Mucker Lab

JULY 21, 2016

Editor’s Note: This guest post is the first of an ongoing series offering up an insider-point of view from a portfolio company. Everipedia is more than just a crowdsourced encyclopedia – it is an information aggregator that provides deep insight into a vast array of fields. Guest post by Dave Liebowitz.

Portfolio 60

Portfolio Massachusetts Dallas Aggregator 60

David Teten

JUNE 1, 2011

Deal aggregation websites Increasing in popularity, trying to increase market efficiency. Social media. Question: Thoughts on how to use social media to generate deal flow? Otherwise, private owners tend to have unrealistic expectations or an arbitrary sale price expectation. Intermediaries. CareerAmp Branch Out.

Private Equity 122

Private Equity Deal Flow Equity Developer 122

Duct Tape Marketing

AUGUST 18, 2022

And to your question specifically, once you start to say, okay, well, where am I in my role on the S curve overall, everything that's required of me, but it very much is a portfolio of curves that you are going to have a number of different curves that you're on within your work. So you're putting together that portfolio. No problem!

Leadership 73

Leadership Utah Portfolio Technical Review 73

Duct Tape Marketing

MARCH 24, 2022

And to your question specifically, once you start to say, okay, well, where am I in my, I roll on the S curve overall, everything that's required of me, but it very much is a portfolio of curves that you are going to have a number of different curves that you're on within your work. So you're putting together that portfolio.

Leadership 78

Leadership Technical Review Fractional CTO Utah 78

View from Seed

DECEMBER 11, 2019

These are literal quotes from social media and email announcements over the past six months from VC Partners moving on to other competitive firms, and, well, just moving on. “I’m thrilled to announce that I’m joining [New Firm] as a Partner where I will continue to invest in great Founders across the industries I care about.”. “I

Venture Capital 205

Venture Capital Cap Table Partner LP 205

Gust

JANUARY 4, 2012

How much is it worth investing in cultivating and enforcing an IP portfolio ? How much risk do IP issues in the aggregate pose to our business ? The questions that arise most with respect to any category of IP at the earliest stages include: How will this affect our chances of getting funded on favorable terms ? Barriers to entry ?

Intellectual Property 143

Intellectual Property IP Startup United States 143

Lightspeed Venture Partners

DECEMBER 3, 2010

Brand advertising starts to move online, boosting premium display, video and social media. Many brand advertisers are spending their experimental budgets widely in social media as they attempt to figure out how to promote themselves through Facebook, Twitter, Foursquare and other platforms. A Lightspeed Portfolio company.

Internet 114

Internet eCommerce Advertising Flash 114

Version One Ventures

MARCH 29, 2017

It’s worth noting that SaaS companies could probably do something interesting with all their data in aggregate. Some VCs have data and engineering teams manually wrangle non-standard financial statements and KPIs from their portfolio and pitches and create an internal repository for their own use. 2: Privately held operational.

Aggregator 60

Aggregator Startup Vertical SEC 60

Both Sides of the Table

APRIL 23, 2011

An example is Metacafe, a Highland Capital portfolio company. They aggregate other people’s content and curate it into categories. Social, Facebook, and Twitter referral is meaningful. Do you think the impact of social media is effecting Google’s search business? (42:00 Tell us more about MetaCafe? (37:00-40:30).

Vertical 265

Vertical Curation Boston Burn Rate 265

mashable.com

SEPTEMBER 22, 2008

Top Topics Twitter YouTube Facebook iPhone Google Video Social media Mobile 2.0 Top Topics Twitter YouTube Facebook iPhone Google Video Social media Mobile 2.0 Database, File Storage & Information Management Pixily – An online service that lets you aggregate, organize, find and share your documents.

Software Review 78

Software Review Social Media Social Network Software 78

VC Cafe

JUNE 18, 2012

Check out the 28 Israeli startups coming to London next week to showcase at the Innovate Israel 2012 portfolio. Brandsforce is a plug & play social media marketing platform that generates conversations, engagements and measurable actions on social networks. Brandsforce - Company Website. How do we do this?

Securities and Exchange Commission 133

Securities and Exchange Commission Technical Review Software Review 133

Up and Running

NOVEMBER 20, 2014

A marketing/PR agency may have a flashy portfolio that impresses you with their big name clients, but for a startup or small business, paying thousands each month to such an agency isn’t going to be good bang for your (limited) buck. Expensive Agencies. No respectable writer references wires for publish-worthy news.

PR 145

PR Small Business SEO Warrant 145

Duct Tape Marketing

MAY 13, 2014

Today the term “social selling” is all the rage, but simply bolting on more tools or looking at social media as some new extension or tactic is as misguided in sales as it was several years ago in marketing. (I I can picture the social selling experts lining up as I write this.)

