Steve Blank

MAY 29, 2011

The solution I’m exploring is a just in time learning methodology that accelerates founders’ learning curve by aggregating relevant content, peers and mentors.&#. Founders that learn are more successful : Startups that have helpful mentors, track metrics effectively, and learn from startup thought leaders raise 7x more money and have 3.5x

Technical Cofounder 333

Technical Cofounder Early Stage Startup Silicon Valley 333

ConversionXL

SEPTEMBER 15, 2020

Every View in Google Analytics has its own Goals and Filters, which are what make customization possible. Before you can dive into them fully, it’s important to understand the difference between hit-level metrics and session-level metrics. You could also use conditional segments to identify potential customers.

Analytics 70

Analytics eCommerce Software Review Technical Review 70

SVPG

FEBRUARY 23, 2014

Note: For the purposes of this article, consider the terms: “analytics,” “data,” “KPI" (Key Performance Indicator), and “metrics" to be synonymous. Understand User and Customer Behavior. The data we aggregate (from all sources) can be a gold mine. I attribute this change to several factors.

Analytics 87

Analytics Technical Review Aggregator B2B 87

David Teten

SEPTEMBER 23, 2017

An investor had few hard metrics other than the actual financials, and little technology to make the process scaleable. Over the past few decades, better metrics became available, and investors could take a more analytical, data-driven approach. Many tools designed for B2B marketing in general are also relevant to investors.

Private Equity 60

Private Equity Venture Capital Equity Technical Review 60

David Teten

DECEMBER 3, 2019

Many tools designed for B2B marketing in general are also relevant to investors. This provides us more time to develop meaningful relationships with prospects and customers. I previously posted a detailed presentation with sales technology tools useful for B2B sales. 3) Raise capital. 6) Due diligence.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Occam's Razor

APRIL 21, 2014

I believe these two posts with a collection of some of my favorite metrics will inspire you: 1. Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies 2. Best Web Metrics / KPIs for a Small, Medium or Large Sized Business. They are actively losing money and actively creating upset customers. strategies).

Analytics 131

Analytics Marketing Campaign Metrics 131

Occam's Razor

JULY 1, 2013

Would you believe me if I said that even leveraging cool features like custom reporting and smart advanced segments might be insufficient in some cases? This is a very simple analysis of the tussle between what you are providing vs. what the customers actually want. And what do happier customers deliver? I understand.

Search 135

Search Analytics PPC Green 135

Occam's Razor

MARCH 23, 2010

Because every tool uses its own sweet metrics definitions, cookie rules, session start and end rules and so much more. Google Analytics can't save you if you already have the set up above or CoreMetrics Analytics + Explore or Unica's NetInsight OnDemand + Customer Insight + PredictivInsight ! Bigamy is vastly overrated.

Analytics 118

Analytics Web Metrics Channel 118

ConversionXL

JANUARY 8, 2016

As Avinash Kaushik famously wrote, “All data in aggregate is crap.” Every View in Google Analytics has its own Goals and Filters, which are what make customization possible. Before you can dive into them fully, it’s important to understand the difference between hit-level metrics and session-level metrics.

Analytics 48

Analytics eCommerce Software Review Technical Review 48

YoungUpstarts

OCTOBER 2, 2014

If we transform that into a journey instead, we can do a better job of keeping visitors and customers engaged in a branded experience that lets us understand the buyer personas we’re targeting from the information we gather through metrics. The Uberflip platform starts with aggregating all the content you create and curate.

Marketing 162

Marketing Curation B2C Audience 162

Up and Running

JUNE 22, 2021

For a demonstration of this, try making incremental improvements to the average time it takes customers to pay in a cash flow calculator to see the outsize effects. Having easy access to this information makes it easy for business leaders to intervene in the case of chronically problematic customers, to ensure timely invoice payments. .

B2B 102

B2B Campaign Analytics Operations 102

Occam's Razor

MAY 20, 2013

As is common in these types of educational companies, aggregators rule the roost. The above image only illustrates three segments and their conversions – search, referrals, and aggregators – purely for the sake for simplicity. The answer is simple: Aggregators. And what metric should you focus on in this proper end-to-end view?

