crowdSPRING Blog

JANUARY 28, 2019

Noobpreneur also features sections on blogging, social media, branding, and overall marketing. You’ll find articles on improving local SEO, email marketing, mobile marketing, content creation, networking via social media, and so much more. And, be sure to check out their annual State of Social Media Report.

Small Business 106

Small Business Marketing Social Media SEO 106

crowdSPRING Blog

DECEMBER 13, 2018

There are three parts to a good competitive analysis: (1) defining the metrics and identifying the competitors you’re comparing, (2) gathering the data, and (3) the analysis. Does your brand resonate with your intended audience? You’re going to need some brand health metrics to track. Social media.

Marketing 162

Marketing Charlotte Naming Design 162

Occam's Razor

JULY 22, 2013

My solution to these problems was to create a simple framework we can use to put our customers first, evaluate our marketing programs, and right-align our view of success (metrics). The foundational elements of the framework are the consideration stages and the audience in each stage. There are some audiences who exhibit that behavior.

Framework 163

Framework Marketing Metrics Audience 163

ConversionXL

FEBRUARY 27, 2019

If you’re starting a new campaign or selling a new product, you can create a baseline based on your current metrics. To get an idea of where you are starting out, note metrics like: Open rates Click rates Unsubscribe rates Conversion rates Spam rate. After you’ve established your goals, you can dive into audience research.

Email 133

Email Software Review Campaign Metrics 133

Occam's Razor

FEBRUARY 9, 2015

. + Traffic Trends Key Metrics Analysis. Visitor/Audience Type Profile Analysis. Social Strategy Effectiveness. Onsite Behavior Key Metrics Analysis. I tend to use Hitwise a lot less, or not at all, because it is a very hard to use, it is slow, the UX/UI, metrics and reports have not really evolved over the years.

Metrics 60

Metrics Analytics Non-Compete Search 60

ConversionXL

SEPTEMBER 15, 2020

Before you can dive into them fully, it’s important to understand the difference between hit-level metrics and session-level metrics. Avinash wrote an excellent post on this very topic, Excellent Analytics Tip #23: Align Hits, Sessions, Metrics, Dimensions! Here’s a graphical summary… ( Image source ).

Analytics 70

Analytics eCommerce Software Review Technical Review 70

ConversionXL

JUNE 19, 2019

Set targets: metrics to tackle the overarching goal for your product lifecycle. The value of the marketing changes throughout different phases: Impressions: for display and social media. We need a metric or KPI that shows how good we are at increasing the likelihood that someone will convert in the future.

Agile 90

Agile Analytics Algorithm Software Review 90

ConversionXL

NOVEMBER 15, 2022

You’ll learn when to use them, what to avoid so you don’t overwhelm or confuse your audience, and five tips for creating these visualizations yourself. Let’s explore four audience-hooking data visualizations (that aren’t spreadsheets or pie charts) and why they work. Likewise, green can mean “good.”

Marketing 100

Marketing Analytics Audience Design 100

Occam's Razor

DECEMBER 8, 2017

If the Surface Marketing team is like every other team at every other company engaged in sponsorships and television advertising, it’ll measure the same collection of smart metrics like everyone else. Did we reach a large audience? We are shooting for a deeper brand connection, by an audience that holds business value for us.

Global 121

Global Metrics Artificial Inteligence Oakland 121

YoungUpstarts

AUGUST 11, 2017

With an ever changing social media landscape, building a ground foundation of evergreen content that is easily shareable and re-shareable must be the key motto behind your social media strategy. Simply to re-share social posts isn’t the only way to conquer the engagement gate from your audience.

Social Media 147

Social Media SEO Green Audience 147

Occam's Razor

AUGUST 11, 2014

Each shows a unique facet of digital performance, and I've attempted to choose the best dimensions and, for those dimensions, the best possible metrics. The target audience would be Senior Directors and VPs in the company/division. See: Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies ).

Metrics 147

Metrics Analytics Channel eCommerce 147

mashable.com

JULY 10, 2012

Jobs Events Try Our New Social News App Welcome to Mashable! Lifeproof , a line of waterproof and shock-resistant iPhone cases, aligned itself with Best Buy for this very reason, and it was able to penetrate the mainstream audience, whereas before it was simply a niche product. Latest Social Media News. Latest Media News.

eCommerce 101

eCommerce Software Review Technical Review Social Media 101

Occam's Razor

JULY 1, 2013

But fresh relevant content is also of value in our search engine optimization efforts, keeps a pipeline of socially shareable assets going. Both of these things combine to attract new audiences for our business. " To think you just managed to get those little green bar's worth. So how do we escape the narrow view?

Search 135

Search Analytics PPC Green 135

ConversionXL

DECEMBER 16, 2020

If you have a compelling value proposition for your product/service, chances are you’ve already identified your target audience —who they are, what they need, why they should buy from you. You can access participants’ social media profiles and talk to them before they’re accepted for the test. That doesn’t always pan out.

