Version One Ventures

NOVEMBER 14, 2012

Yammer sreenshot “Going viral” is often the holy grail for Internet startups, who hope to quickly scale to hundreds of thousands of users (then hundreds of millions) with relatively low user acquisition costs. When you turn your attention to SaaS products that are narrow in industry and profession, it’s even harder.”

Viral 149

Viral Product Vertical Acquisition 149

ReadWriteStart

APRIL 8, 2023

In contrast, it left several e-trends: augmented reality, zero coding, the marketplace boom, and product subscriptions are just a few of them. With the help of voice assistants, such as Siri and Alexa, you can purchase the product just by saying it while running errands. We will deliver product x every three months with free shipping.”

eCommerce 185

eCommerce Technical Review Software Review Analytics 185

Berkonomics

APRIL 8, 2021

Discord is a great example of a company going viral mostly from word of mouth. How do you make your product go viral? What are the elements needed to focus upon in making the attempt to take a product viral? Sometimes, it is just the right idea to brand your product inside that of a known presence.

Viral 62

Viral Product Channel Audience 62

The Next Web

DECEMBER 4, 2013

Along with building a product and a company, you need to build social momentum and buzz. Identify the audience. On social media, you can pinpoint an audience in real-time. Initially, your staff (even if that’s just you and a co-founder) will be your greatest asset in locating and connecting with your audience.

Social Media 158

Social Media Media Viral Startup 158

ConversionXL

OCTOBER 4, 2022

In this article, you’ll learn how to build a powerful ecommerce marketing strategy using customer research and messaging development, and how to use it to determine which marketing tactics will best reach your target audience. Set your sights on Google’s Popular Products 4. Choose influencers based on influence, not audience size 5.

eCommerce 129

eCommerce Marketing Social Media Retention 129

Both Sides of the Table

SEPTEMBER 17, 2013

When I tell audiences that Americans consume 6 hours of video per day people seldom believe me (thus I publish the data). As a result it only makes sense to produce the highest quality video and to market it like hell to consumers since if it doesn’t capture an audience when it runs then losses are incurred. MSN & AOL.

Video 339

Video Technical Review Distribution Aggregator 339

Startup Lessons Learned

SEPTEMBER 12, 2008

vs. sustainable: Compare this to the renewable strategies, like viral marketing, SEO, widgets, and ads, which can scale into 10s of millions of users but are primarily centered around tough, non-user centric work. These are things that if you get right, you can optimize your way into a big, sustainable audience.

Audience 119

Audience San Francisco Continuous Deployment Lean 119

Startup Professionals Musings

AUGUST 6, 2016

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Here is my summary of the seven most successful lead-generation vehicles he and I still recommend today, despite the popularity of viral marketing: Search-engine marketing. Display advertising.

Viral 120

Viral Lead Generation Customer SEM 120

Version One Ventures

SEPTEMBER 19, 2012

A great product is always the foundation but a clear distribution strategy becomes essential to cut through the noise. Your business has a high viral co-efficient (or perhaps even a network effect) that lets you amass users cheaply without worrying too much about the monetization per user or spending money on paid acquisition.

Churn Rate 168

Churn Rate Viral Acquisition Cofounder 168

SoCal CTO

NOVEMBER 10, 2009

He has a really interesting background as a product manager and now an entrepreneur. Like many product managers, my background is fairly eclectic. That's where I learned I enjoyed interacting with customers and working with development teams to build and launch products. Tell me a bit about your background. How did it help you?

Management 150

Management Product Entrepreneur Silicon Valley 150

Startup Professionals Musings

JULY 3, 2022

Brands need influencers working on their behalf because they provide the third-party credibility and social proof that validates their products. If you can figure out why people care about your product, you’ll have success regardless of the platform du jour. It’s the principle underlying “viral marketing.” This part isn’t new.

Social Media 352

Social Media Media Viral Audience 352

A Smart Bear: Startups and Marketing for Geeks

OCTOBER 11, 2010

We're putting a 'Retweet' button inside the product to encourage viral growth.". For example, here's what the founder's ( Josh Baer ) availability looks like: Instead of trading emails with lists of available time-slots, Josh just sends the link to this page and the other person uses the product to schedule a meeting.

