Occam's Razor

OCTOBER 31, 2011

If you use Omniture's Site Catalyst or Google Analytics or whatever, they do a good job of collecting clean data into those two segments. Ditto for Social Media. It is likely that the Social Media conversions are already included in Referrals and, of course, in Mobile. Making that green graph useless.

Salary 130

Salary Analytics Green eCommerce 130

Startup Lessons Learned

AUGUST 24, 2009

Mass blasts of information are ineffective, because the broadcast channels are suffering from information overload (even in social media). Most importantly, it’s now possible to have detailed analytics on exactly what’s happening to messages and ideas as they flow through word-of-mouth channels. Is that a lot?

San Francisco 113

San Francisco Lean Technical Review Distribution 113

ConversionXL

OCTOBER 1, 2022

They’re having conversations with colleagues, researching on social media, and listening to podcasts about the product or industry and learning where your brand fits in. Social media platforms (e.g., The same goes for social media. 95% of B2B buyers are not ready to buy your product right now.

B2B 103

B2B Social Media Channel Audience 103

Duct Tape Marketing

APRIL 12, 2012

Starts with analytics. To gain full access to this level of personalization you must use a tool such as Google Analytics or Spring Metrics (a client) that can allow you to access publicly available data on your visitors such as IP address and location. Adding the social layer of data allows you to put metrics to that assumption.

Metrics 63

Metrics Analytics IP Social Media 63

crowdSPRING Blog

APRIL 12, 2013

These posts and videos are about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and more! The Lean Analytics Cycle: Metrics > Hypothesis > Experiment > Act – [link]. The Beautiful Design of 34 Green Business Cards | iBrandStudio – [link].

Social Media 91

Social Media Small Business Design Media 91

Software By Rob

OCTOBER 16, 2012

My web app, Web Control Room is a simple live dashboard that reports on your business performance showing charts from a number of services (MailChimp, Analytics etc). Start with Google Analytics Custom Segments. If you aren’t familiar with custom Segments in Google check out my post Google Analytics Advanced Segments.

SEO 78

SEO Analytics Social Media Audio 78

Occam's Razor

JANUARY 30, 2012

It is painfully heartbreaking to realize that a very small tiny number of people who have access to web analytics tools actually use them. In-Page Analytics – Re-imagine Traveling Through Data. #5. Matched Query Type, Keyword Position, Day Parts: Sexier PPC Analytics. #7. I mean really use the tools. Ravage all the features.

Analytics 145

Analytics Metrics API Web 145

Occam's Razor

AUGUST 12, 2013

There are few things more complicated in analytics (all analytics, big data and huge data!) I normally ask people to look at the Path Length report in the Multi-Channel Funnels standard report in Google Analytics (or equivalent tool if you are using SiteCatalyst or WebTrends or other web analytics tools). It is sweet.

Channel 161

Channel Analytics Campaign Conversion 161

Occam's Razor

JULY 1, 2013

Would you believe me when I say that your digital analytics data, from Google Analytics or WebTrends et. We do have A LOT of data in our analytics tools. But sometimes going outside our analytics tools can yield non-normal insights that can deliver a competitive advantage. Neither is an example of just site analytics.

Search 135

Search Analytics PPC Green 135

Occam's Razor

JULY 22, 2013

My solution to these problems was to create a simple framework we can use to put our customers first, evaluate our marketing programs, and right-align our view of success (metrics). If you are in the See or Think consideration stages, there are plenty of engagement points for you (marked in green and orange respectively).

Framework 163

Framework Marketing Metrics Audience 163

crowdSPRING Blog

DECEMBER 13, 2018

There are three parts to a good competitive analysis: (1) defining the metrics and identifying the competitors you’re comparing, (2) gathering the data, and (3) the analysis. You’re going to need some brand health metrics to track. Social media. Many social media sites offer integrated polling as well.

Marketing 162

Marketing Charlotte Naming Design 162

Occam's Razor

AUGUST 11, 2014

In the post Adil commented that he's observed that attribution modeling is missing from most web analytics dashboards. The post also shares a total of seven complete modules to your digital analytics dashboards. This is an easy module to create in Google Analytics (or any other tool). Always focus on the complete journey!

Metrics 147

Metrics Analytics Channel eCommerce 147

Software By Rob

OCTOBER 16, 2012

My web app, Informly is a simple live dashboard that reports on your business performance showing charts from a number of services (MailChimp, Analytics etc). Start with Google Analytics Custom Segments. If you aren’t familiar with custom Segments in Google check out my post Google Analytics Advanced Segments.

