Both Sides of the Table

MAY 19, 2010

Our guest this week on #TWiVC was Dana Settle , partner at Greycroft Partners , a venture capital firm with offices in New York and Los Angeles. It’s always fun debating companies with Dana because she’s always so knowledgeable on deals – particularly those in the digital media, ad-tech and eCommerce spaces.

Partner 240

Partner New York City Cofounder Syndicate 240

YoungUpstarts

MARCH 11, 2014

For small and large brands with strong social media programs, it’s easy to gather likes and shares, bu it’s often a challenge to get your audiences, fans or followers to do specific, tangible actions in the real world. Create small online campaign tasks that must be crossed off the list on the way to a bigger offline goal.

Los Angeles 174

Los Angeles Social Media Viral Cofounder 174

Hearpreneur

SEPTEMBER 9, 2015

Beauty brands relay on social media strategy as much as traditional PR! Also, I had the opportunity to present my “Organic Reach is Dead: Learn to Pay to Play Like a Pro” Masterclass to a standing room only (or sold out) crowd on the main stage at the Social Media Week Los Angeles conference.

Los Angeles 48

Los Angeles Las Vegas Entrepreneur Phoenix 48

VC Cafe

JUNE 18, 2012

Potential partnerships with media and telecom giants make it attractive enough though, and hopefully there will be cross polination between the Israeli startups and the great tech cluster in London. iRoll® is the only interactive pre-roll unit with the scale necessary to elevate campaigns to the next level. How do we do this?

Securities and Exchange Commission 133

Securities and Exchange Commission Technical Review Software Review 133

YoungUpstarts

MARCH 11, 2018

The Chrysler’s ATL (Above the Line), “Eminem commercial” — that cost around 12 million $— is a perfect example of a well-focused, mass marketing campaign. In the end, the target must be the guidance of the campaign. The first steps.

Los Angeles 180

Los Angeles Marketing Sacramento Detroit 180

Duct Tape Marketing

DECEMBER 13, 2023

I started expanding into Los Angeles. This year alone, I've been to Amsterdam, I've been to Sydney, Australia, I've been to many different cities across the US and it's bigger audiences, but it's the same thing. You can try Active Campaign for free for 14 days and there's no credit card required. That's right.

Marketing 72

Marketing Conversion Global Community 72

YoungUpstarts

JUNE 28, 2016

StickerRide , a mobile app that connects brands and drivers to provide an efficient targeted on-vehicle advertising platform, recently announced plans to enter the US market starting with the ever-busy city of Los Angeles. The company seeks a wide audience target in the US.

Advertising 100

Advertising Los Angeles Europe Flash 100

The Startup Magazine

JUNE 18, 2018

To help startups navigate through the many crowdfunding options, companies like InventureX help entrepreneurs and inventors launch winning crowdfunding campaigns on popular crowdfunding platforms, including Kickstarter and Indiegogo. Thankfully, you do not necessarily have to run your crowdfunding campaign alone. Source: Pixabay.

Los Angeles 87

Los Angeles Startup Campaign PR 87

YoungUpstarts

JANUARY 11, 2018

Buzz comes from density, and density comes from having a concentrated target audience. Say you’re focused, as we were, on Venice Beach, a submarket of Los Angeles. With the rise of social media has come the rise of influencers — mini-celebrities with a following specific to an affinity or interest area.

Los Angeles 133

Los Angeles Investment Bankers Cofounder Viral 133

Up and Running

JULY 7, 2015

Joint projects can be a great way for both brands to get ahead by staying relevant, introducing themselves to new audiences, and enhancing brand visibility. Fashion collided beautifully with art when Los Angeles-based MOCA (The Museum of Contemporary Art) and Levi’s collaborated. Levi’s and The Museum of Contemporary Art.

Los Angeles 60

Los Angeles Audience Social Media Stock 60

Hunter Walker

APRIL 9, 2015

The California Sunday Magazine tells stories about people and culture and ideas in California, the West, Asia, and Latin America for a national audience. DMcG: Most of the really good magazine-style features we read are published by East Coast media companies. We have fun shows coming later this month in San Francisco and Los Angeles.

California 48

California San Francisco Los Angeles Sacramento 48

Austin Startup

FEBRUARY 24, 2020

See the PurePlus pitch in the category of Consumer Technology & CPG , 9:30 am to 10:30 am Sunday, March 15, before a live audience and a panel of expert judges. Tell us your favorite thing about being based in Los Angeles. Global social impact campaigns focused on the environment. Female entrepreneurs must have grit.

Los Angeles 62

Los Angeles Stealth Cofounder Bandwidth 62

SoCal CTO

NOVEMBER 17, 2009

Then I check and manage our Google Adwords campaign and check our analytics/stats. It’s something I speak about quite a bit (see Social Media to Build Reputation and Reach Prospects and Social Media for Service Professionals ). I'd rather invest time investing in social media to drive traffic to our site. Love the minis!

Southern California 170

Southern California Acquisition Cost Customer 170

www.usatoday.com

JULY 16, 2012

More than 500 tech start-ups have sprouted in sprawling Los Angeles and its environs, according to members of the L.A. Theres also eHow parent Demand Media, streaming video site Hulu, car-shopping site TrueCar and one dominant player from Silicon Valley: Google. Why cant we just be Los Angeles?

Los Angeles 87

Los Angeles San Francisco Southern California Silicon Valley 87

Duct Tape Marketing

NOVEMBER 7, 2011

I get that, you get that, but you’ve grown up online in the more genteel social media environment and you’ll go to your business grave before coming off salesy in that kind of way. But here’s the problem – many of you are going broke because of the belief that you can’t sell and still be social media pure.

Los Angeles 72

Los Angeles Social Media Media Sales 72

Duct Tape Marketing

JANUARY 14, 2016

A recent study unsurprisingly found that younger consumers are heavily influenced based on the opinions of their peers and people they follow on social media. Just being in the social sphere isn’t enough — you have to effectively communicate with your audience. Take the example of Los Angeles-based furniture retailer Apt2B.

Marketing 28

Marketing Los Angeles Social Media Campaign 28

Hearpreneur

SEPTEMBER 16, 2015

When I chose Love Publicity, I was looking for a name that represented what I stood for (without using my name), that was universal (appeal to all audiences), and also catchy (you could play on words). Integrate” is part of the company name, but is also meaningful to how the agency works and approaches all client campaigns.

Naming 48

Naming Entrepreneur Haiti Nigeria 48

ConversionXL

NOVEMBER 6, 2015

Pro Tip: Do this with your campaign team (e.g. The team will be less likely to implement a change (‘test threat’) if they were involved up front, and it provides more eyes to monitor for unexpected ‘pollutants’ like competitor promotions, direct mail campaigns, or even regional weather factors. What gives?

PPC 48

PPC Software Review Technical Review Campaign 48

Both Sides of the Table

OCTOBER 31, 2011

The other thing that isn’t talked about enough in the mainstream media about Twitter is the predictive nature of open Twitter data in and of itself. Movie studios are evaluating audience reactions to films and adjusting marketing spend based on early customer reactions to films. I'm late and on the road.I Predictive Data.

Florida 324

Florida API Seattle Semantic 324