Duct Tape Marketing

JUNE 29, 2022

5:36] How do brands address the fact that there are so many channels to reach consumers that are in a lot of ways out of their full control? [8:26] And I think particularly today there's so many channels and ways to reach, uh, consumers that I think a lot of that's happened. So you can still be agile and respond.

Technical Review 57

Technical Review Software Review Channel Networking 57

Duct Tape Marketing

DECEMBER 29, 2021

5:36] How do brands address the fact that there are so many channels to reach consumers that are in a lot of ways are out of their full control? [8:26] And I think particularly today there's so many channels and ways to reach, uh, consumers that I think a lot of that's happened. So you could still be agile and respond.

Technical Review 98

Technical Review Software Review Networking Channel 98

ConversionXL

JANUARY 18, 2022

Stay relevant with your customer using the right channels and tactics to deliver on the promises outlined in your brand strategy. Identify and articulate your brand values with these practical steps: Workshop your values and create a list that everyone in your company can vote on.

Marketing 128

Marketing Campaign Software Review Tulsa 128

Startup Lessons Learned

SEPTEMBER 22, 2008

Either way, you can use any marketing channel thats available to bring in new customers, including word of traditional advertising, SEO, SEM - wherever you can find prospects who are going to find your product addicting. . For Neopets, its simply a side-effect of their game-like product design. Expo SF (May. Amazon PostRank

San Francisco 167

San Francisco CPA SEM CTO Hire 167

Startup Lessons Learned

AUGUST 24, 2009

Mass blasts of information are ineffective, because the broadcast channels are suffering from information overload (even in social media). Test-marketing is now easier than ever before, thanks to leveraged distribution channels like AdWords and Facebook. There are too many products clamoring for attention. Expo SF (May.

San Francisco 113

San Francisco Lean Technical Review Distribution 113

Startup Lessons Learned

MARCH 13, 2009

Again, its critical to focus your marketing launch on those publications, venues, and channels that your potential partners are paying attention to. Dont chicken out and do a closed beta; get real customers in through real renewable channels. I do agree on the point of knowing how to channel that marketing pr into hard cash.

San Francisco 168

San Francisco PR Lean Early Stage 168

Startup Lessons Learned

MARCH 31, 2009

Lessons Learned by Eric Ries Tuesday, March 31, 2009 The Lean Startup workshop coming soon I am currently gearing up for my talk tomorrow at the Web 2.0 As you can tell from recent posts, Ive been experimenting with different formats and channels to try and find the best way to help. Combining agile development with customer developm.

Lean 68

Lean San Francisco Continuous Deployment DC 68

Steve Blank

MARCH 7, 2012

The class is intensely and deliberately experiential to develop the mindset, reflexes, agility and resilience an entrepreneur needs to search for certainty in a chaotic world. The premise of the class is that startups, are not about executing a plan where the product, customers, channel are known. Yet this isn’t an incubator.

Lean 258

Lean Business Model Agile United States 258

Startup Lessons Learned

MARCH 4, 2009

Today, Id like to spend some time on two techniques: the problem presentation and learning what channels of information reach customers. In particular, Ive focused on the two channels of communication that were most commonly suggested in the first survey: conferences and books. Combining agile development with customer developm.

San Francisco 68

San Francisco Lean Continuous Deployment DC 68

YoungUpstarts

APRIL 4, 2012

To stand a chance of winning the hearts and minds of consumers, small businesses need to take advantage of their nimbleness, flexibility and agility to outwit and outmaneuver the bigger boys. Achieve a reputation as a guru, wizard, or fix-it person on social networks and channels. Remember to communicate and help more than to sell!

Small Business 193

Small Business Differentiation Reputation Agile 193

Startup Lessons Learned

JANUARY 18, 2010

My transition to Continuous Deployment Prior to adopting continuous deployment, I used to release software on a weekly schedule (come rain or shine) which I viewed as pretty agile, disciplined, and aggressive. The release process took at least half a day and sometimes the whole day. I am not advocating adding no features at all. Expo SF (May.

