Both Sides of the Table

APRIL 4, 2011

One of the things I discuss the most with the portfolio companies I’m involved with is that “you manage what you measure.”. If you can break this down by channel that you’ve acquired them from this is obviously better. If you have multiple versions of your product, how many are web vs. mobile? You Manage What you Measure.

Metrics 346

Metrics Startup Acquisition SEM 346

Occam's Razor

MAY 20, 2013

Part of the reason is that even if you work for a multi-channel company you are likely in the "web," "interactive," "internet," or "digital" division. Digital advertising and marketing is a key part of ZQI's multi-channel acquisition portfolio. They do everything.

Analytics 139

Analytics Aggregator Channel B2B 139

Occam's Razor

DECEMBER 12, 2011

But for most other programs (Affiliate, Email, Social, Display) your Cost is likely sitting outside your web analytics tool. Standard metric in every web analytics tool worth anything. … From the deep detail reported by your web analytics tool you can choose to aggregate into buckets you most care about (like mine above).

Metrics 151

Metrics Web Analytics CPA 151

Occam's Razor

OCTOBER 21, 2013

Following revelations of NSA activities via Mr. Snowden, Google has now switched almost all users to secure search, resulting in even more user search queries showing up as not provided in all web analytics tools. Aggregated search engine level analysis. That of course will mean more referring keyword data will disappear.

Search 154

Search SEO Analytics Engineer 154

This is going to be BIG.

FEBRUARY 22, 2010

We realized that there were certain open positions in our portfolio we wanted to call extra attention to. Because people live, shop, and buy in real time, Monetate products enable e-commerce web sites to market in real time. A week or so ago, we launched the Key Hire Wire at First Round.

Part-Time VPE 92

Part-Time VPE CTO Hire Engineer Sales 92

VC Cafe

JUNE 18, 2012

Innovate Israel 2012 aims to connect Israeli web, mobile & digital entrepreneurs & businesses with their UK & European counterparts. Check out the 28 Israeli startups coming to London next week to showcase at the Innovate Israel 2012 portfolio. Unlike other companies, we are a true digital record label, not aggregators.

Securities and Exchange Commission 133

Securities and Exchange Commission Technical Review Software Review 133

Gust

JANUARY 4, 2012

How much is it worth investing in cultivating and enforcing an IP portfolio ? How much risk do IP issues in the aggregate pose to our business ? Developing Web content (both the design and underlying code) (copyright, trademark). Large companies] win by locking competitors out of their sales channels. Barriers to entry ?

Intellectual Property 143

Intellectual Property IP Startup United States 143

Occam's Razor

AUGUST 9, 2016

This is all the way from Aug 2009: Web Analytics Career Advice: Play In The Real World! Or a subsequent post about how to build a successful career: Web Analytics Career Guide: From Zero To Hero In Five Steps. The latter is particularly useful as an aggregated view for senior executives. Take a break. The last column.

Analytics 60

Analytics Metrics eCommerce PPC 60

Lightspeed Venture Partners

DECEMBER 3, 2010

Real time web usage outpaces business models. We got everything from price comparison engines to aggregated user reviews to one-click checkout. While perhaps only 10% of online ad revenue is currently flowing through these channels , the trend here is clear. Yet these platforms are only two to three years old.

Internet 113

Internet eCommerce Advertising Flash 113

Occam's Razor

APRIL 13, 2015

The 80/20 rule applies to our use of web analytics tools as well. The data used comes not from your Google Analytics account/script, rather the data comes from the third-party DoubleClick cookie (for web traffic) and from anonymous identifiers for mobile apps (i.e., Most of us use just a small amount of power our tools contain.

Analytics 60

Analytics Web eCommerce Metrics 60

www.xconomy.com

JUNE 9, 2012

Tech Channels ▾ Cleantech ›. Amazingly, nobody has aggregated this data before,” says Coats, who was previously a managing partner at San Diego’s Hamilton Bioventures. FDA Clears New Genentech Breast Cancer Drug, in Combo With Herceptin. View More in San Francisco ›. View More in Seattle ›. View More in Cleantech ›. Health IT ›.