Analytics 139

Analytics Aggregator Channel B2B 139

Occam's Razor

AUGUST 12, 2013

I'll close with a custom attribution model into which you can insert all your biases – sorry, I mean expertise – and get something better than good to make incremental progress from where you are today. Customized/Personalized Attribution Model. You can create a customized attribution model. Grab a Red Bull.

Channel 161

Channel Analytics Campaign Conversion 161

ConversionXL

MAY 13, 2020

After a few hours playing around with SQL , I was already able to deliver insights I never could have with aggregated Google Analytics reports. What’s the difference between raw and aggregated data in Google Analytics? Google Analytics, in the free version, provides only aggregated data. Do more and more people use Feature X?

Analytics 85

Analytics Aggregator SQL Cloud 85

ConversionXL

JUNE 13, 2016

Because A/B testing considers only a part of the entire customer base (your sample), there are always uncertainties as to actual effects. The goal of the test, however, is to carry-over the effect measured by the test onto the entire customer base. Are customers using the new navigation exactly like the old one?

Distribution 48

Distribution Conversion Non-Compete Revenue 48

Duct Tape Marketing

JANUARY 7, 2020

And it doesn’t matter what kind of business it is—B2B or B2C, retailer or service provider—people are opening up a search browser to find you online. But it’s equally true for existing customers! The right PPC firm will understand that distinction and look to prove results beyond that one metric.

Search 71

Search PPC Kansas City B2C 71

Cracking the Code

OCTOBER 10, 2008

Only after reaching $1M in CMRR should you consider hiring European sales and services execs behind customer demand. ” Take advantage of being on-demand and allow customers to try and buy your service with as little friction as possible. Effectively measuring and understanding your CAC and CLTV metrics are key to future success.

Software Review 48

Software Review North America Europe Metrics 48

ConversionXL

MARCH 26, 2014

This can be found under Audience > Technology > Network or accessed as a dimension in Custom Reports or other areas of standard reports throughout Google Analytics. After you’re done reading here, take a look over there for some simple but very useful suggestions around leveraging GA in a B2B environment in this regards.

Analytics 131

Analytics Conversion Metrics Europe 131

ConversionXL

APRIL 22, 2015

Let’s say you run a B2B site, and drive your visitors toward a quote request page. Even if we sell the same products to the same demographic, many things can be different – traffic sources, relationship with the audience, customer support etc. B2B and B2C. Customize it and improve however you see fit.

Analytics 48

Analytics Technical Review Conversion Framework 48

www.vccafe.com

MARCH 11, 2013

Startups for startups – the top B2B tools used by Startups – Includes the list of top 50 startup vendors in 2012 by Vendorstack , a reviews and Q&A platform on enterprise vendors for startups and mid-market companies. Steve Blank on Lean Customer Development. Customer service. Google Custom Search Engine.

Software Review 53

Software Review Technical Review Startup 53

VC Cafe

JANUARY 16, 2011

Mobile analytics – measuring the impact of mobile and increasing customer engagement (Check out G-Stat). This allows customers to create, manage and track processes that include tagging of physical objects using barcodes. e-commerce and m-commerce – more ways to interact with shoppers on the go; (Check out Feedbox).

Mobile 103

Mobile Securities and Exchange Commission Flash IP 103

Brandanew

JANUARY 8, 2016

The pace of technology has altered the way we view digital and connect with our customers. Most small business and Startup founders are talking about customer engagement and social presence beyond the customary likes and one-post-a-month schedules. Social analytics and video marketing are likely to be the key marketing trends for 2016.

Analytics 100

Analytics Social Media Marketing Media 100

SoCal CTO

AUGUST 3, 2010

So, I’ve had about 4 years on the “inside” of a fast-growing, venture-backed B2B SaaS startup. Metrics availability. 0160; If I need $250,000 to get to 100 customers, or $1 million to get to X, and I can raise both amounts from either Angels or VCs, where do we turn? Customer Care Today. Not so bad. Performance.

Software Review 217

Software Review Startup Venture Capital Technical Review 217