Continuous Deployment 151

Continuous Deployment San Francisco Lean Wiki 151

Startup Lessons Learned

APRIL 26, 2009

We combined three tactics: extensive use of free software, an open platform for user-generated content, and leveraged distribution channels. Leveraged distribution channels. For example, I recently created a customer validation exercise around the Lean Startup Workshop. Expo SF (May. Take a look and let me know what you think.

Product Development 88

Product Development Developer San Francisco Product 88

Startup Lessons Learned

APRIL 14, 2009

Because they have no presence in the market, they have to find distribution channels to bring in customers. Go on an agile diet quickly. With a product development team that is not shipping, any agile methodology will surface major problems quickly. Labels: agile , customer development 15comments: Scott Shapiro said.

Customer 167

Customer San Francisco Lean Hockey Stick 167

Startup Lessons Learned

MARCH 24, 2009

As notification channels get stuffed full of these messages, customers tune them out (or platforms have to put in place dramatic limits on access). the fatigue rate of customers in that notification channel 2. Combining agile development with customer developm. It only makes sense in certain situations. It all depends on: 1.

Metrics 88

Metrics San Francisco Lean Viral 88

Startup Lessons Learned

SEPTEMBER 18, 2008

There are other models, in other distribution channels. As the AppStore becomes increasingly saturated one of the goals of the socialDeck platform is to create an alternative distribution channel -- a way to drive installs of casual games outside of the AppStore oligopoly. On Facebook, viral distribution has proved decisive.

Distribution 74

Distribution San Francisco Lean Continuous Deployment 74

Startup Lessons Learned

JUNE 5, 2009

She has a separate team, with its own culture and office, and a mandate straight from top management to innovate without regard to the company’s historic products, channels, or supply chain. She knows the internal politics are tricky, but she’s navigated them well. So far, so good. Expo SF (May. Amazon PostRank

San Francisco 102

San Francisco Lean Continuous Deployment Startup 102

Startup Lessons Learned

JANUARY 19, 2009

Given that most recruiting channels are pay-for-performance, its usually cheaper, too, because it has a lower conversion rate. Kent Beck keynote, "To Agility, and Beyond" Six streaming locations Interviews ► March (7) New conference website, speakers, agenda Two new scholarship programs for lean startups Speed up or slow down?

Lean 140

Lean Hiring San Francisco Continuous Deployment 140

Startup Lessons Learned

DECEMBER 14, 2009

A minimum viable product in this category must answer the question: does my media content or channel command the attention of a valuable audience? A minimum viable product in this category must answer the question: does my media content or channel command the attention of a valuable audience? Expo SF (May. Amazon PostRank

Customer 156

Customer San Francisco Viral Lean 156

Startup Lessons Learned

AUGUST 16, 2010

Early this year, SlideShare launched custom channels. Designed for large businesses, the channels let a company share several types of documents, brand the channel with their own design elements, and then include display advertising, contest promotions, blog aggregation, social media integration and metrics reporting.

San Francisco 167

San Francisco Lean Analytics Continuous Deployment 167

Startup Lessons Learned

SEPTEMBER 19, 2009

In other words, the service transforms tweets into professional reports that are sent by snail mail, fax, and email - the channels that actually have attention paid to them. Because it checks your registration against voting rolls, members of congress know that the contacts being received are from actual voters, not just astro-turf.

San Francisco 150

San Francisco Founder DC Washington 150

Duct Tape Marketing

NOVEMBER 30, 2022

More About The Agency Workshop: Apply for the Agency Workshop. I was trying to channel my energy into something positive and, you know, you pay back in service. Some of these little nuggets along the way on things like, you know, courage and perseverance and agility and overcoming adversity and things like that.

Saudi Arabia 81

Saudi Arabia Afghanistan United States Arizona 81

Startup Lessons Learned

SEPTEMBER 15, 2009

g2s The very abbreviated version of Customer Development (channeling Steve Blank ). Kent Beck keynote, "To Agility, and Beyond" Six streaming locations Interviews ► March (7) New conference website, speakers, agenda Two new scholarship programs for lean startups Speed up or slow down? once it launches. Expo SF (May.

