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[Interview] Jim Ewel, Author Of ‘The Six Disciplines of Agile Marketing: Proven Practices For More Effective Marketing And Better Business Results’

YoungUpstarts

How can businesses and marketing teams reach customers in the age of COVID-19, respond to lightning-fast changes in the marketplace, and keep up with new consumer demands? Marketing pioneer Jim Ewel has the answer in three words: “With Agile marketing.”. It sounds like Agile is particularly suited for the times we’re facing now.

Agile 264
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10 Keys To Raising Your New Venture Funding Potential

Startup Professionals Musings

In his classic book, “ The Leadership Capital Index ,” Dave Ulrich, a best-selling author, business consultant, and business school professor, provides some real insights and metrics on what makes up the elements of goodwill in the minds of top valuation experts. Strategic proficiency. Focus on talent and people growth.

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10 Goodwill Elements To Raise Your Business Valuation

Startup Professionals Musings

In his classic book, “ The Leadership Capital Index ,” Dave Ulrich, a best-selling author, business consultant, and business school professor, provides some real insights and metrics on what makes up the elements of goodwill in the minds of top valuation experts. Strategic proficiency. Focus on talent and people growth.

Valuation 311
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Lessons Learned: Combining agile development with customer development

Startup Lessons Learned

Lessons Learned by Eric Ries Monday, March 16, 2009 Combining agile development with customer development Today I read an excellent blog post that I just had to share. Jim Murphy is a long-time agile practitioner in startups. But startups sometimes have trouble applying agile successfully. Enter Jims post.

Agile 111
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6 Building Blocks Make Amazon A Global Market Leader

Startup Professionals Musings

My simple answer is that they keep their focus on customers, rather than technology. Thus I was pleased to see the evidence confirming that perspective in a new book, “ The Amazon Management System ,” by Ram Charan and Julia Yang. Jeff Bezos has kept his focus on customers. Incorporate AI-powered data and metrics systems.

Global 308
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Why Amazon Is the Undisputed E-Commerce Growth Leader

Startup Professionals Musings

From meager beginnings selling books online back in 1994, Amazon is currently the largest e-commerce retailer and cloud computing platform in the world, and now dominates even the giant Walmart. Recently, I saw some help in that regard in a new book, “ Think Like Amazon ,” by John Rossman, a former top executive at Amazon.

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If You Don’t Have a Discrete Hypothesis You Are Incapable of Failing

Both Sides of the Table

And make sure to pick up a copy of his book. 22:53 Eric’s book: The Lean Startup. 42:20 Did agile development influence you? 48:30 Vanity metrics. 52:00 Actionable metrics. 57: 00 How do you rectify company mission and customer demand. 48:30 Vanity metrics. 52:00 Actionable metrics.