B2B Channel PPC Search 
ConversionXL
NOVEMBER 23, 2022
B2B buyers aren’t all-rational, and they will often follow and recommend tools they’ve heard of even if they’ve never used them. Product should be your main channel for customer acquisition, retention and expansion. More networking and curated roundtables, less gurus and swag. Daniel Layfield, Growth Product Manager at Codecademy.
ConversionXL
APRIL 4, 2017
How you decide to invest in marketing channels can make or break your business. Okay, so it’s important to capitalize on effective channels that are conducive to growth at scale. An Overview of Common Digital Marketing Channels. That sounds like an obvious statement, but not a lot of people think about it critically.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
ConversionXL
FEBRUARY 26, 2014
For many ConversionXL readers, PPC advertising is a big part of your business & in many ways it is just as critical to the conversion process as what’s happening on the page. You may have an exceptional page that would convert beautifully if your PPC ads were just a little more on topic. Enter Georgene: .
ConversionXL
NOVEMBER 24, 2021
If we’re a B2B company selling into brick-and-mortar retail environments, and we’re looking to find an audience of retail executives, we’ll start with a simple Google search. An audience search with the parameters “Frequently uses the hashtag” and “#retailtech” pulls up many frequently listened-to podcasts. Building a community.
YoungUpstarts
APRIL 15, 2018
As recently as a few years ago, brands and wholesalers only had a few sales channels to consider: they sold directly to retailers, or to distributors who in turn sold to retailers. B2B wholesale businesses have had to rethink and realize that a wholesale e-commerce platform is essential to their business. Cost savings.
ConversionXL
DECEMBER 7, 2016
If you’ve ever thought about running a PPC campaign for the first time, there’s a good chance you were wondering which PPC channel to use. The PPC targeting options that Facebook has available are different from Google AdWords, LinkedIn, Twitter, and the abundance of other PPC marketing networks you have available.
Duct Tape Marketing
JANUARY 7, 2020
Why Paid Search Must Be Part of Your Mix written by John Jantsch read more at Duct Tape Marketing. Just because it’s an established marketing channel, though, doesn’t mean it’s lost any of its relevance. So let’s take a closer look at paid search. How can paid search assist in lead generation?
Expert insights. Personalized for you.
94 
Let's personalize your content