SEO 27

SEO Analytics Social Media Audio 27

mashable.com

JULY 10, 2012

Jobs Events Try Our New Social News App Welcome to Mashable! SumAll is one such company, providing data analytics to small- to medium-sized online businesses. The metrics from SumAll show online retailers the real-time metrics that are having the biggest impact on their bottom line. Latest Social Media News.

eCommerce 101

eCommerce Software Review Technical Review Social Media 101

ConversionXL

SEPTEMBER 15, 2020

The ability to slice and dice your Google Analytics data is the difference between mediocre, surface-level insights and meaningful, useful analysis. In this article we’ll show you how to setup your Google Analytics to unlock actionable insights. Setting up your Google Analytics. You can read a more in-depth guide here.).

Analytics 70

Analytics eCommerce Software Review Technical Review 70

Occam's Razor

SEPTEMBER 21, 2015

We send out our multi-tab spreadsheets, our best Google Analytics custom reports , our great dashboards full of data , and more to the tactical layer of data clients. The Directors, the Marketers, the Optimization employees and our resident social media gurus. We added to your analytical skills a demand for business savvy.

Stock 60

Stock Conversion Matching Audience 60

Occam's Razor

OCTOBER 19, 2010

What is the first thing you want when you think about web analytics? recommending tools for the complete web analytics 2.0 Disclosure:] I am the co-Founder of Market Motive Inc and the Analytics Evangelist for Google. Web Analytics 2.0. This blog post is about web analytics 2.0. Of course tools. Don't be.

Analytics 135

Analytics Web Non-Compete Campaign 135

ConversionXL

JANUARY 8, 2016

The ability to slice and dice your Google Analytics data is the difference between mediocre, surface-level insights and meaningful, useful analysis. Setting Up Your Google Analytics. Before you can segment your data to find useful insights, you’ll need to ensure you’ve setup your Google Analytics properly.

Analytics 48

Analytics eCommerce Software Review Technical Review 48

Occam's Razor

JANUARY 8, 2018

Media mix modeling. Predictive analytics. If you are a reader of my newsletter, The Marketing < > Analytics Intersect , you’ve seen me apply it to metrics (last TMAI was on Bounce Rate), reports, frameworks and more. Bonus read: Stop All Social Media Activity (Organic) | Solve For A Profitable Reality ].

Analytics 133

Analytics Email Mobile Cost 133

Entrepreneurs-Journey.com by Yaro Starak

JUNE 19, 2010

It was 2003 or right about then, and I was walking across the Green Street Mall in Brisbane, thinking that I was no longer interested in Magic the Gathering as a card game. The actual goal here is really to increase the main metrics – the amount of money it generates and the amount of traffic it gets. Who uses Google Analytics here?

Technical Review 73

Technical Review Software Review Prospectus Audience 73

Occam's Razor

DECEMBER 8, 2017

Now, let’s talk analytics and accountability. If the Surface Marketing team is like every other team at every other company engaged in sponsorships and television advertising, it’ll measure the same collection of smart metrics like everyone else. Better than Reach and Brand Lift metrics? It is all quite prominent.

Global 121

Global Metrics Artificial Inteligence Oakland 121

ConversionXL

NOVEMBER 15, 2022

As it’s one of the most popular graphs out there, most data analytics platforms can display some sort of line chart. For example, Perceptive Analytics’ Google Ads dashboard combines different methods of data visualization to deliver a 360-degree view of performance. Likewise, green can mean “good.” Keep it simple.

Marketing 100

Marketing Analytics Audience Design 100

Occam's Razor

FEBRUARY 9, 2015

Half-way through this post, you'll seriously wonder why you've spent so much time obsessing with Adobe/Google Analytics/Chartbeat or other web analytics tool. CIA also formed one of five foundational elements in my best-selling book Web Analytics 2.0. Traffic Trends Key Metrics Analysis. Tools used in this post.

Metrics 60

Metrics Analytics Non-Compete Search 60

Occam's Razor

MARCH 7, 2016

I want you to sign up for something very, very special I'm doing: Writing short stories from the intersection of marketing and analytics. My newsletter is called The Marketing < > Analytics Intersect. Of course, measure that using the four best social media metrics !) Please do sign up. More of me.

Analytics 60

Analytics Marketing Metrics Audience 60

ConversionXL

JUNE 19, 2019

Set targets: metrics to tackle the overarching goal for your product lifecycle. The value of the marketing changes throughout different phases: Impressions: for display and social media. We need a metric or KPI that shows how good we are at increasing the likelihood that someone will convert in the future.

Agile 90

Agile Analytics Algorithm Software Review 90

www.vccafe.com

MARCH 11, 2013

Google Analytics. Site Pulse – Live Web Traffic Monitor and Analytics. Social Media Tracking/Marketing. SEO and Analytics Tutorials. Startup Metrics for Pirates â?? SaaS Metrics Tutorial â?? Analytics review â?? mixpanel vs kissmetric vs google analytics review. Analytics blog â??

Software Review 53

Software Review Technical Review Startup 53