San Francisco 92

San Francisco DC Washington Lean 92

Startup Lessons Learned

NOVEMBER 22, 2008

Because the book is chock-full of examples of how to do this in older industries, I will focus on my experience integrating NPS into an online service, although it should be noted that it works equally well if your primary contact with customers is through a different channel, such as the telephone. is usually asked on a 0-10 point scale.

.Net 158

.Net Operations San Francisco Lean 158

Startup Lessons Learned

OCTOBER 7, 2008

The App Store is a channel for customer acquisition. As the channel gets more and more crowded, just launching an app in the store is getting worse and worse as a strategy for each new entrant. On the web, we have many of these channels: SEM, SEO, world of mouth, PR and viral. Expo SF (May.

San Francisco 68

San Francisco Lean Retention SEM 68

Startup Lessons Learned

JANUARY 11, 2009

Those who have tried to build apps that exist just as glorified landing pages or marketing channels have generally failed. And, most importantly, you have several reliable communciation channels to talk to them including including email, profile notifications, feed items and status messages. Expo SF (May. Amazon PostRank

San Francisco 68

San Francisco Social Network Lean Continuous Deployment 68

ConversionXL

AUGUST 4, 2020

waterfall, agile , etc.)? waterfall, agile, etc.)? agile vs. waterfall) you plan to implement, alongside how you’ll educate and increase the focus on CX throughout the business. Each one was a different activity or a task or a workshop. We also share customers’ feedback from social and support channels.

SQL 117

SQL Software Review Agile Metrics 117

Startup Lessons Learned

FEBRUARY 12, 2009

In fact, you cant go through traditional channels at all. Kent Beck keynote, "To Agility, and Beyond" Six streaming locations Interviews ► March (7) New conference website, speakers, agenda Two new scholarship programs for lean startups Speed up or slow down? (a Expo SF (May. Expo (and a call for he. Amazon PostRank

San Francisco 89

San Francisco Continuous Deployment Ruby Lean 89

Startup Lessons Learned

JULY 31, 2009

Maybe location-specific "channels"? Kent Beck keynote, "To Agility, and Beyond" Six streaming locations Interviews ► March (7) New conference website, speakers, agenda Two new scholarship programs for lean startups Speed up or slow down? July 31, 2009 11:16 AM BillSeitz said. Does this scale in any way?

San Francisco 68

San Francisco Lean Startup Continuous Deployment 68

Startup Lessons Learned

SEPTEMBER 11, 2009

They are largely invisible in the normal channels where customer service and community management pays attention. People arrive on the forums because they've tried going through the "proper channels" to no avail. It has channels to speak to but they continue to be closed and frankly rather rude. Expo SF (May.

Community 158

Community Management Lean Software Review 158

ConversionXL

AUGUST 12, 2020

agile methodologies, aligning tools stacks). I can run as many workshops as I like to try and get people to be connected to the customer. Some may follow “channel and delivery” units (e.g., In other cases, it’s a permanent fixture and a source of innovation. Image source ). Tweak your company structure. retail stores).

Customer 74

Customer Conversion Dividend Software Review 74

ConversionXL

APRIL 3, 2019

Then they noticed that they’d been cannibalizing other channels—people converting as referrals were leads already acquired from other channels. Incentives work, but they might work too well and convert people who are not really into the service/product or cannibalize other channels. It’s a wave—the agile Tsunami.

Artificial Inteligence 114

Artificial Inteligence Technical Review Metrics SEO 114

ConversionXL

JUNE 19, 2019

Key Messaging: define the core messages and unique value proposition that you’ll communicate across every asset and channel. Create Assets: align your assets and channels to the stage of the buyer’s journey. André Morys: Why “Agile Teams” Fail (And You Might Be the Only Savior). Launch: set the campaign live.

Agile 90

Agile Analytics Algorithm Software Review 90