B2B Campaign eCommerce Internet 
ConversionXL
JANUARY 29, 2016
What if grouping all audiences into the same retargeting campaign is actually doing more harm than good? The truth is that a lot of people never give the attention or resources that’s needed to improve their retargeting campaigns. Achieved CPAs that were 34% cheaper than non-brand search campaigns. It’s an afterthought.
ConversionXL
JULY 21, 2022
Its study of B2B buyers shows an even split in how decision-makers interact with sales reps traditionally, remotely, and self-served digitally: Of the B2B leaders that use omnichannel marketing, 83% say it’s a more successful way to prospect and secure new business than traditional “face-to-face only” selling.
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Up and Running
JULY 7, 2021
Globalization and easier access to the internet have benefitted online businesses from all around the world. eCommerce businesses are especially thriving, thanks to a dramatic shift in online shopping, with an average of 3.4+ billion eCommerce users and over $4.2 Why is branding important for eCommerce businesses?
YoungUpstarts
AUGUST 10, 2020
There’s never been a better time to start an ecommerce store than now. Despite the enormous opportunity of ecommerce though, success is not automatic. Many promising ecommerce sites have crashed and burned over the last 2 decades. The landscape can be particularly precarious for small ecommerce stores.
Startup Lessons Learned
MAY 9, 2012
Maybe you’ll be hunting on a reef with a spear gun for 20lb groupers (B2B sales at a conference)? Or perhaps you need to chum (freemium) the waters a bit? But that's not what founder Chris Lindland had in mind for BetaBrand, an online clothing company. Not an online clothing catalog, mind you, but a clothing company.
Occam's Razor
JULY 6, 2016
It does not matter if you are are B2B or B2C. You will get insights you can use for your data/campaigns. Patagonia though refuses to return my deep love for it because of how difficult it makes the most basic thing an ecommerce company should be good at: returning products. Just do it. The why for your what. Let me explain.
crowdSPRING Blog
AUGUST 6, 2018
Perhaps your site’s ecommerce performance isn’t up to expectations, or you’re not getting as many conversions you’d like. For example, if your branding is inconsistent or consistently poor in email and content marketing campaigns, people will notice. After all, your website and your brand should work in tandem.
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