Version One Ventures

SEPTEMBER 19, 2012

A great product is always the foundation but a clear distribution strategy becomes essential to cut through the noise. Your business has a high viral co-efficient (or perhaps even a network effect) that lets you amass users cheaply without worrying too much about the monetization per user or spending money on paid acquisition.

Churn Rate 168

Churn Rate Viral Acquisition Cofounder 168

Startup Professionals Musings

JULY 3, 2022

Brands need influencers working on their behalf because they provide the third-party credibility and social proof that validates their products. If you can figure out why people care about your product, you’ll have success regardless of the platform du jour. It’s the principle underlying “viral marketing.” This part isn’t new.

Social Media 352

Social Media Media Viral Audience 352

A Smart Bear: Startups and Marketing for Geeks

OCTOBER 11, 2010

We're putting a 'Retweet' button inside the product to encourage viral growth.". OK, so what can you do to rise above the cacophony that is the Internet? This is the viral step: Having trialed the tool, the stranger might use it herself, then more people find out about it, and so forth. Visibility-fail.

Software Review 261

Software Review Technical Review Viral Software Developers 261

Berkonomics

APRIL 8, 2021

Discord is a great example of a company going viral mostly from word of mouth. How do you make your product go viral? What are the elements needed to focus upon in making the attempt to take a product viral? Sometimes, it is just the right idea to brand your product inside that of a known presence.

Viral 62

Viral Product Channel Audience 62

Startup Lessons Learned

SEPTEMBER 12, 2008

vs. sustainable: Compare this to the renewable strategies, like viral marketing, SEO, widgets, and ads, which can scale into 10s of millions of users but are primarily centered around tough, non-user centric work. These are things that if you get right, you can optimize your way into a big, sustainable audience.

Audience 119

Audience San Francisco Continuous Deployment Lean 119

Startup Professionals Musings

JULY 20, 2020

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Scott, published a classic book that I recommend, ” The New Rules of Lead Generation ,” highlighting the changes wrought by the internet and social media. Display advertising. Email marketing.

Lead Generation 365

Lead Generation Customer SEM Marketing 365

Startup Professionals Musings

AUGUST 6, 2016

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Scott, published a book a while back that I like, ” The New Rules of Lead Generation ,” highlighting the changes wrought by the internet and social media. Display advertising. Email marketing.

Viral 120

Viral Lead Generation Customer SEM 120

Startup Professionals Musings

JANUARY 15, 2022

There are hundreds of consultants out there who will take your money for guidance in this area, but I recommend that you start with some free resources on the Internet, or one of the many recent books on this topic. Assess social media relevance to your product or service. These days, video production is also a useful skill.

Social Media 315

Social Media Media Startup Analytics 315

Both Sides of the Table

JANUARY 11, 2014

. ” Sean is somebody widely respected in Silicon Valley (although he now lives in SoCal) for having helped many early-stage companies go through major growth periods by quantitatively testing features with audiences to help diagnose what led to growth. Growth hacking is a mentality that a company needs to be committed to. Doesn’t.

Technical Review 384

Technical Review Hockey Stick SEM Channel 384

Women Entrepreneurs Can

MARCH 24, 2021

The product of deliberation comes easily to you. Doing so you will put more of your energy on content strategy and less on the production of it. With your creation resources in place put together an umbrella plan what your content should do, what it should say, and who should be your ideal audience. Online Content Basics.

Marketing 52

Marketing Coder Viral Algorithm 52

Both Sides of the Table

OCTOBER 22, 2010

I had called on Chamillionaire from the audience and asked him to provide some views on how artists view social media, why they use it and where it’s heading. It sort of reminds me of the new generation of innovation that is happening around user-controlled terrestrial & Internet station Jelli.]. He was riveting.

Entrepreneur 356

Entrepreneur Los Angeles Norway Audience 356

Startup Professionals Musings

FEBRUARY 13, 2021

Ideas to improve the usability of an existing product, or ways to extend its audience, are not likely to be unique to you, and difficult to win over competitors. You may be a product expert, but have little experience with running a business, or marketing, or sales. Be prepared to ship a minimum viable product and pivot.

