Occam's Razor

MAY 2, 2017

The very best analysts are know what matter’s the most are not the insights from big data but clear actions and compelling business impact from usually a smaller subset of key data. That then takes us down the very best way to answer that question, to use the five-step process to build out the Digital Marketing and Measurement Model.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

Occam's Razor

OCTOBER 14, 2014

We are all blessed with more data than we know what to do with, and all for the price of a few lines of JavaScript added to your website. In this type of an environment, I've frequently stressed the value of identifying targets for your key performance indicators. Own data benchmarks. Industry analyst data benchmarks.

Analytics 133

Analytics Vertical Metrics Web 133

Occam's Razor

MAY 5, 2016

I am not, and this post is all about getting the data to show you that I am indeed not being sarcastic. I am insanely excited that we can track ad blocking behavior in Google Analytics, so easily. Setting Google Analytics front end elements (custom dimensions, advanced segments). Ad block: #wth. They should. You will be rich.

Analytics 60

Analytics Metrics Advertising Europe 60

Occam's Razor

SEPTEMBER 15, 2014

Nothing I can tell you about the importance of having an incredible mobile strategy will surprise you. Mobile devices (phones, tablets, wearables) are transforming how we behave, how we buy, how we consume content, and dare I say how we become happy or we become sad. The only reason good old digital is beating TV is mobile.

Analytics 141

Analytics Metrics Mobile DC 141

Occam's Razor

APRIL 13, 2015

And, that's not all, when you consider that it is segmented data, across multiple dimensions, it really is impressive. But, I'm a big believer in optimizing data access to be at the right time as defined by your decision-making/action-taking speeds inside your company. Custom Dimensions: Deeper Unique-You Analysis.

Analytics 60

Analytics Web eCommerce Metrics 60

Occam's Razor

AUGUST 11, 2015

Custom reports rock! Custom reports allow you to deeply focus (by eliminating the rif-raf metrics and dimensions, they save time and show just what you want). Custom reports allow you to deeply focus (by eliminating the rif-raf metrics and dimensions, they save time and show just what you want). Standard reports stink.

Analytics 60

Analytics Customer Metrics eCommerce 60

Occam's Razor

JULY 22, 2013

For example AIDA is from the siloed lens of Marketing (and full disclosure, I humbly believe serves company's own selfish perspective). Most of the frameworks we have also don't optimally capture the complexity of digital marketing and measurement. We don't think about our marketing expansively enough.

Framework 163

Framework Marketing Metrics Audience 163

Occam's Razor

FEBRUARY 28, 2017

A story where data is the hero, followed by two mind-challenging business-shifting ideas. At a previous employer customer service on the phone was a huge part of the operation. Qualitative surveys were giving the company a read that customers were unhappy with the service being provided. They hurt ACT, and comp. Another issue.

Metrics 60

Metrics Analytics Acquisition Naming 60

ConversionXL

MAY 30, 2017

It’s where the magic happens: visitors turn into customers, fulfilling the purpose of your website. Ideally, customers should be able to initiate the journey through the funnel only when they add a product to the cart. Otherwise, your conversion ratios and Funnel Visualization data will make no sense. So what can go wrong here?

Analytics 126

Analytics Conversion eCommerce Technical Review 126

Occam's Razor

DECEMBER 6, 2010

In a world where we are overwhelmed with data and metrics and key performance indicators and reports and dashboards and. To share with you three custom reports that I find to be super valuable when I am doing web data analysis. I love custom reports. Click on Mobile Traffic (or whatever) and. to this report.

Analytics 125

Analytics Web Customer SEM 125

Occam's Razor

DECEMBER 9, 2013

Progress in digital marketing and analytics in either scenario becomes painful (the organization / systems / thinking is simply not in the optimal position). One day your leadership realizes you stink at digital (all of it or just Facebook or search and display or mobile or whatever). Focus on the mobile experience.

Analytics 165

Analytics Marketing Channel Metrics 165

Occam's Razor

DECEMBER 12, 2016

There is, almost literally, an unlimited number of things you could focus on to create a high impact data-influenced organization. there is a new mobile app to track or a new digital experience to problem-solve or a crazy online to offline campaign that upends everything unleashes a new layer of tactical activity. Google Tag Manager.

Analytics 60

Analytics DC Software Review Leadership 60

Occam's Razor

MARCH 25, 2014

It is because often we are just the data girls / boys. In this post I want to share that one-page list of the best metrics for digital content, marketing and business success with you. I believe in always focusing on the complete customer-business journey. Your primary owned channel is your website, mobile or desktop.

