ConversionXL

AUGUST 10, 2016

.” Yet, we continue to see businesses pushing leads through doors, pushing customers through funnels… just hoping that they’ll create a high quality, engaged audience by accident. A high quality, engaged audience is anything but accidental. day 1 retention). Unfortunately, it doesn’t work that way.

NPV 48

NPV Metrics Retention San Francisco 48

Women Entrepreneurs Can

AUGUST 30, 2020

Improving Employee Engagement and Retention. When it comes to improving employee engagement and retention, AI offers great potential. Some artificial intelligence systems can determine what’s driving customer behavior by aggregating and analyzing all the various touch-points a customer has with a brand. About the Author.

Artificial Inteligence 59

Artificial Inteligence Technical Review Retention Aggregator 59

Startup Lessons Learned

AUGUST 24, 2009

There is no reason why all written content that is produced today for those purposes couldn’t be split-tested – at least to a segment of its audience. We have to look at fundamental business questions right from the start: what is the right audience? What is the right revenue model?

San Francisco 113

San Francisco Lean Technical Review Distribution 113

Startup Lessons Learned

APRIL 14, 2009

In other words, they have learned to grow renewable audiences. First of all, it means that most aggregate measures of success, like total revenue, are not very useful. Products can find sources of validation with impressive stats along a number of dimensions, such as high engagement, viral coefficient, or long-term retention.

Customer 167

Customer San Francisco Lean Hockey Stick 167

Both Sides of the Table

JANUARY 17, 2011

The key is channeling what you learn when you drive onto paper for retention purposes so you have to write it down soon afterward. I think about how the audience might react and whether if I were in the audience I would be intrigued. I spoke at the NextGen conference last week to a large audience.

Technical Review 356

Technical Review Framework Audience Media 356

ConversionXL

JULY 21, 2022

How did Outreach grow in just a few years to 50,000 monthly active users , $10 million in new bookings, and net revenue retention (NRR) of more than 140%? Marketing will need to focus on lead generation (new MQLs), and customer success will need to drive retention and feature adoption. Manny Medina, Outreach CEO [via Latka].

Metrics 120

Metrics Acquisition Revenue .Net 120

ConversionXL

JUNE 24, 2014

77% of Users Believe Social Login Is A Good Registration Solution… … and should be offered by any website, according to the same aggregated research published by WebHostingBuzz. Social sharing means you can access a wider audience because users love sharing content online. Go where you audience is.”

Social Network 130

Social Network Viral Social Media B2C 130

ConversionXL

SEPTEMBER 2, 2019

77% of users believe social login is a good registration solution… …and should be offered by any website, according to the aggregated research published by WebHostingBuzz. You still need to provide the products and services your target audience wants. You can segment your audience by interests and commercial intent.

Social Network 73

Social Network Viral Social Media B2C 73

www.kalzumeus.com

AUGUST 13, 2012

Statistically speaking, you’re probably reading it either through a feedreader or on an aggregator like Hacker News. Email Keeps Your Audience Warmed Up. Consider this blog post (we’ll walk it back to email in a second). How are you reading it right now? I personally think that one is poorly sourced industry lore.

Email 54

Email Software Review Software Campaign 54

Startup Lessons Learned

DECEMBER 14, 2009

In an ecosystem, each participant acts according to its own imperatives, but these selfish actions have an aggregate effect. A minimum viable product in this category must answer the question: does my media content or channel command the attention of a valuable audience? A successful startup strives for this latter case.

Customer 156

Customer San Francisco Viral Lean 156

Duct Tape Marketing

DECEMBER 23, 2019

But beyond that, the format appeals to the needs and sensibilities of a modern audience. Customer experience and retention is the golden opportunity for every single business. But beyond that, the format appeals to the needs and sensibilities of a modern audience. So podcasting is a great way to build relationships.

Small Business 70

Small Business Marketing Audio Technical Review 70

Occam's Razor

MAY 2, 2017

Remember: All data in aggregate is crap, segment or suck. There are multiple points of value from the Trailheads program (lower support costs, higher retention, faster time to value for clients etc.) hence that’s the micro-outcome I felt would be of most value from the massive number of them that exist on Salesforce.com.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

ConversionXL

MARCH 16, 2016

But that’s just aggregate information, not totally useful because it’s not your specific industry. Net Promoter Score has been shown to correlate with customer loyalty, retention and growth – but not always. Seeing an improvement in your aggregate NPS is nice, but the real value comes in the feedback from follow up questions.

.Net 48

.Net Metrics Retention Aggregator 48

Both Sides of the Table

MARCH 27, 2011

If you care about accessing customers, reaching an audience, communicating your vision, influencing people in your industry, marketing your services or just plain engaging in a dialog with others in your industry a blog is a great way to achieve this. I never really expected a big audience or ever thought about it. Absofuckinglutely.

Startup 373

Startup eCommerce Audience Community 373

abovethecrowd.com

OCTOBER 1, 2013

Unfortunately, conversion improvements typically are the aggregate gain of 100 tiny improvements, not one silver bullet. With a large customer base, you are able to leverage any improvement against a much broader audience. Furthermore, the larger your company, the more you should increase your focus on conversion.

Metrics 93

Metrics Conversion Internet Acquisition 93

ConversionXL

JANUARY 14, 2016

So we’ve established that focus is shifting from installs to retention , engagement, and lifetime value. If retention, engagement, and lifetime value are goals, determining which in-app events to measure is the means. Let’s explore. Stage 1: Which In-App Events Correlate With Your Goals?

Mobile 48

Mobile Conversion Retention Campaign 48

ConversionXL

OCTOBER 4, 2018

RapidMiner has rolled out a SaaS beta that, with a bit of manual adjustment, translates an Excel sheet full of, say, employment data to a prediction of employee retention: A dataset in Excel—a starting point in which most marketers are already comfortable. RapidMiner parses the Excel file prior to crunching the numbers.

Analytics 131

Analytics Algorithm Artificial Inteligence Campaign 131

ConversionXL

JUNE 19, 2018

Aggregate data is crap as it hides the gold inside the segments. Engagement & Retention. When narrative is coupled with data, it helps to explain to your audience what’s happening in the data and why a particular insight is important. Analyse your audience member’s frame of mind to help them better “hear” you.

Technical Review 103

Technical Review Agile Analytics Conversion 103