ConversionXL

NOVEMBER 17, 2022

Prescriptive analytics The digital analytics metrics you need to know How to use analytics to improve marketing campaigns Define your mission, goals, and KPIs Set key performance indicators (KPIs) to measure marketing performance What to look for in a digital analytics product 9 tools for your digital analytics stack 1.

Analytics 106

Analytics Metrics Channel Campaign 106

ConversionXL

NOVEMBER 15, 2018

You can run holdouts for A/B tests and other marketing efforts, like drip email campaigns in which a percentage of users receives no email at all. For example, a “10% off” coupon (delivered through a pop-up or email campaign) may generate 15% more sales than a current “$10 off a $100 purchase” coupon. To team priorities.

Artificial Inteligence 101

Artificial Inteligence Algorithm Audience Campaign 101

VC Cafe

MARCH 15, 2016

Building on my experience of being part of a team that did exactly that for Dropbox in Europe, I will attempt to demystify the process and hopefully give a starting point, from which any founder can start building a distribution engine that creates happy customers. The sales’y part.

Sales 60

Sales Marketing Sales Cycle B2C 60

The Startup Magazine

MARCH 28, 2021

Headings aid in the reading and understanding of texts by users and search engines alike. So, you’re missing out if you’re not using them in your paid search or SEO campaigns. Also, Google’s algorithms now prefer bumping up mobile-friendly websites to the top. Make sure your website is mobile-friendly.

SEO 177

SEO Social Media Search Campaign 177

Mike Michalowicz

FEBRUARY 11, 2013

Being active on social media sites will not only increase brand awareness, it’ll also boost your company’s rank on search engines, and prove that you’re a business that is in sync with the times. Surprises always work to instill loyalty and retention. They are the first thing people see on search engines.

Small Business 167

Small Business Marketing PR Social Media 167

YoungUpstarts

FEBRUARY 18, 2014

If you’ve ever shopped on Amazon or eBay you’d probably wondered about the algorithm engines that run within those sites, the ones that are seemingly able to read your mind and present to you a range of products you’re most likely interested in.

Technology 206

Technology Asia Singapore Customer 206

YoungUpstarts

SEPTEMBER 2, 2019

Those massive follower counts and likes on videos can all be yours with the proper campaign plan, and when you start truly parsing through content it becomes apparent how DIY some of these campaigns truly can be. If video isn’t a part of your strategy already, then you’re neglecting an incredibly powerful search engine.

Video 204

Video Marketing Social Media Audio 204

ConversionXL

NOVEMBER 11, 2015

Setting up and launching a campaign is quick. Google Content Experiments is Google’s testing and optimization tool, mainly operating with bandit algorithms, but also with the option to run traditional split tests. Pros: Bandit algorithms provide a different mathematical model for optimization.

Software Review 48

Software Review Technical Review Development Team Review Conversion 48

Occam's Razor

NOVEMBER 15, 2010

Search, Referring Sites, Direct, Campaigns. If the number is too big (site on the right) it indicates an overexposure to search rankings and algorithm changes (not good at all). If the web analytics tool is implemented right these are all your existing customers or people from offline campaigns. 10% Campaigns.

Web 139

Web Analytics eCommerce Campaign 139

Occam's Razor

APRIL 23, 2012

Choose the right metric and they'll create the most glorious digital experience in the universe, the perfect acquisition campaign, the most amazing customer service channel. of Search Traffic: This measures the percentage of traffic you receive from search engines, in context of all other traffic sources. How do you get it?

Metrics 152

Metrics Analytics Search Channel 152

ConversionXL

MAY 8, 2019

Content developed for audiences at the top of the funnel can help ween your marketing campaigns from paid ads and create a steady, recurring flow of potential buyers to monetize down the road. Treat education as the foundation of your customer retention strategy. But you can’t skip this stage simply because it’s furthest from a sale.

eCommerce 131

eCommerce Marketing Audience Non-Compete 131

ConversionXL

OCTOBER 30, 2021

In digital marketing, this will most likely be through search engines and social media. Campaign Monitor has successfully done this by claiming featured snippet status with an infographic related to the search term “email list tips”: A person searching for this term may be looking to invest in email marketing tools further down the line.

Customer 140

Customer Marketing Social Media CPA 140

ConversionXL

OCTOBER 19, 2017

The centralized model is based on one team of employees, typically data scientists, and has the benefit of localizing expertise so that employees can develop a long-term optimization strategy, including developing better statistical algorithms and experimentation tools. It’s also a great way for a fledgling program to find direction.

Chad 90

Chad Analytics Technical Review Framework 90

blog.expensify.com

APRIL 24, 2012

I am the VP of Engineering at a cutting-edge startup that sells software built on the.NET platform. You whine about how hard it is to find good engineers, then go on and on about how you intentionally avoid at least half of the market for skilled people? It’s also missing the point of engineering anything. Elaine Kenny.

Java 107

Java PHP Software Review Coder 107

ConversionXL

JULY 11, 2016

Compared to earlier tv-branding campaigns today, memory allocation is scattered across multiple devices and activities at a time. Limit the regret of showing the least performing variation to 50% of your visitors by using bandit algorithms. Pillars : Content/SEO, Paid, Growth engineering, Referrals. Change of test method.

PPC 48

PPC Analytics Video Non-Compete 48

ConversionXL

OCTOBER 4, 2018

In 2009, Netflix offered $1 million to anyone who could improve the quality of its recommendation engine by 10%. As it turned out , the enhanced algorithms “did not seem to justify the engineering effort needed to bring them into a production environment.”. It took two years, but a team finally won. customer churn.

Analytics 131

Analytics Algorithm Artificial Inteligence Campaign 131

ConversionXL

APRIL 3, 2019

recommendation engines, chatbots, automated suggestions for collaboration). What to do with AI: Predict churn ; Identify which offers to send to an individual; Accelerate innovation; Personalize content; Account-based marketing ; Algorithmic attribution; Forecast future lift; Predict blame.

Artificial Inteligence 114

Artificial Inteligence Technical Review Metrics SEO 114

ConversionXL

JUNE 19, 2019

Use product lifecycle marketing to map campaigns to the stage of your product. Launch: set the campaign live. Learn: identify tripwires and optimize the campaign continuously. Don’t use cost per acquisition— use the cost to acquire a customer and the retention cost to keep that customer coming back to buy again.

Agile 90

Agile Analytics Algorithm Software Review 90

ConversionXL

APRIL 6, 2016

Underlines improve clickthrough on Bing for both algorithmic results and ads (so more revenue) and improve time to successful click (better UX). It’s really just product engineering + optimization. Strategy & Testing: The a-ha moment is the tipping point for retention. The a-ha moment is the tipping point for retention.

Retention 48

Retention Algorithm Software Review Conversion 48