Technical Review 92

Technical Review Software Review B2B Design 92

ConversionXL

JANUARY 8, 2016

Before you can dive into them fully, it’s important to understand the difference between hit-level metrics and session-level metrics. Avinash wrote an excellent post on this very topic, Excellent Analytics Tip #23: Align Hits, Sessions, Metrics, Dimensions! Here’s a graphical summary… Image Source.

Analytics 48

Analytics eCommerce Software Review Technical Review 48

ConversionXL

JULY 25, 2022

Companies that engage in strategic CTA testing continue to drive success metrics like CTR (click-through rate) up and to the right. The green “Start free” call to action button immediately tells readers there’s no cost involved. Unsurprisingly, users see a large chunk of these ads ( 33% ) on social media platforms.

Email 146

Email Social Media Cost Campaign 146

Occam's Razor

JULY 6, 2016

Yes, I worry that Analysts, and Marketers, are spending too much time with their head buried in custom reports and advance segments and smart calculated metrics and strategic or tactical dashboards. Turns out you have to click on the Unlocked green icon. Recently though, my aunt did not like the green color and I had to return it.

Design 86

Design Software Review Mobile Analytics 86

Startup Lessons Learned

AUGUST 24, 2009

Mass blasts of information are ineffective, because the broadcast channels are suffering from information overload (even in social media). Despite all the energy invested in talking to authors about the size of their platform, very few gatekeepers have a rigorous set of metrics for measuring it. Is that a lot?

San Francisco 113

San Francisco Lean Technical Review Distribution 113

Occam's Razor

SEPTEMBER 21, 2015

The Directors, the Marketers, the Optimization employees and our resident social media gurus. First, when you present it (people can read faster than you can talk, you are going to read these slides word for word driving the audience to wish for a painless immediate death). Retain the respect of your audience.

Stock 60

Stock Conversion Matching Audience 60

Occam's Razor

MARCH 7, 2016

I've also spoken about own vs. rent in context of audiences. You rent audiences on TV, Magazines, Search, Display, etc. You own audiences on your email lists, on forums you host etc. Audiences and platforms, two places to bring our own and rent lens. Before we go on, a quick word on the word own. " #OMG #WTH.

Analytics 60

Analytics Marketing Metrics Audience 60

Occam's Razor

JANUARY 30, 2012

When it comes to data analysis, you are usually more likely to see me share guidance on advanced segmentation or custom reports or advanced social metrics or controlled experiments or economic value or competitive intelligence or web analytics maturity or one of an infinite number of difficult, if hugely rewarding, things.

Analytics 145

Analytics Metrics API Web 145

Occam's Razor

OCTOBER 14, 2014

Conversion rate is one of those metrics that I strongly encourage you only create benchmarks for from your own data. In my case I'm looking at Social Media (boss LOVES social!), The best way is to segment these metrics and then set individual targets for your most important segments.

Analytics 133

Analytics Vertical Metrics Web 133

Software By Rob

OCTOBER 16, 2012

I’ll be launching it in a few weeks and over the last few months I’ve been working on a bunch of traffic strategies designed to build interest, develop an audience and launch with a decent pre-launch mailing list. The main thing here is to work out who your audience is and create some useful content for them.

SEO 78

SEO Analytics Social Media Audio 78

maplebutter.com

JANUARY 8, 2013

Written By Dan Martell on February 2nd, 2012 | Category: Hiring LeanStartup Marketing Metrics Startup Life | 6 Comments. Building Metrics / Usage Reports / KPI 3. Product/Metrics (70%/30% time) * Get your product activation (sign-up + meaningful action) to 60% * then, Get your product retention to 20% weekly. Why do I do it?

Technical Review 44

Technical Review Startup Cofounder Software Review 44

Entrepreneurs-Journey.com by Yaro Starak

JUNE 19, 2010

I would contact retailers of this card game and say, “I’ve got an audience of Magic players. It was 2003 or right about then, and I was walking across the Green Street Mall in Brisbane, thinking that I was no longer interested in Magic the Gathering as a card game. I already had an audience of internet marketers.

Technical Review 76

Technical Review Software Review Prospectus Audience 76

Startup Lessons Learned

JUNE 9, 2020

People, not just metrics. And then I even wrote who our priority audiences were. At the time it was called the green movement. Well the same could be viewed as a community, a marketplace, social media company, anything. And what I mean by that is, almost every metric, every graph, every number, is a person.

Silicon Valley 60

Silicon Valley Hosting Cofounder Employee 60

Software By Rob

OCTOBER 16, 2012

I’ll be launching it in a few weeks and over the last few months I’ve been working on a bunch of traffic strategies designed to build interest, develop an audience and launch with a decent pre-launch mailing list. The main thing here is to work out who your audience is and create some useful content for them.

SEO 27

SEO Analytics Social Media Audio 27