ConversionXL

OCTOBER 16, 2022

There’s more to ecommerce customer acquisition than increasing checkout conversion rates. Where marketing drives brand awareness, customer acquisition drives conversions and sales to generate revenue. Conversely, a high-end fashion ecommerce store runs Facebook Ads. by posting about it on social media). Google ads).

Acquisition 129

Acquisition eCommerce Customer Churn Rate 129

Occam's Razor

MAY 2, 2017

There is no golden metric for everyone, we are all unique snowflakes! :). and tell you what are the best key performance indicators (metrics) for them. In the past I’ve shared a cluster of metrics that small, medium and large businesses can use as a springboard…. If you want to play along. Don’t read what I’ve chosen.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

crowdSPRING Blog

JANUARY 28, 2019

They offer both free resources and a Pro membership, and they host the annual MarketingProfs B2B Marketing Forum. You’ll find articles on improving local SEO, email marketing, mobile marketing, content creation, networking via social media, and so much more. ” Their goal is to educate marketers from the ground up.

Small Business 106

Small Business Marketing Social Media SEO 106

Up and Running

APRIL 17, 2018

B2B ecommerce sales , (businesses selling directly to other businesses) generate three times as much revenue as B2C, at $7.7 In 2016, mobile search officially overcame desktop search with nearly 60 percent of all searches coming from mobile devices. trillion in 2021, up from $1.3 trillion in 2014. So, what can you do?

SEO 80

SEO eCommerce Analytics Software Review 80

Occam's Razor

SEPTEMBER 15, 2014

Nothing I can tell you about the importance of having an incredible mobile strategy will surprise you. Mobile devices (phones, tablets, wearables) are transforming how we behave, how we buy, how we consume content, and dare I say how we become happy or we become sad. The only reason good old digital is beating TV is mobile.

Analytics 141

Analytics Metrics Mobile DC 141

Startup Professionals Musings

OCTOBER 2, 2018

Even with instant two-way communication via the Internet and mobile phones, your greatest new solution or service won’t found or properly recognized without marketing. In fact, the first challenge is to build a strategy, put together a budget, and define measurement metrics. Set specific objectives, budgets, and metrics for each one.

Marketing 240

Marketing Viral Channel Metrics 240

ConversionXL

MARCH 24, 2016

When you’re doing conversion optimization , one of the hardest parts is finding opportunity areas to optimize. Equally valuable is finding activities that correlate with higher customer success – whether that be RPV, LTV, or whatever metric you’re optimizing for. But how do you find these correlative metrics?

Metrics 48

Metrics Conversion Analytics Retention 48

ConversionXL

FEBRUARY 12, 2019

In my daily work with ecommerce brands, I see two types of companies: The first type focuses on acquisition and conversion. Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. mobile purchasers). Cohort metrics can help drive more repeat customers. The second relies on retention.

Retention 126

Retention Analytics Campaign eCommerce 126

ConversionXL

MARCH 5, 2019

Your audience of qualified computer scientists may respond positively to technical terms; a conversational tone with that same audience may undermine credibility. However, by meeting your potential prospects face to face, you start a conversation before you ever write an email. Undoubtedly, this takes more effort and costs more.

Email 130

Email Campaign Reputation San Diego 130

ConversionXL

JUNE 8, 2017

The website, the mobile application, the advertising, the support, the different screens and features of the product… everything could be personalized. The user experience for mobile, tablet and desktop users are often vastly different and will require specific treatments. Conversions and monetary value. Image Source.

Programming 97

Programming Revenue Analytics Software Review 97

Up and Running

JULY 15, 2015

21% of companies consider themselves effective at measuring mobile ROI. 50% of B2B companies find it difficult to attribute marketing activity directly to revenue results. If so, what have you learned from tracking your marketing metrics? 40% of marketing departments think their companies’ marketing is ineffective.

Marketing 60

Marketing Social Media Campaign Acquisition 60

ConversionXL

MARCH 28, 2014

You’ve likely already heard that explainer videos can boost conversions anywhere between ten and ten bazillion percent. ” The visitor/view metric is one you should only be competing against yourself on. ” metric for featured products & +28.0 The question is… Can you make it any good? image source.

Video 122

Video Software Review Cofounder Metrics 122

ConversionXL

NOVEMBER 8, 2018

Are there use cases for voice search in B2B? Notably, Dean continued, “the growth in voice isn’t coming 100% from smart speakers like Google Home, which aren’t super relevant for B2B companies anyway. Instead, a good chunk of all searches are becoming voice searches on mobile phones and—important for B2B—desktops.”.

