ConversionXL

JANUARY 6, 2021

The starting point for any effective SEO strategy is understanding what Google chooses to show and why. If you target the wrong intent with your content, you’ll have a difficult time ranking and, even if you do, any traffic that arrives is more likely to bounce, which has its own (negative) SEO impact.

SEO 147

SEO Search Video Metrics 147

ConversionXL

MARCH 31, 2021

For this article, let’s consider just two metrics—an engagement metric—social shares and an SEO metric—keyword rank. Shares are often considered a ‘vanity metric’ in the sense they don’t always directly help a business generate more revenue. Social media is subject to changes in algorithms, updates and features.

SEO 163

SEO Metrics Social Media Audience 163

ConversionXL

APRIL 3, 2019

What to do with AI: Predict churn ; Identify which offers to send to an individual; Accelerate innovation; Personalize content; Account-based marketing ; Algorithmic attribution; Forecast future lift; Predict blame. Media continues to stretch claims; bloggers make the problem worse. Overestimating the size of effects. Overgeneralizing.

Artificial Inteligence 114

Artificial Inteligence Technical Review Metrics SEO 114

Occam's Razor

MARCH 23, 2021

Paid Media. Owned Media. power real-time actions and future decision using automation and algorithms. This is very hard to do, we now have a proven seven-step experimentation process, with one of the coolest algorithms to pick matched-markets (normally the kiss of death of any large-scale geo experiment). Ad unit types.

Analytics 131

Analytics Algorithm Artificial Inteligence Campaign 131

YoungUpstarts

JULY 9, 2014

But before you pass “Go,” it’s important to make sure you haven’t overlooked anything that will embarrass your company, damage your SEO or cost you money to fix. The title of your page is the most important element for SEO, and it lets users know what they are reading. Social media icons. Titles and metadata. Page load speed.

Metadata 173

Metadata SEO Software Review Web Development 173

Duct Tape Marketing

FEBRUARY 21, 2013

SEO is changing, and for the most part, the life of an SEO consultant is getting better. Most notably, we’ve gained the ability to justify the cost of good SEO and shown that a good SEO consultant is worth the additional expense in easy to understand terms and ideas such as ROI and lifetime value. Content is king.

SEO 73

SEO Software Review Social Media Search 73

Hearpreneur

SEPTEMBER 18, 2020

These 6 KRIs are The CHICAGO MetricsR and are the result of an aggregation algorithm based on any number of tactical metrics. Since basis of the company was to create, track, and report out on metrics it fit with the theme and the name, hence, CHICAGO MetricsR. Thanks to EdwardMarchewka, CHICAGO MetricsR ! #3-

Naming 152

Naming India Chicago Entrepreneur 152

YoungUpstarts

OCTOBER 3, 2019

It’s Not Supported By Social Media. Social media is key. . It is believed that roughly 3.5bn people use social media. Social media is free to use, so it would be very foolish to miss out on the opportunities. The SEO Features Are Lacking. The website should be the key feature within your digital marketing strategy.

Sales 113

Sales Software Review Social Media eCommerce 113

ConversionXL

OCTOBER 30, 2021

For example, person #1 is searching for “the best social media software for automation.” In digital marketing, this will most likely be through search engines and social media. Generating awareness through SEO. SEO can be used to raise awareness through guest posting , too. . Generating awareness through social media.

Customer 140

Customer Marketing Social Media CPA 140

The Startup Magazine

SEPTEMBER 1, 2020

Most criminal defense law firms have websites, but many are missing the mark on SEO — either because the site is poorly designed or because their Google rank is too low. We do that through SEO and we do it strategically. To know what to spend on SEO for a criminal defense law firm, you have to understand: How Google works.

SEO 157

SEO Reputation Social Media Audience 157

Mucker Lab

AUGUST 9, 2023

As part of Mucker’s ongoing Growth Series Webinars, we recently invited Eric Carrell , founder of DoFollow.io , to dig into the world of SEO, especially in the link-building space. Their significance in SEO is immense, acting as pathways that help search engines discover and prioritize content.