Software Review 261

Software Review Technical Review Viral Software Developers 261

Startup Professionals Musings

JULY 20, 2020

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Here is my summary of the seven most successful lead-generation vehicles he and I still recommend today, despite the popularity of viral marketing: Search-engine marketing. Display advertising.

Lead Generation 365

Lead Generation Customer SEM Marketing 365

YoungUpstarts

DECEMBER 1, 2015

Different websites will use varying techniques to win over an audience. Quite frankly, if a website isn’t optimised to suit the smaller screens, it is essentially shutting its doors to an audience of millions. A successful website targets the widest audience possible; mobile optimisation is key. Social Media Interaction.

Social Media 100

Social Media Viral Audience Design 100

YoungUpstarts

NOVEMBER 25, 2011

If you’re not familiar with the term, gamification is essentially the idea of using game thinking and game mechanics to solve problems and engage audiences. In fact, gamification is already seeping into many parts of our lives – but it’s recently especially prevalent in web and mobile applications.

Mobile 172

Mobile Technical Review Software Review Web 172

ConversionXL

FEBRUARY 3, 2022

But, as Sean Ellis notes, it isn’t about manipulating customers—it’s about helping them: “Sustainable growth is about understanding the value people get from your product and helping people realize this value. Growth hacking is about caring for and optimizing the user experience to build trust and keep customers using your product.

Retention 113

Retention Marketing Acquisition Channel 113

Startup Professionals Musings

AUGUST 12, 2022

In my role as a mentor to entrepreneurs and an angel investor, I find that too many are stuck in this myth that a good pitch, and good marketing content, should consist of more product features, and more hype on customer benefits. You grab any audience, even logical left-brain executives, in the first 60 seconds, or you lose them forever.

Angel Investor 293

Angel Investor Viral Audience Social Media 293

ConversionXL

APRIL 4, 2017

You have traffic, and I pay for placement in front of your audience. Though, increasingly, you can target with great granularity (especially on social) and set up custom audiences to create a holistic full-funnel paid strategy. In addition, display allows you to target niche audiences based on interests. Virality and Referral.

Channel 118

Channel Marketing Viral SEO 118

Hearpreneur

DECEMBER 28, 2022

I intend to release one study every three months, which I'll send to journalists in the hopes of generating viral attention on social media. I believe that if I can have one piece of content go viral every three months, not only will I be able to develop more links but also raise my brand's recognition. Photo Credit: Bozlur Rehman.

Social Media 122

Social Media Entrepreneur Retention Finance 122

Startup Professionals Musings

JANUARY 15, 2022

Assess social media relevance to your product or service. If your business is industrial B2B products, social media should be low on your list. For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive. Spend your time and money on other platforms.

Social Media 315

Social Media Media Startup Analytics 315

SVPG

JANUARY 12, 2011

” He’s actually done it already: build a great product customers love. Building a great product worthy of conversation is generally thought to be the product manager’s job. But if you’re in product marketing, you should contribute as well. When a product actually delivers, people talk about it.

Product 69

Product Technical Review Social Media Viral 69

Women Entrepreneurs Can

MARCH 24, 2021

The product of deliberation comes easily to you. Doing so you will put more of your energy on content strategy and less on the production of it. With your creation resources in place put together an umbrella plan what your content should do, what it should say, and who should be your ideal audience. Online Content Basics.

Marketing 52

Marketing Coder Viral Algorithm 52

Up and Running

JULY 10, 2017

It’s not easy to choose the right pricing strategy for a SaaS product. Your product improves with time, your business team grows, and so your pricing can’t stay outdated. Even if you are just starting to consider building a SaaS startup , you’ve probably used products with either freemium pricing or a free trial. Choose wisely.

Startup 110

Startup Non-Compete Viral Software Review 110

Startup Professionals Musings

FEBRUARY 13, 2021

Ideas to improve the usability of an existing product, or ways to extend its audience, are not likely to be unique to you, and difficult to win over competitors. You may be a product expert, but have little experience with running a business, or marketing, or sales. Be prepared to ship a minimum viable product and pivot.

Stealth 406

Stealth Startup Metrics Viral 406

Occam's Razor

SEPTEMBER 24, 2012

Facebook has an incredible audience, 950 million strong and counting. This audience is immensely attractive to Brands and Marketers around the world. We've seen explosive growth in brand pages, types of advertising and other fun ways to monetize this audience. It is a lovely emotional video (really was!). Gets more Likes.

