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[Interview] Jim Ewel, Author Of ‘The Six Disciplines of Agile Marketing: Proven Practices For More Effective Marketing And Better Business Results’

YoungUpstarts

Marketing pioneer Jim Ewel has the answer in three words: “With Agile marketing.”. As Ewel says, “Agile marketing teams can think on their feet, pivot at a moment’s notice, and ride a continuous wave of new ideas — allowing businesses to win in a post-pandemic world.”. What does this mean? How can it give businesses an edge?

Agile 264
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Even Branding Should Be Agile: An Interview With Base Creative’s Matthew Kinsman

Up and Running

Thirteen years later, Kinsman is a veteran of the industry and a thought leader advocating in Forbes for an agile approach. The agile strategy is all about brand flexibility. Prioritize getting contact info: Your viral post may be there purely to inform, but if you can get email addresses you can get conversions. Don’t hold out.

Agile 60
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What Does the Future Hold for Conversion Optimization?

ConversionXL

Similarly, conversion optimization moves quickly. With agile development cycles and uncertain monetization models, they live and die by data and experimentation. Conversion is expanding beyond just the core user experience. Conversion Optimization as a Mainstream Discipline. Digital marketing moves at a fast pace.

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How To Start and Grow Your SEO Business — 2021 Guide

Up and Running

PPC is comparable to a speedboat — fast, agile, and quick to pivot but, as it requires constant refueling, it can soon get expensive. Use this to create a forecast that showcases what really matters for the business: the link between clicks and conversions. SEO takes time to execute and take effect. Educate your customers.

SEO 147
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Mid-Pandemic Marketing 101 For Professional Service Companies

YoungUpstarts

This tactical approach is required to gain knowledge and given the pace of change businesses need to be agile when putting insight into action. Without face-to-face client interactions, professional services need to focus on top of the funnel activities that will drive new leads and conversations. Ask about their business.

Marketing 246
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5 Ways to Use Tech to Improve Customer Satisfaction

Women Entrepreneurs Can

With so many world-class options available for every product and service, the only way to differentiate in the marketplace now is how you treat your customers. A business must be agile enough to incorporate both short-term & long-term changes, which can be achieved through year-round continuous surveys for real-time customer information.

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Tesla and Adobe: Why Continuous Deployment May Mean Continuous Customer Disappointment

Steve Blank

In the last few years Agile and “Continuous Deployment” has replaced Waterfall and transformed how companies big and small build products. Agile is a tremendous advance in reducing time, money and wasted product development effort – and in having products better match customer needs. The Old Days – Waterfall Product Development.