SEO 78

SEO PR Reputation Engineer 78

ConversionXL

SEPTEMBER 3, 2021

Like with SEO, there are rules you need to follow (to satisfy algorithms), best practices (depending on your goals and audience), and consistent testing and optimization. We can’t rely on install metrics alone to substantiate success. Otherwise, you’ll live in an inflated metrics loop that doesn’t reflect true, long-term value.

Metadata 121

Metadata Technical Review Retention Metrics 121

ConversionXL

MARCH 3, 2021

For this reason, getting more out of your PPC spend is not just about properly optimizing; it’s about using all of that PPC data to shape a smarter SEO strategy. In this article, I’ll break down how to use your Google Ads campaigns as prospecting tools for SEO. Why PPC is an effective short term strategy, but SEO is the long game.

PPC 146

PPC SEO Campaign Analytics 146

ConversionXL

JANUARY 18, 2022

They’ve grown to attract big-name clients like LinkedIn, PayPal, and Shopify, mostly through social media channels rather than organic search. In this article, you’ll learn how to use social media brand marketing to build a well-known brand and grow your business. Why social media is one of the best approaches to building your brand.

Social Media 145

Social Media Audience Media Marketing 145

ConversionXL

JUNE 19, 2019

Set targets: metrics to tackle the overarching goal for your product lifecycle. The value of the marketing changes throughout different phases: Impressions: for display and social media. We need a metric or KPI that shows how good we are at increasing the likelihood that someone will convert in the future. Conversion rate?

Agile 90

Agile Analytics Algorithm Software Review 90

Brandanew

OCTOBER 13, 2015

Some of the quantitative metrics that companies use to measure their Content Marketing success include: a) Traffic. c) Social media sharing. f) SEO ranking. Experts and influencers generally have their own social media following and your content will naturally see a new audience. Think beyond generic SEO.

Social Media 100

Social Media Marketing SEO B2B 100

SoCal CTO

MARCH 20, 2007

His work in social media, e-Learning and Performance Support has won awards and has led him into engagements at many Fortune 500 companies including Credit Suisse, Royal Bank of Canada, Citibank, Lexus, Microsoft, Nissan, Universal, IBM, Hewlett-Packard, Sun Microsystems, Fidelity Investments, Symbol Technologies and SHL Systemhouse.

Venture Capital 150

Venture Capital Technical Cofounder Southern California Los Angeles 150

SoCal CTO

MARCH 9, 2007

His work in social media, e-Learning and Performance Support has won awards and has led him into engagements at many Fortune 500 companies including Credit Suisse, Royal Bank of Canada, Citibank, Lexus, Microsoft, Nissan, Universal, IBM, Hewlett-Packard, Sun Microsystems, Fidelity Investments, Symbol Technologies and SHL Systemhouse.

Technical Cofounder 150

Technical Cofounder Southern California Los Angeles CTO Hire 150

SoCal CTO

MARCH 20, 2007

His work in social media, e-Learning and Performance Support has won awards and has led him into engagements at many Fortune 500 companies including Credit Suisse, Royal Bank of Canada, Citibank, Lexus, Microsoft, Nissan, Universal, IBM, Hewlett-Packard, Sun Microsystems, Fidelity Investments, Symbol Technologies and SHL Systemhouse.

Technical Cofounder 150

Technical Cofounder Southern California Search Engineer 150

SoCal CTO

MARCH 13, 2007

His work in social media, e-Learning and Performance Support has won awards and has led him into engagements at many Fortune 500 companies including Credit Suisse, Royal Bank of Canada, Citibank, Lexus, Microsoft, Nissan, Universal, IBM, Hewlett-Packard, Sun Microsystems, Fidelity Investments, Symbol Technologies and SHL Systemhouse.