Metrics 165

Metrics Advertising Marketing Social Media 165

The Startup Magazine

DECEMBER 14, 2023

Many people have found out that when they use videos for the products on their website, they’re getting higher conversion rates. You have to make sure that your brand story connects with your audience on an emotional level. Your audience will move to know what goes on in the office. Do not pass on this opportunity.

Video 122

Video Social Media Audience Media 122

The Next Web

DECEMBER 19, 2013

Ryan Hoover is the co-creator of Product Hunt , creator of Startup Edition , and instructor at Tradecraft. Follow him at @rrhoover or visit his blog to read more about startups and product design. The way product managers, UX designers, and other “non-technical” roles think , communicates their ability and culture fit.

Stealth 167

Stealth Cofounder Social Media Viral 167

ConversionXL

OCTOBER 26, 2022

TikTok has evolved from a platform known for viral dance moves to a place of rapid product discovery. TikTok research into user behavior shows that 37% of users discover a product and immediately want to buy it. The TikTok buying craze even has its own viral hashtag: #TikTokMadeMeBuyIt. With over 1.5

Sales 115

Sales Customer Viral Marketing 115

ConversionXL

NOVEMBER 25, 2020

Educational content covers videos like how-to’s, tutorials, documentaries, product reviews, and many more. This content relates strictly to the products and services you provide, and have a very limited audience. The middle of the funnel is where people start to learn about your core values, brand mission, and products.

Channel 129

Channel Metrics Algorithm Video 129

The Startup Magazine

JULY 28, 2023

It provides your business with unlimited potential to tap into endless audiences. If you go viral, your brand will soar. It allows for tighter product manufacturing and better enactment of feedback. You can use Email marketing to reach your regular customers when you announce amazing new products.

Marketing 104

Marketing Social Media Audience SEO 104

Berkonomics

SEPTEMBER 25, 2014

What are the elements needed to focus upon in making the attempt to take a product viral? of going viral that makes all the difference between failure and success.) We could not have begun to reach a fraction of that audience with any amount of money if we did not reach through these channels. Second: channels.

Viral 71

Viral Matching Syndicate Syndication 71

Brandanew

OCTOBER 14, 2016

Your primary goal on Instagram is to engage with your existing audience while also growing the number of avid followers for your brand. It is also helpful to create a list of local and brand-specific hashtags to differentiate your products from other brands. Think of it as the digital world’s way of displaying products and services.

Community 100

Community Social Media Nashville Philippines 100

Duct Tape Marketing

MAY 30, 2014

Your business plans are in place, perhaps you have sought out and won investors, and gotten a foothold in the market with your product. Viral Video Marketing. Like any good song, your product not only needs a hook, but a melody to provide the ear-worm and make your work a household name. Your company, your product, is your baby.

Video 77

Video Widget Software Review Entrepreneur 77

ConversionXL

MARCH 6, 2019

On Facebook, an ideal customer may log on to see photos of a new nephew, not to check out a 30-second demo of your SaaS product. But LinkedIn owns the lucrative B2B audience. This post focuses on deployment rather than production, but here are high-level takeaways from those posts: Quality = attention span. Stay on brand.

Video 129

Video B2B Technical Review Campaign 129

Up and Running

JANUARY 22, 2020

So rather than trying to make a sale or advertising product reviews, for example, you should curate content about the endocannabinoid system, the science behind cannabis, and the “lifestyle.” These platforms will give you insight into what your audience is searching for and which words you should be targeting in your content.

SMS 101

SMS Marketing Affiliate Social Media 101

Hearpreneur

JANUARY 22, 2023

Consumers are becoming increasingly health-conscious and seeking to understand their options for treatments and healthcare products. For example, a startup SaaS company can use a specialized app to create a good product management process and keep track of the project's progress. Thanks to Sean Stevens, Immerse Education ! #5-

Artificial Inteligence 124

Artificial Inteligence Technical Review Entrepreneur Social Media 124

Startup Lessons Learned

SEPTEMBER 22, 2008

I break the answer to that question down into three engines: Viral - this is the business model identified in the presentation as "Get Users." Here, the key metrics are Acquisition and Referral, combined into the now-famous viral coefficient. If the coefficient is > 1.0 , you generally have a viral hit on your hands.

San Francisco 167

San Francisco CPA SEM CTO Hire 167