Metrics 155

Metrics Marketing Analytics Channel 155

Occam's Razor

AUGUST 13, 2012

A couple weeks back I'd requested the nice folks following me on Google+ and Facebook to submit their most important digital marketing and analytics questions. The questions reveal a bunch of things we used to worry about, and continue to, like data quality and creating data driven cultures. EU Cookies!) Let's do this!

Analytics 124

Analytics Channel Metrics Web 124

Occam's Razor

JULY 15, 2014

In our world of digital analytics often these things are called dashboards… I had to shrink the size to make it fit the available screen, but even if you saw it at full glorious resolution, I'm sure you'll very quickly come to the conclusion that this is just a data puke. Yes, it does summarize data from many reports into one.

Analytics 159

Analytics Metrics Web Ohio 159

Occam's Razor

SEPTEMBER 4, 2012

I'm immensely excited about how completely mobile platforms impact our lives. I'm a lot less excited when I think about the imagination that we've brought to bear on mobile platforms and business/marketing. Customer acquisition. Re-imagining what it means to get access to customer data and.

Acquisition 144

Acquisition Mobile Customer Marketing 144

Occam's Razor

JANUARY 7, 2019

My professional areas of interest cover Customer Service, User Experience and Finance, though here on Occam’s Razor my focus is on influencing incredible Marketing through the use of innovative Analytics. You'll be surprised by the steep drop in Cost per Acquisition. In the Audiences section, go to the Behavior folder.

Analytics 88

Analytics Marketing Algorithm Campaign 88

Occam's Razor

AUGUST 11, 2014

My last post, perhaps provocatively, called for a reduction of data in executive dashboards (digital, online, offline). More English (IABI, specifically) would lead to a smarter understanding of performance, and of course glory for data practitioners. The target audience would be Senior Directors and VPs in the company/division.

Metrics 147

Metrics Analytics Channel eCommerce 147

Occam's Razor

MARCH 23, 2010

Javascript tag driven click data processed in the cloud provided through a web based front end that allows you to segment and create meaningful views of the data unique to you. Having two tools guarantees you are going to be data collection, data processing and data reconciliation organization. This instant.

Analytics 118

Analytics Web Metrics Channel 118

Occam's Razor

MAY 19, 2014

There is unlimited amount of data thrown off our digital existences. (Or Or to use sexy term du jour , we have big data!). " Or, "Profitability, it is so sexy, just focus on Customer Lifetime Value, no, sorry, I mean Profitability." This is a great behavior correcting mechanism.). So, great metric.

Metrics 159

Metrics Analytics SEC Acquisition 159

Occam's Razor

APRIL 19, 2010

90% of the failures in web analytics, the reasons companies are data rich and information poor, is because they don't have DUMB objectives. Create happy customers. Improve marketing effectiveness. Improve marketing effectiveness might translate into these goals because currently they are our priorities: 1.

Analytics 138

Analytics Metrics Web Framework 138

Occam's Razor

APRIL 23, 2012

Yes, data is important. Helps make marketing better. While there is a great deal of appreciation for the power of metrics/data, I've come to realize that Sr. That incentive removes a focus from the important entity, your customer, and places it on the secondary entity, your advertiser. Makes for smart organizations.

Metrics 152

Metrics Analytics Search Channel 152

Occam's Razor

FEBRUARY 9, 2015

When you are done reading the post, you'll be super mad that your marketing strategy is not more influenced by your competitor's data! Since then, as luck would have it, we have more tools, they are smarter, and have richer data-sets. How is competitive intelligence data collected? CI data collection.

Metrics 60

Metrics Analytics Non-Compete Search 60

Occam's Razor

APRIL 29, 2013

It turns out that Marketers, especially Digital Marketers, make really silly mistakes when it comes to data. Small data. In the last couple months I've spent a lot of time with senior level marketers on three different continents. Some absolutely did not use data to do their digital jobs.

Metrics 166

Metrics Marketing Search SEO 166

Occam's Razor

MARCH 7, 2016

I want you to sign up for something very, very special I'm doing: Writing short stories from the intersection of marketing and analytics. Mobile and desktop websites, mobile applications are platforms you own. The best platform where I own content, creativity, data, relationships, and everything else is this blog.

Analytics 60

Analytics Marketing Metrics Audience 60

Occam's Razor

NOVEMBER 2, 2015

if yes, what should your content (and marketing) strategy be. It covers, content, marketing and measurement. If we have an opportunity to engage with an audience, what's the intent that that audience is expressing through their digital behavior. We have intent, why be the terrible Marketer that discriminates?

Social Media 60

Social Media Media B2C B2B 60