Occam's Razor

NOVEMBER 13, 2009

Non-Ecommerce. If I have one jihad it is to massively convert every person who touches the web to focus on measuring Outcomes! It is the one reason we can't achieve the greatness we so richly deserve. Glory will be yours!! We make love to 'em all! One thing you'll read here that you'll read no where else?

Analytics 71

Analytics Web Technical Review Metrics 71

Occam's Razor

JANUARY 20, 2010

We will cover measuring success of SEO efforts on one web page, how to do search engine optimization for b2b websites, how to rank for highly saturated industries / categories / keywords, and which competitive intelligence tools do I use for search program optimization (and targeting display ads using search data!). Well don't give up.

Analytics 90

Analytics Search SEO Metrics 90

crowdSPRING Blog

SEPTEMBER 5, 2014

These posts and videos are about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and more! A Discussion with Jon Bischke of Entelo: On Successfully Switching from B2C to B2B (SaaS) | saastr – crowdspring.co/1tKArlK. Apple is known for the unique style of their ads.

Social Media 92

Social Media Small Business Design Media 92

Occam's Razor

JUNE 11, 2014

We have our senior leadership involved like never before. But with all this data, talent, money and leadership support, we are not knocking the ball out of the park. My hope is you are going to take the data, talent, money and leadership support to transform your digital experience into something truly delightful.

Design 150

Design Software Review Technical Review Mobile 150

crowdSPRING Blog

NOVEMBER 9, 2012

These posts and videos are about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and more! Almost All B2B Marketers Do Content Marketing, But Only 36 Percent Think It’s Effective [STUDY] – [link]. 11 Best Practices For eCommerce Websites – [link].

Social Media 101

Social Media Small Business Design Media 101

Hearpreneur

MAY 15, 2020

After leading my former employer to $55 million in sales from $18 million in sales, my reward was to be laid off but it was just the kick in the pants I needed to start my B2B marketing company, Innovaxis. Following its incredible success, I launched the eCommerce portion of my business in 2018. Photo Credit: Sean Parnell.

Entrepreneur 126

Entrepreneur LLC Los Angeles San Francisco 126

YoungUpstarts

MARCH 20, 2014

These days, with the near-prerequisite to include digital, social and mobile components to B2B marketing campaigns, it’s more important than ever to produce high-quality video content to deliver your message in a memorable way. by Nick Pahade, CEO of Poptent. Know your audience. Have fun with it.

Video 180

Video B2B Campaign Social Media 180

Occam's Razor

SEPTEMBER 30, 2013

The average conversion rate for a typical top ecommerce site is around 2%. That means you'll have to care about your macro-outcome, the ecommerce conversion or your lead submitted conversion or donation made to your non-profit conversion. It is the only way to win big. And sadly we are not at the top, so we tend to do worse.

Analytics 154

Analytics Marketing Social Media Technical Review 154

Occam's Razor

DECEMBER 12, 2016

If you don't have this, ideally signed in blood by your leadership team and you, then you are just messing around with data. They only want to throw up a one page lead-gen form if they are B2B. That is what you want. If you are a government analytics team, you are wasting time. It indicates imagination for a nonline impact.

Analytics 60

Analytics DC Software Review Leadership 60

Occam's Razor

AUGUST 11, 2014

Data above is for a B2B website with no ecommerce. Finally, my bff Page Value shows how much money a give page made for us (it works both for ecommerce and non-ecommerce websites). Here's the dashboard module I'm using a lot more, and the response from the leadership has been pretty ecstatic.

Metrics 147

Metrics Analytics Channel eCommerce 147

Occam's Razor

DECEMBER 9, 2013

One day your leadership realizes you stink at digital (all of it or just Facebook or search and display or mobile or whatever). A good example, for e-commerce and non-ecommerce sites, is [link]. For B2B companies Macro Outcome Rate is related to lead generation, for B2C it is often the e-commerce Conversion Rate.

Analytics 165

Analytics Marketing Channel Metrics 165

Occam's Razor

JULY 22, 2013

But, depending on which benchmark you want to use, the average ecommerce conversion rate is around 2%. It does not stop at getting the first B2B contract. Advanced Analytics Big Data Customer Satisfaction Digital Analytics Digital Marketing Leadership Marketing Tips business framework digital marketing key performance indicators'

Framework 163

Framework Marketing Metrics Audience 163

crowdSPRING Blog

FEBRUARY 6, 2015

We do like to talk about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, economics and other interesting stuff! B2B Influencer Content Marketing Case Study & 18 Resources crowdspring.co/1Dm42V8. The New Era of the Hybrid Marketer crowdspring.co/1zbayAT. 1CTOJ5T. .

Small Business 48

Small Business Design Seattle Social Media 48

Occam's Razor

OCTOBER 24, 2016

A typical macro-outcome is an ecommerce order, a lead submitted for a B2B company, a new profile opened by a visitor to a content site, a donation on a non-profit website. In doing this step successfully, you are strengthening leadership connections, and more buy-in from multiple departments (finance, sales, support etc.).

Analytics 60

Analytics Metrics Technical Review Channel 60

Occam's Razor

FEBRUARY 3, 2014

For your leadership team, this is a small step into original content and into building relationships. If you are a B2B company, checkout Cisco's social efforts. You can engage with the fashion content (branding play), you can engage with the how-to content (relationship play), and you can engage with the products (ecommerce play).

Analytics 149

Analytics Marketing Audience Channel 149

Occam's Razor

MARCH 23, 2010

Email campaign ideas, content improvement, behavior targeting, testing product prices , hiring a supposedly awesome consultant, using offline calls to action, measuring impact of television on the web, opening a twitter account of a B2B business, doing… Anything you can think of I can do it. Bigamy is vastly overrated. Usually for free.

Analytics 118

Analytics Web Metrics Channel 118

ConversionXL

AUGUST 27, 2019

Now, you’re ready to learn about the mistakes that marketers have made—so you can avoid them, build marketing leadership skills , and get ahead faster. To use a common example, you may be familiar with the frustrating differences between Shopify and Google Analytics ecommerce data. B2B or B2C. Conclusion. Agency or SaaS.

Analytics 124

Analytics Naming Metrics Campaign 124

Occam's Razor

DECEMBER 3, 2012

I met with the senior leadership of a multi-billion dollar company (think alcoholic beverages). Check out any B2B, B2Q, M2Z brand. You can of course do ecommerce/lead gen. I wanted to come up with a simple framework that companies could use to self-diagnose the sophistication of their digital marketing strategy.

Framework 147

Framework Marketing Search Mobile 147

Occam's Razor

SEPTEMBER 21, 2015

Surely you are curious why the lovely hipster gentleman in a t-shirt was necessary to communicate with B2B bosses. Then, you can drive the leadership conversation to the best place for the business. A delightful mess. Leaders has to carry. Forget that. Just think of the one big problem I've identified for you.

Stock 60

Stock Conversion Matching Audience 60

Occam's Razor

JUNE 7, 2017

The most imaginative B2B marketers could even figure out how to be a part of solving some of the deepest entrenched problems in the industry (STEM education, equal opportunity, + +) and in turn add an entire value-system to their brands. Here’s a B2B example, a company I think well of… Cisco. Almost nothing. Divided by 845,921.

Social Media 162

Social Media Media Artificial Inteligence Channel 162