San Diego 40

San Diego Venture Capital Technical Review San Francisco 40

Cracking the Code

FEBRUARY 4, 2008

A few times per year, Bessemer organizes a CxO event for our portfolio companies and we decided to focus our first session of 2008 on Software-as-a-service (SaaS). This invite-only event for our portfolio companies and close friends of the firm was designed to be fairly intimate and interactive. Labels: Portfolio , SaaS , software.

Software Review 48

Software Review South Korea IPO Portfolio 48

Occam's Razor

MAY 19, 2014

at a level of aggregation or granularity you need, and send it into your digital analytics tools. By channel] Conversions - Assisted Conversions. Essentially, how often did that channel help with a future conversion? The whole thing is so painful. It is what makes the world go round!

Metrics 159

Metrics Analytics SEC Acquisition 159

www.vccafe.com

MARCH 11, 2013

Amazon Web Services. Web Tools: Hereâ??s We have an iOS SDK as well, for web-web, mobile-mobile, web-mobile video chat and video messaging. We have an iOS SDK as well, for web-web, mobile-mobile, web-mobile video chat and video messaging. Mobile Tools: If you are a web developer, you donâ??t

Software Review 53

Software Review Technical Review Startup 53

www.forentrepreneurs.com

FEBRUARY 2, 2010

For Web and SaaS businesses with smaller transactions at higher volumes, this kind of modeling and tracking is much easier, as web-based lead generation and marketing have easy to implement measurements, and the greater the volume of transactions, the more clearly patterns emerge. Bookings is the pre-cursor to Revenue.

Metrics 55

Metrics Design Entrepreneur Startup 55

Occam's Razor

JANUARY 10, 2011

This post is a collection of six things I wish I knew before I started my career in decision support systems (of which web analytics is just the latest incarnation). It took me a while to realize that 100% of what makes a successful web analytics program in any company has nothing to do with tools for the first five years.

Analytics 120

Analytics Web Agile Campaign 120

Occam's Razor

FEBRUARY 25, 2014

Hence all the insights-free data visualizations floating around the web that are totally value-deficient, even as they are pretty. PS: The data in the graph is cool, you can see my brief analysis on my LinkedIn Influencer Channel: Email Still Rocks! You will never obsess about the cost per trade of your E-Trade portfolio, right?

Analytics 144

Analytics Search Metrics Web 144

Cracking the Code

OCTOBER 10, 2008

Keep up the blogging and web casts and we will keep listening and growing. Each account manager should have a portfolio of existing customers, and you should model the expected CMRR from this group net of up-sells and churn. We bill on an annual basis for half of our service and were willing to give up to 0.5 to acquire the client.

Software Review 48

Software Review North America Europe Metrics 48

Occam's Razor

APRIL 29, 2013

Universal search for example means that personalized results will not only look for information from web pages, they also look for YouTube/Vimoe videos, social listings, images of course, and so on and so forth. Let's say you have a stock portfolio with someone like E-Trade. We do the same on the web. " Arrrrhhhhh!

Metrics 166

Metrics Marketing Search SEO 166

Occam's Razor

FEBRUARY 7, 2022

You, like us, probably measure change in Unaided Awareness, Consideration, Intent across individual digital channels. The individual is ignoring varied influence across product portfolios, seasonality, diminishing returns, changes in the audience, and a million other things. Because: All data in aggregate is crap. Start small.

Analytics 101

Analytics Programming Global Campaign 101

VC Cafe

JANUARY 16, 2011

. - Spacecom is offering a wide range of Pan African satellite services, including: Cellular backhaul, Rural telephony, Broadband VSAT networks, e-government, e-learning, e- health, Direct To Home (DTH) Multi-channel platforms, DSNG, Video Distribution & Contribution. Flash Networks. Mce Systems. MailVision.

Mobile 103

Mobile Securities and Exchange Commission Flash IP 103

Occam's Razor

SEPTEMBER 29, 2009

Paid Search or affiliates or email or display or YouTube or whatever channel you end up choosing. [ The web rocks!]. You can measure this at an aggregate level, or you can measure it just for your campaign traffic. Web Analytics. Oh and don't tell me that your "branding" campaign is to increase "engagement"!

Campaign 128

Campaign Analytics Metrics Search 128