Social Media 63

Social Media Aggregator Sales Portfolio 63

David Teten

MAY 8, 2012

As an alternative, entrepreneurs have been using crowdfunding sites like Indiegogo , one of our portfolio companies, to raise money for their companies through online donations. For small businesses, registering a company is timely and costly in management fees, accounting fees, and legal fees.

Securities and Exchange Commission 148

Securities and Exchange Commission IRR Entrepreneur Angel Investor 148

www.vccafe.com

MARCH 11, 2013

Social Media Tracking/Marketing. analytics for social media and online. social media and email marketing. aggregation. VC Portfolios. Aptana Cloud (svn, IDE, php, java, rails etc…). bitbucket (mercurial only, basically a copy of github… which isn’t bad). code spaces (svn).

Software Review 53

Software Review Technical Review Startup 53

www.chubbybrain.com

SEPTEMBER 28, 2011

Between the worse data aggregation method and the much higher amount of work Wesabe made you do, it was far easier to have a good experience on Mint , and that good experience came far more quickly. Community was about things we didn’t have as much familiarity with, i.e., social media, game mechanics, community building, etc.

Software Review 79

Software Review Startup Technical Review Vesting 79

Occam's Razor

AUGUST 12, 2013

The outcome in either scenario is a restructuring of the organization that is exquisitely geared towards taking advantage of portfolio optimization. You can even get great first-step guidance about how to rebalance your portfolio from that last column. Related implications of what you want to do in-house vs. out source to an Agency.

Channel 161

Channel Analytics Campaign Conversion 161

Occam's Razor

JULY 18, 2011

With all the sexiness oozing out of social media it might seem insane to write about email. To not have it as an active part of your marketing portfolio is sub-optimal. To not have it as an active part of your marketing portfolio is sub-optimal. Is email a key part of your marketing portfolio?

Metrics 137

Metrics Campaign Email Marketing 137

Occam's Razor

APRIL 13, 2015

Clicking on any one of the channels above, will lead you to a lovely drilldown report that shows detailed performance for that channel… The above report proves my statement, all data in aggregate is crap ! Go to Acquisition > Social > Conversions > Assisted vs. Last Interaction Analysis tab.

Analytics 60

Analytics Web eCommerce Metrics 60

Occam's Razor

APRIL 21, 2014

They have still not embraced the strategy for optimizing for marketing portfolios and still obsess about optimizing silos (they learned this from their TV, Print etc. Typically this will apply to Paid Search, Affiliates, Email Marketing, Social Media, and Display campaigns. If you have a lot of them, aggregate them up.

Analytics 131

Analytics Marketing Campaign Metrics 131

Occam's Razor

JANUARY 7, 2019

Each chosen obsession is very much in the spirit of my beloved principle of the aggregation of marginal gains. Businesses win when you optimize for a portfolio, because at any given time only a tiny fraction of people want to buy. With an obsession with data-driven attribution, you are also solving for a portfolio rather than a silo.

Analytics 88

Analytics Marketing Algorithm Campaign 88

Occam's Razor

MAY 19, 2014

at a level of aggregation or granularity you need, and send it into your digital analytics tools. People who don't know anything about Social Media use Facebook Likes to measure success. Now you have excellent context for making smarter decisions about the full-value of each acquisition channel in your portfolio.

Metrics 159

Metrics Analytics SEC Acquisition 159

Occam's Razor

DECEMBER 12, 2011

If your product costs you $15 to make then, in the above scenario, you are shipping a crisp $5 bill along with every Social Media order! But for most other programs (Affiliate, Email, Social, Display) your Cost is likely sitting outside your web analytics tool. Simple enough, right? Tip: Remember this is just cost, not profit.

Metrics 151

Metrics Web Analytics CPA 151

Occam's Razor

JANUARY 10, 2011

Aggregation of marginal gains! 5: Embrace agility, nimbleness & a portfolio strategy. Get people to take small actions every day and some big ones every month. Go back make more love. Achievable victories, every day. Don't get suckered into the impossible. Your spouse / boy friend / mom might not even give you that time.

Analytics 120

Analytics Web Agile Campaign 120

Occam's Razor

APRIL 29, 2013

Innocent on the other hand clearly understands Conversational Marketing (they are a small company, not yet corporatized I suspect, and likely deal with a smaller combination of lawyers/PR types/Social Media Gurus/Agencies – a sad likely bane on Tide's existence). They are not going to obsess about the number of Likes.

Metrics 166

Metrics Marketing Search SEO 166