B2B 100

B2B eCommerce Search Technical Review 100

Ben's Blog

MAY 15, 2020

What are those metrics? Andrew : If you are a travel company right now, I think you’re seeing very specific metrics dropping. As a result of that, all of those metrics go up. People saying, “This is what’s happening to B2B SaaS or this is what’s happening to this category.”

Founder 36

Founder Conversion Technical Review Cash Position 36

Duct Tape Marketing

JANUARY 30, 2015

5 Content Metrics Every Marketer Needs to Analyze written by Alex Boyer read more at Small Business Marketing Blog from Duct Tape Marketing. Still, many B2B marketers rely on assumptions to inform their content decisions. If they share it with their networks, then they found something truly useful that advances the conversation.

Metrics 28

Metrics Marketing B2B Analytics 28

Up and Running

JANUARY 18, 2021

Mobile was a common way that engagement increased, and TikTok’s mobile focus made it a place to watch for social eCommerce. That same research highlights the preference extends to B2B and B2C customers, and only 20% of B2B shoppers want to return to in-person sales. Customers are doing dynamic pricing work, too.

eCommerce 150

eCommerce B2B Forecast Demand 150

YoungUpstarts

FEBRUARY 29, 2016

Keep in mind that the purpose of your website is online user conversion. Provide A Mobile Responsive Experience. According to Google, the number of mobile search queries overtook desktop queries in 2015. If your website is not mobile responsive, this will diminish the user experience for a good number of online visitors.

Sales 100

Sales Technical Review SEO B2B 100

ConversionXL

MAY 27, 2022

More conversions? The metrics. B2B demand generation focuses on ROI. Vanity metrics are less important. Look instead at measuring KPIs like close rate, cost per acquisition, cost per lead, conversion rates, average contract value, and lifetime customer value. Before getting started, be clear on: The goal.

Demand 115

Demand Affiliate Audience Leadership 115

Occam's Razor

JULY 22, 2013

For example, they don't account for a smart company's ability to form relationships at scale via mobile, social platforms with past, current, and, most importantly, future customers. micro-conversion). One of their three key areas of innovation and focus is Mobile. What consideration state might someone be in?

Framework 163

Framework Marketing Metrics Audience 163

Occam's Razor

APRIL 25, 2011

Not having a fast, functional, incredible mobile-friendly website. billion mobile phones. What's your excuse for not spending a few dollars making your site mobile-friendly? If you can't initiate or participate in conversations, close your account. Identifying their Macro and Micro Conversions and 2.

Marketing 126

Marketing Flash Analytics Web 126

Occam's Razor

FEBRUARY 10, 2016

We were brain storming about the next cluster of coolness for Analytics, the conversation quickly went to what Analysts need to look at on a daily, weekly and monthly basis. It pains me how critical it is to know what the heck we are solving for with our analytics, and how few people identify goals for their website (mobile or desktop).

Analytics 60

Analytics eCommerce Metrics Acquisition 60

ConversionXL

NOVEMBER 11, 2015

Whether you’re a conversion optimization agency, consultant, or in-house at a startup or enterprise, investing in the right conversion optimization tool is a big decision. You can, for example, isolate the conversion rate for all visitors who played the video you’re testing. It opens the door for detailed analysis.

Software Review 48

Software Review Technical Review Development Team Review Conversion 48

ConversionXL

APRIL 3, 2018

CXLLive #conversion pic.twitter.com/qVYFcGhnD4. The actual year of mobile was 10 years ago (release of the iPhone) and we still have horrid mobile experiences out there. previous conversations, facebook, intercom…). 88% check email actively on smart phones, needs to be mobile optimized. from each of the speakers.

Retention 106

Retention Artificial Inteligence Channel Email 106

ConversionXL

OCTOBER 4, 2021

Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. At the conversion stage, just before purchase, your aim is to hammer home why your product is perfect for your prospect. via B2B Marketing Alliance ]. The reviews prove it.

Email 136

Email Customer Marketing Software Review 136

Occam's Razor

OCTOBER 10, 2011

We have IT-minded people engaging in massive data puking (one report with 30 metrics anyone?) I want to propose a framework you can use to measure success using metrics that matter for one simple reason: They actually measure if you are participating in the channel in an optimal fashion. Conversation Rate. Google Plus.

