is Agile for engineering. My solution to these problems was to create a simple framework we can use to put our customers first, evaluate our marketing programs, and right-align our view of success (metrics). Ditto for PPC, your affiliate links (all likely in the Do stage), and your email marketing programs.

Framework 163

Framework Marketing Metrics Audience 163

Duct Tape Marketing

MARCH 25, 2016

Search Engine Marketing. Search Engine Optimization. Engineering as Marketing (e.g. Affiliate Programs. The two metrics you need to determine a channel’s success. The three goals we’ve discussed can be measured by two simple metrics: Customer Lifetime Value (CLV); and. Those 19 channels are: Targeting Blogs.

Channel 28

Channel Viral Marketing Acquisition 28

Occam's Razor

APRIL 25, 2011

Why not keep sending emails / spending on AdWords / running affiliate programs / buying display only on MSN. Sophisticated Search Engine Optimization is mandatory in our world of Bing / Yandex / Baidu / Google. Making lame metrics the measures of success: Impressions, Click-throughs, Page Views. We hate change. Super lame!

Marketing 126

Marketing Flash Analytics Web 126

Occam's Razor

DECEMBER 21, 2009

Affiliates. A best practice is to pull atleast some input metrics (Visits) with some attribute metrics (% New Visits), have something that denotes customer behavior (bounce rate) and it is criminal not to have atleast a couple outcome metrics (goal conversion rate, per visit goal value). Products sold. Pages viewed.

Analytics 94

Analytics Metrics Web Cloud 94

Occam's Razor

AUGUST 9, 2016

Along the way I'll share some of my favourite metrics and analytics best practices that should accelerate your path to becoming a true Analysis Ninja. At this point you'll be a little confused about some metric or the other. Go, read one of the best pages in the Analytics help center: Understanding Dimensions and Metrics.

Analytics 60

Analytics Metrics eCommerce PPC 60

ConversionXL

DECEMBER 6, 2016

It shows the increase in frequency over time of genotype A, which has a 1% greater relative fitness than the genotype B: It’s important to note that the genes that make up the algorithms, and the fitness metric are created by the practitioner. CCL sells, unsurprisingly, classic cars but also runs an affiliate program with eBay.

Algorithm 48

Algorithm Artificial Inteligence Affiliate Naming 48

Up and Running

MAY 23, 2016

There are many ways to market a SaaS product—from paid advertising and affiliate partnerships, through active outreach to media outlets, and content marketing. A good online campaign should include paid search engine advertising, social media advertising, email marketing, and a PR campaign.”. Step 8: Track your metrics.

Software Review 74

Software Review Software Delaware Forecast 74

Occam's Razor

JANUARY 21, 2009

Or Affiliate programs? If you buy into measuring Visitor Behavior then another fantastic metric to measure your campaign "conversions" is Visitor Loyalty. If you are a non-profit like NTEN (the "craigslist of non-profits") then use Visitor Loyalty metrics to measure success of your AdWords campaigns.

Analytics 75

Analytics Conversion Campaign Metrics 75

Occam's Razor

AUGUST 12, 2013

So, the campaign could be Social, Organic Search, Email, Display, Affiliate, Referring Site … anything really. For multi-channel attribution modeling to work, all your marketing campaigns (Search, Social, Email, Display, Affiliate, others) must be 100% tagged with campaign tracking parameters. Tag your Bing campaigns.

Channel 161

Channel Analytics Campaign Conversion 161

David Teten

DECEMBER 3, 2019

Lean Case provides standard business models & metrics, so you can apply a standard approach to business planning, modeling, and profitability tracking. The simplest way to track a company’s performance: have them give you access to their internal metrics dashboard. I used Ipreo heavily at one of my prior VC funds.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Occam's Razor

JUNE 6, 2007

Bonus: Interactive CD: Contains six podcasts, one video, two web analytics metrics definitions documents and five insightful powerpoint presentations. The book contains a cd with six podcasts, one video, two web analytics metrics definitions documents and five insightful powerpoint presentations. [If Bonus: Interactive CD.

Analytics 60

Analytics Web Affiliate Metrics 60

Occam's Razor

FEBRUARY 20, 2012

Disclosure: I'm not affiliated with nor do I know anyone at Credit Karma.]. Affiliate links (Take Offer, Compare Rates) that link to other sites from which Credit Karma makes commissions. While at Compete I can also dig into a whole bunch of metrics like Visits, PageViews, udience segmentation, and so much more. Sign up today!

Web 138

Web Analytics Technical Review Affiliate 138

Occam's Razor

SEPTEMBER 16, 2008

Explain why, hopefully you'll have rules you can apply and check if your Web Metrics are indeed KPI's! Update] Here are two recent posts that dive deeper into the topic of Key Performance Indicators and provide latest thinking (as well as real world examples): ~ Best Web Metrics / KPIs for a Small, Medium or Large Sized Business.

Metrics 123

Metrics Web Non-Compete Analytics 123

VC Cafe

SEPTEMBER 5, 2012

1) It all starts from the Growth Hacking Funnel - in the early stages, startups should not just focus on top/bottom line metric like unique users and revenue. accessible to search engines, sitemap.xml), fresh (i.e. KISS Metrics – How to Run A/B Tests that Get REAL Results. First Steps in Growth Hacking for Startups.

API 167

API Viral Startup Retention 167