Stealth 406

Stealth Startup Metrics Viral 406

Up and Running

JANUARY 22, 2020

So rather than trying to make a sale or advertising product reviews, for example, you should curate content about the endocannabinoid system, the science behind cannabis, and the “lifestyle.” These platforms will give you insight into what your audience is searching for and which words you should be targeting in your content.

SMS 101

SMS Marketing Affiliate Social Media 101

ConversionXL

MARCH 6, 2019

On Facebook, an ideal customer may log on to see photos of a new nephew, not to check out a 30-second demo of your SaaS product. Those ad-specific stats pair with the ongoing shift toward video as the primary medium on the Internet. Cisco’s VNI forecast estimates that 82% of all Internet traffic will be video in 2022.

Video 129

Video B2B Technical Review Campaign 129

Duct Tape Marketing

MAY 30, 2014

Your business plans are in place, perhaps you have sought out and won investors, and gotten a foothold in the market with your product. Viral Video Marketing. This is old news to anyone with an Internet connection, but also extremely hard to do for the average Joe with a low definition webcam. Congratulations! A little humor).

Video 77

Video Widget Software Review Entrepreneur 77

The Next Web

DECEMBER 17, 2013

Amanda Foley is a writer and marketing associate at audience.io , a New York and London based audience development company. io domains belong to the Internet artisans… at least that’s the vibe it has. We’ve managed to turn this little island in the Indian Ocean into a brand for the people who are making the Internet.”.

Naming 166

Naming Cofounder New York Taiwan 166

ConversionXL

NOVEMBER 25, 2020

Educational content covers videos like how-to’s, tutorials, documentaries, product reviews, and many more. This content relates strictly to the products and services you provide, and have a very limited audience. The middle of the funnel is where people start to learn about your core values, brand mission, and products.

Channel 129

Channel Metrics Algorithm Video 129

Berkonomics

SEPTEMBER 25, 2014

What are the elements needed to focus upon in making the attempt to take a product viral? of going viral that makes all the difference between failure and success.) We could not have begun to reach a fraction of that audience with any amount of money if we did not reach through these channels. Second: channels.

Viral 71

Viral Matching Syndicate Syndication 71

Startup Lessons Learned

SEPTEMBER 22, 2008

I break the answer to that question down into three engines: Viral - this is the business model identified in the presentation as "Get Users." Here, the key metrics are Acquisition and Referral, combined into the now-famous viral coefficient. If the coefficient is > 1.0 , you generally have a viral hit on your hands.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

The Startup Magazine

JUNE 6, 2021

Since the internet is the dominant force in every industry, startups need to conquer many challenges to succeed these days. You need a business strategy for attracting the target audience and earning profit off of your consumer base. The next thing is to do some market research on your target audience.

Social Media 174

Social Media Audience Affiliate Startup 174

YoungUpstarts

NOVEMBER 28, 2019

Helps Content Go Viral. Posting on social media can increase your chances of making your content go viral. As soon as people begin liking, commenting, and sharing your posts, your content will more likely be exposed to a wide range of audiences throughout the world. Helps Increase Sales.

Social Media 221

Social Media Media Viral Channel 221

VC Cafe

JULY 5, 2011

Video is a great way to get your startup some viral visibility. According to Cisco , by 2015, one million minutes of video – the equivalent of 674 days – will cross the internet every second (!) The big barrier to entry seems to be the fear of production, but there is a big range of styles and tools to produce a video.

Video 90

Video Media Viral Startup 90

Startup Professionals Musings

SEPTEMBER 28, 2019

Brands need influencers working on their behalf because they provide the third-party credibility and social proof that validates their products. If you can figure out why people care about your product, you’ll have success regardless of the platform du jour. It’s the principle underlying “viral marketing.” This part isn’t new.

Social Media 238

Social Media Media Viral Audience 238

The Startup Magazine

JULY 18, 2017

They’re demanding, they’re used to fast, easily streamed, top quality, low cost products and top customer service. It can be quite antisocial, especially when it impacts on spending time with real people, but there are lots of positives, including apps that can increase productivity and connectivity. Irresistible product design.

Design 87

Design Social Media Technical Review Forecast 87

crowdSPRING Blog

MAY 9, 2018

She destroyed her natural eyelashes and had yet to discover a product that could repair them. Cox implemented design thinking to create the brand’s flagship product, Wink, a naturally derived oil designed to promote regrowth of lashes and brow. Beauty brands need to be audience focused and feedback driven in order to thrive.