Social Media 165

Social Media Metrics Conversion Media 165

Occam's Razor

DECEMBER 9, 2013

One day your leadership realizes you stink at digital (all of it or just Facebook or search and display or mobile or whatever). Second , create the world's greatest mobile experience. Focus on the mobile experience. Focus on mobile like crazy, tablets in particular. Don't do paid search. Exciting, right?

Analytics 165

Analytics Marketing Channel Metrics 165

Occam's Razor

SEPTEMBER 30, 2013

We'll start with digital at the highest strategic level, which leads us into content marketing, from there it is a quick hop over to the challenge of metrics and silos, followed by a recommendation to optimize for the global maxima, and we end with the last two visuals that cover social investment and social content strategy.

Analytics 154

Analytics Marketing Social Media Technical Review 154

Occam's Razor

AUGUST 11, 2014

Each shows a unique facet of digital performance, and I've attempted to choose the best dimensions and, for those dimensions, the best possible metrics. Ever single dashboard likely has this module because every executive wants to know how many visits were there on our site, and what's our conversion rate! Good question!

Metrics 147

Metrics Analytics Channel eCommerce 147

Occam's Razor

AUGUST 12, 2013

MCA-AMS covers the challenge of attributing accurate impact of our marketing and advertising efforts across multiple devices (desktop, laptop, mobile, TV). Looking at the picture above … we've spent money on Social, Direct, Search, and Referral efforts and received 767 conversions. All three challenges are important.

Channel 161

Channel Analytics Campaign Conversion 161

Occam's Razor

FEBRUARY 28, 2017

To ensure customer delight was delivered in a timely manner, it was also decided that Average Call Time (ACT) would now be The success metric. The success metric, ACT, did go down. That ACT was an activity metric was terrible – if you have a The success metric, it should always be an outcome metric. Another issue.

Metrics 60

Metrics Analytics Acquisition Naming 60

ConversionXL

MAY 19, 2016

When you do that, your Multi-Channel Funnel reports in Google Analytics can go from a generic Social > Email > Conversion attribution to something a little more useful, like Facebook-First Touch > Facebook Retargeted > Email – Content > Email – Sales > Conversion. How Do You Manage Tornadoes?

Analytics 78

Analytics Metrics Channel Software Review 78

Occam's Razor

JUNE 11, 2014

The You May Also Like has a $50 Converse shoe and a Sperry Top-Sider Angelfish for $63. From B2C to B2B. Rock joy-inducing mobile experiences. Forget mobile first, it's a mobile only world! Create joy-inducing mobile experiences. Forget mobile first, it's a mobile only world!

Design 150

Design Software Review Technical Review Mobile 150

David Teten

DECEMBER 3, 2019

Many tools designed for B2B marketing in general are also relevant to investors. I previously posted a detailed presentation with sales technology tools useful for B2B sales. Point Nine Capital uses Qwilr to create modern, mobile-native collateral. It sounds simple; however, very few asset managers actually do it.”

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Occam's Razor

FEBRUARY 3, 2014

You are already producing content for TV (like Air New Zealand above), why not extend the conversation in the commercials with videos on YouTube. Why not extend the conversation there? If you are a B2B company, checkout Cisco's social efforts. Once we hit the Build stage you know what to do, much more standard metrics.

Analytics 149

Analytics Marketing Audience Channel 149

Occam's Razor

FEBRUARY 20, 2012

In the case of Credit Karma my first job is to identify what the Macro Conversion is. The next thing to answer this question, and ensure that I'm not a newbie Analyst who will only focus on 2% of the business success, I have to figure out the Micro Conversions. The single biggest reason for the site's existence. " Et al.

Web 138

Web Analytics Technical Review Affiliate 138

Occam's Razor

OCTOBER 24, 2016

Step 1: Optimal Metrics. Step 3: Assisted Conversions. You'll find it here: Digital Metrics Ladder of Awesomeness. The metrics ladder lays out a path that will get you there, step by step while ensure your org is coming along with you. Step 1: Optimal Metrics. Tough metrics. Smart metrics.

Analytics 60

Analytics Metrics Technical Review Channel 60

crowdSPRING Blog

SEPTEMBER 5, 2014

A Discussion with Jon Bischke of Entelo: On Successfully Switching from B2C to B2B (SaaS) | saastr – crowdspring.co/1tKArlK. How We Increased Landing Page Conversion by 16%: Lessons Learned from Redesigning the Buffer Home Page? A Great Job Interview Requires a Great Conversation – crowdspring.co/1w2Owuk.

Social Media 92

Social Media Small Business Design Media 92