Duct Tape Marketing

MAY 9, 2017

This episode of the Duct Tape marketing podcast is brought to you by Active Campaign. Check out Active Campaign, there will be a link in the show notes but it’s ducttape.me/dtmactive. Great to be with you again and great to be with your audience again. David thanks for joining me. How’s that? Thanks John.

Search 31

Search Technical Review SEO Small Business 31

ConversionXL

JUNE 21, 2015

Never start a marketing campaign without a dedicated landing page. Use minimal viable (low-cost) campaigns to test assumptions. Test secondary assumptions, with minimal viable campaigns to acquire even more visitors. Valentine’s Day campaign). Check you headlines and subheadlines, which one makes more sense?

Email 48

Email SEO Campaign Agile 48

ConversionXL

OCTOBER 30, 2015

Fatigued, respondents begin to default to the mean score on any kind of Likert or Semantic Differential-type scale. This simple process wound up saving the client from what could have been a disastrous marketing campaign. Always be aware of this and randomize question order if possible. How to Avoid the Blind Spots.

Semantic 48

Semantic Design Germany Audience 48

ConversionXL

FEBRUARY 6, 2019

The purpose of the product lifecycle illustration is not to debate semantics but, in a single view, to understand how product sales typically change over time. Spots the early signs of a pending transition to a new stage and suggests how your marketing campaigns should accommodate that change. Introduction. Image source ).

Product 124

Product Marketing Differentiation Harvest 124

ConversionXL

OCTOBER 14, 2015

Pretty memorable: Semantic elaboration is to think about the items’ meanings and their relations to other items. You’ve probably heard of the famous BMW campaign from 2001. The campaign was comprised of 8 short films called The Hire. For one, your target audience is different than mine. They inspire positive action.

Viral 48

Viral Semantic Campaign Framework 48

VC Cafe

JUNE 18, 2012

Through the years, FanGagers’ founders have successfully managed interactive advertising campaigns for leading brands such as: Heinz, Colgate, Orange, American Express, Toshiba, Mercedes Benz, Hyundai, Yellow Pages, Stella Artois, Danone. is a leading provider of real-time, automated audience measurement solutions. Our project.

Securities and Exchange Commission 133

Securities and Exchange Commission Technical Review Software Review 133

Brandanew

OCTOBER 10, 2015

It opens up a tremendous opportunity to do event focused campaigns (through temporary changes). How this impacts your brand : You may now be able to get a very nuanced and semantic view on the emotional response to your content. This will no longer be limited to a like but tell you exactly what the audience feels.

Social Media 100

Social Media Media Ireland Semantic 100

ConversionXL

APRIL 12, 2017

Use GA Audience for remarketing and targeting. The same audiences you create remarketing campaigns for can be created and used for targeting in GO. You can remarket to them using audiences. Then you can use that same audience for GO targeting. Top keywords, for example, can reveal hidden audiences and segments.

San Antonio 86

San Antonio Metrics B2B Analytics 86

ConversionXL

AUGUST 21, 2015

Or desperate measures like Wired’s campaign where they requested that readers turn off their ad-blocking software: Image Source. An example: Source : Banner ads on the left and right have strong visibility but zero relevance to the audience (the site is related to gaming). Plain looking but bold design. are in the age group of 18-29).

Technical Review 48

Technical Review Software Review Vertical Advertising 48

Duct Tape Marketing

MARCH 8, 2023

Through narrative interviews, Jay Klaus explores how creators like Tim Urban James Clear, Tori Dunlap and Cody Sanchez are building their audiences today. And I guess that's May, it's just maybe semantics, but I just, I have insatiable curiosity and so I want to go to see new things. Like we should all strive to be imposters.

America 73

America Networking Email Washington 73

ConversionXL

NOVEMBER 13, 2015

The audience has changed. It is how well the presenter convinces the audience that he or she is qualified to present (speak) on the particular subject. It’s especially impactful when you call upon and agree with an emotion the audience already feels. hinder ethos) to make your audience feel a certain way (i.e.

Greece 48

Greece PPC Audience Retention 48

Both Sides of the Table

OCTOBER 31, 2011

Of course we know that this is already happening as web services are now driving significant portions of the Internet and people are driving toward a future Semantic Web. Movie studios are evaluating audience reactions to films and adjusting marketing spend based on early customer reactions to films. Consider some simple examples.

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Florida API Seattle Semantic 324