Marketing 90

Marketing Social Media Cofounder Design 90

Startup Professionals Musings

AUGUST 17, 2018

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Scott, published a classic book that I recommend, ” The New Rules of Lead Generation ,” highlighting the changes wrought by the internet and social media. Display advertising. Email marketing.

Lead Generation 137

Lead Generation SEM Viral Social Media 137

Startup Professionals Musings

APRIL 13, 2019

There are hundreds of consultants out there who will take your money for guidance in this area, but I recommend that you start with some free resources on the Internet, or one of the many recent books on this topic. Assess social media relevance to your product or service. These days, video production is also a useful skill.

Social Media 199

Social Media Media Analytics Viral 199

YoungUpstarts

DECEMBER 3, 2020

The culture of relentless competition and seemingly endless creativity has resulted in a number of globally viral ads. Japan also represents one of the world’s largest economies and ranks high in terms of gross domestic product (GDP). It accounts for over one percent of the nation’s nominal gross domestic product (GDP).

Japan 162

Japan Advertising United States Viral 162

YoungUpstarts

OCTOBER 5, 2015

The Internet is filled with videos these days, including those that start playing automatically as part of a website’s background. This is because a lot of people simply don’t have long enough time while surfing the web to read long product descriptions and articles. Reach More People More Easily.

Video 100

Video Product Reputation Viral 100

YoungUpstarts

SEPTEMBER 18, 2017

Wondering what your audience is glued to while you are busy using traditional advertising, core campaigning, and doing paid marketing for your products? Exactly where they need to be, on their smart screens scrolling some viral internet discussion. You can then tweak or include new services or products. #3:

Social Media 200

Social Media Media Marketing Viral 200

The Startup Magazine

JANUARY 22, 2020

Who knows, you might even go viral. There doesn’t exist a scientific formula for going viral. It can happen today, or it could happen years later when the wider internet finally takes notice of the video you put up years ago. Not all products and business concepts can be understood with ease. No idea how to do that?

Video 128

Video Social Media Viral Media 128

Both Sides of the Table

NOVEMBER 5, 2012

So you tell me what the future of the Internet will be? But audience size and consumption is massive and growing plus; Study Innovator’s Dilemma ( my cheat sheet here ). It requires writers, actors, film crews, lighting, costume & set designs, make-up artists, post production, sound, editors and so on. Think about.

Silicon Valley 374

Silicon Valley Los Angeles Distribution Java 374

The Startup Magazine

SEPTEMBER 30, 2018

You need to establish good relations with your customers in order to generate more sales and social media is the best place to find and attract new audiences. One of the biggest advantages that social media offers is you can reach a lot of audiences and increase your sales without spending a lot of money. What is their job title?

Social Media 114

Social Media Media Sales Audience 114

Startup Professionals Musings

APRIL 25, 2014

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Scott, just published a new book that I like,” The New Rules of Lead Generation ,” highlighting the changes wrought by the internet and social media. Display advertising. Email marketing.

Lead Generation 248

Lead Generation SEM Social Media Startup 248

Startup Professionals Musings

OCTOBER 16, 2017

Brands need influencers working on their behalf because they provide the third-party credibility and social proof that validates their products. If you can figure out why people care about your product, you’ll have success regardless of the platform du jour. It’s the principle underlying “viral marketing.” This part isn’t new.

Social Media 161

Social Media Media Viral Audience 161

YoungUpstarts

OCTOBER 21, 2019

What it mainly requires is smart strategizing to target a specific audience. In the space of social media, you can directly interact with your audience be it for purchasing a product or checking up on faulty service. Your audience knows you by your “image”. Social media marketing does not cost you a lot.

Social Media 124

Social Media Media Audience Campaign 124

YoungUpstarts

NOVEMBER 21, 2014

Use Social Media to Reach a Wider Audience. You’re going to want to take advantage of reaching the largest audience possible. Consider the industry you’re in and other brands that offer complimentary products. Recent viral campaigns like the ALS Challenge are proof that giving back can go an extremely long way.

eCommerce 196

eCommerce Small Business Viral Social Media 196