Technical Cofounder 150

Technical Cofounder Southern California Los Angeles Internet 150

SoCal CTO

FEBRUARY 28, 2007

His work in social media, e-Learning and Performance Support has won awards and has led him into engagements at many Fortune 500 companies including Credit Suisse, Royal Bank of Canada, Citibank, Lexus, Microsoft, Nissan, Universal, IBM, Hewlett-Packard, Sun Microsystems, Fidelity Investments, Symbol Technologies and SHL Systemhouse.

Technical Cofounder 150

Technical Cofounder Southern California Los Angeles Mobile 150

SoCal CTO

FEBRUARY 27, 2007

A couple of things I should add - Greg didnt mention the technical challenges they had (scalable complex matching algorithm) and the issues they had with an initial developer. Product Manager Entrepreneur Mark Geller SEO for Startups Startup Version 1.0 Los Angeles Social Media Starters What is Visible Networking?

Technical Cofounder 150

Technical Cofounder Southern California Los Angeles CTO Hire 150

SoCal CTO

FEBRUARY 25, 2007

His work in social media, e-Learning and Performance Support has won awards and has led him into engagements at many Fortune 500 companies including Credit Suisse, Royal Bank of Canada, Citibank, Lexus, Microsoft, Nissan, Universal, IBM, Hewlett-Packard, Sun Microsystems, Fidelity Investments, Symbol Technologies and SHL Systemhouse.

Technical Cofounder 150

Technical Cofounder Southern California Los Angeles CTO Hire 150

Up and Running

JUNE 27, 2018

Is it increasing brand awareness on social media in the next six months? Define success metrics before your campaign starts, then measure your effectiveness during and after the campaign. SEO is one way of helping your customers find you based on the solutions you can offer them. Is it increasing sales by 20 percent per quarter?

Marketing 109

Marketing Social Media Campaign Sales Cycle 109

Occam's Razor

OCTOBER 21, 2013

This led to the problem we, Marketers, SEOs, Analysts, fondly refer to as not provided. As an analyst, I was upset that this change would hurt my ability to analyze the effectiveness of my beloved search engine optimization (SEO) efforts – which are really all about finding the right users using optimal content strategies.

Search 154

Search SEO Analytics Engineer 154

SoCal CTO

FEBRUARY 17, 2007

His work in social media, e-Learning and Performance Support has won awards and has led him into engagements at many Fortune 500 companies including Credit Suisse, Royal Bank of Canada, Citibank, Lexus, Microsoft, Nissan, Universal, IBM, Hewlett-Packard, Sun Microsystems, Fidelity Investments, Symbol Technologies and SHL Systemhouse.

Technical Cofounder 150

Technical Cofounder Los Angeles Southern California CTO Hire 150

YoungUpstarts

APRIL 8, 2014

The problem with the obvious, old school metrics: Clicks do not equal Consumption. For years click-throughs have been the most important metric for marketers, but the intense attention paid to clicks has also slowly revealed some of its biggest problems as a measurement of audience attention. Relationship activity and trends metrics.

Metrics 154

Metrics Marketing Social Media Algorithm 154

SoCal CTO

MARCH 1, 2007

His work in social media, e-Learning and Performance Support has won awards and has led him into engagements at many Fortune 500 companies including Credit Suisse, Royal Bank of Canada, Citibank, Lexus, Microsoft, Nissan, Universal, IBM, Hewlett-Packard, Sun Microsystems, Fidelity Investments, Symbol Technologies and SHL Systemhouse.

Technical Cofounder 150

Technical Cofounder Networking Southern California Los Angeles 150

SoCal CTO

FEBRUARY 17, 2007

His work in social media, e-Learning and Performance Support has won awards and has led him into engagements at many Fortune 500 companies including Credit Suisse, Royal Bank of Canada, Citibank, Lexus, Microsoft, Nissan, Universal, IBM, Hewlett-Packard, Sun Microsystems, Fidelity Investments, Symbol Technologies and SHL Systemhouse.

Los Angeles 150

Los Angeles Technical Cofounder Southern California CTO Hire 150

The Startup Magazine

MARCH 28, 2021

When e-commerce first took off in the 1990s, web traffic was regarded as the most critical metric for measuring a website’s popularity. Other metrics to measure online performance did not yet exist. So, you’re missing out if you’re not using them in your paid search or SEO campaigns. Publish guest articles.

SEO 176

SEO Social Media Search Campaign 176

SoCal CTO

MARCH 12, 2007

His work in social media, e-Learning and Performance Support has won awards and has led him into engagements at many Fortune 500 companies including Credit Suisse, Royal Bank of Canada, Citibank, Lexus, Microsoft, Nissan, Universal, IBM, Hewlett-Packard, Sun Microsystems, Fidelity Investments, Symbol Technologies and SHL Systemhouse.

Technical Cofounder 150

Technical Cofounder Southern California Los Angeles CTO Hire 150

SoCal CTO

FEBRUARY 25, 2007

His work in social media, e-Learning and Performance Support has won awards and has led him into engagements at many Fortune 500 companies including Credit Suisse, Royal Bank of Canada, Citibank, Lexus, Microsoft, Nissan, Universal, IBM, Hewlett-Packard, Sun Microsystems, Fidelity Investments, Symbol Technologies and SHL Systemhouse.

Technical Cofounder 150

Technical Cofounder Southern California Los Angeles CTO Hire 150

SoCal CTO

FEBRUARY 17, 2007

His work in social media, e-Learning and Performance Support has won awards and has led him into engagements at many Fortune 500 companies including Credit Suisse, Royal Bank of Canada, Citibank, Lexus, Microsoft, Nissan, Universal, IBM, Hewlett-Packard, Sun Microsystems, Fidelity Investments, Symbol Technologies and SHL Systemhouse.

Incubator 150

Incubator Technical Cofounder Southern California Los Angeles 150

SoCal CTO

FEBRUARY 17, 2007

His work in social media, e-Learning and Performance Support has won awards and has led him into engagements at many Fortune 500 companies including Credit Suisse, Royal Bank of Canada, Citibank, Lexus, Microsoft, Nissan, Universal, IBM, Hewlett-Packard, Sun Microsystems, Fidelity Investments, Symbol Technologies and SHL Systemhouse.

Technical Cofounder 150

Technical Cofounder Southern California Los Angeles CTO Hire 150

SoCal CTO

FEBRUARY 20, 2007

LA is a vibrant community with a rich network of angels that fund early stage companies, lots of VCs, easy access to big media, lots of innovation in media, mobile content, games, green, health care, and many, many others. Product Manager Entrepreneur Mark Geller SEO for Startups Startup Version 1.0 eHarmongy) as an acting CTO.

Technical Cofounder 150

Technical Cofounder Southern California Los Angeles CTO Hire 150

SoCal CTO

MARCH 20, 2007

His work in social media, e-Learning and Performance Support has won awards and has led him into engagements at many Fortune 500 companies including Credit Suisse, Royal Bank of Canada, Citibank, Lexus, Microsoft, Nissan, Universal, IBM, Hewlett-Packard, Sun Microsystems, Fidelity Investments, Symbol Technologies and SHL Systemhouse.

Technical Cofounder 150

Technical Cofounder Southern California Los Angeles CTO Hire 150

SoCal CTO

MARCH 5, 2007

His work in social media, e-Learning and Performance Support has won awards and has led him into engagements at many Fortune 500 companies including Credit Suisse, Royal Bank of Canada, Citibank, Lexus, Microsoft, Nissan, Universal, IBM, Hewlett-Packard, Sun Microsystems, Fidelity Investments, Symbol Technologies and SHL Systemhouse.

Open Source 150

Open Source Business Model Technical Cofounder Southern California 150