ConversionXL

FEBRUARY 12, 2019

In my daily work with ecommerce brands, I see two types of companies: The first type focuses on acquisition and conversion. Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. Maybe last month you changed how you share social media content and attracted new followers. Image source ).

Retention 126

Retention Analytics Campaign eCommerce 126

Up and Running

JANUARY 18, 2021

The first thing most eCommerce companies did in February of 2020 was to smash their crystal balls and toss out demand forecasts because the world was shaping up to be like nothing we’ve seen before. eCommerce marketing tends to follow broader sales and social trends, prioritizing ease of access for its innovation.

eCommerce 150

eCommerce B2B Forecast Demand 150

ConversionXL

JULY 21, 2022

Its study of B2B buyers shows an even split in how decision-makers interact with sales reps traditionally, remotely, and self-served digitally: Of the B2B leaders that use omnichannel marketing, 83% say it’s a more successful way to prospect and secure new business than traditional “face-to-face only” selling.

Customer 118

Customer Marketing Channel Audience 118

Up and Running

APRIL 17, 2018

In fact, according to Shopify , global retail ecommerce sales are on track to reach $4.5 B2B ecommerce sales , (businesses selling directly to other businesses) generate three times as much revenue as B2C, at $7.7 SEO, or search engine optimization, makes your website and its content more visible to search engines.

SEO 80

SEO eCommerce Analytics Software Review 80

ConversionXL

JANUARY 18, 2022

Bellroy has built a consistent identity across social media that evokes feelings of adventure, durability, and uniqueness. This is particularly true for complex verticals such as B2B SaaS products, where product marketing’s ability to pinpoint users with the most need and educate them on product features and benefits proves useful.

Marketing 110

Marketing Product Audience Equity 110

Up and Running

JULY 15, 2015

Here are couple of staggering statistics Adobe shared: Only 8% of companies say they can determine ROI from their social media. 50% of B2B companies find it difficult to attribute marketing activity directly to revenue results. Ecommerce statistics—money generated by source, by campaign, by ad, and so on.

Marketing 60

Marketing Social Media Campaign Acquisition 60

Hearpreneur

JULY 5, 2023

3- As a tool for talent search Photo Credit: Jaime Nacach As a recruitment agency actively seeking bilingual Latin American professionals, TikTok has proven to be an effective tool in our talent search efforts. Our articles are monetized with useful products and services that will help our audience level up their finances.

Entrepreneur 109

Entrepreneur Audience PPC Campaign 109

YoungUpstarts

JULY 13, 2020

Ecommerce has been on the rise for a while now, but the lockdown period has placed this business model at the forefront of purchasing decisions like never before. Digital marketing can be carried out across a number of channels, but one of the most obvious is social media. Leverage proximity targeting.

Marketing 147

Marketing Social Media Audience eCommerce 147

This is going to be BIG.

FEBRUARY 22, 2010

Monetate Mobile adds mobile-native navigation, search, GPS store location, cart access and more, to any site, overnight. The ideal candidate has experience with eCommerce systems, emerging mobile and social technologies, as well as RoR. To take advantage, buyers need scalable, enterprise-caliber ad technology solutions.

Part-Time VPE 92

Part-Time VPE CTO Hire Engineer Sales 92

ConversionXL

DECEMBER 16, 2020

Let’s take a look at an example scenario: You’re trying to find users to review your B2B payroll solution. You can access participants’ social media profiles and talk to them before they’re accepted for the test. Cost: $40/non-B2B user, $80/B2B user + custom incentives (usually $20–40/user). UserZoom GO.

Technical Review 92

Technical Review Software Review B2B Design 92

ConversionXL

JANUARY 29, 2016

Being the UK’s largest online watch dealer, Watchfinder had the same goals as any other good eCommerce store: To increase sales. Achieved CPAs that were 34% cheaper than non-brand search campaigns. Retargeting Case Study #4 – Lumension & Just Media. Okay enough with eCommerce stores for now. How’d they do it?

Campaign 48

Campaign PPC Audience eCommerce 48

ConversionXL

JUNE 8, 2017

If you are in B2B, you’ve certainly heard of account-based marketing by now. For an ecommerce website, that could mean giving the 10% off coupon only to new visitors instead of everyone, to avoid cannibalizing sales you would have made anyway from your loyal customers without the coupon. Which campaigns specifically? Firmographics.

Programming 97

Programming Revenue Analytics Software Review 97

Occam's Razor

JULY 6, 2016

It does not matter if you are are B2B or B2C. Patagonia though refuses to return my deep love for it because of how difficult it makes the most basic thing an ecommerce company should be good at: returning products. Don't bother searching for it using the search box on any patagonia.com webpage. Let me explain.

Design 86

Design Software Review Mobile Analytics 86

ConversionXL

FEBRUARY 27, 2019

What emotions were they feeling when they searched for a solution? Social media also offers a cache of market research data. Their first email focus on saving users time: Canva understands users don’t want to waste time creating different graphics for each social media channel. They might even name them.

Email 133

Email Software Review Campaign Metrics 133

crowdSPRING Blog

AUGUST 6, 2018

Perhaps your site’s ecommerce performance isn’t up to expectations, or you’re not getting as many conversions you’d like. According to the search giant, over 48% of all users started their search for something on a mobile device. A redesign or revamp might be the thing you need to fix these issues.

Mobile 48

Mobile Design Technical Review RSS 48

The Next Web

SEPTEMBER 1, 2013

59% of B2B marketers rate blogs as the most effective content marketing tactic ( CMI ). B2B marketers who use blogs generate 67% more leads per month than those who do not ( Inside View ). Set up Twitter searches. For example, if you’re product is an eCommerce platform where people sign up to set up their online store.

eCommerce 147

eCommerce Startup B2B Audience 147

Up and Running

AUGUST 7, 2019

” It’s turned a vast majority of the ecommerce world into a race to the doorstep, and plenty of things are falling by the wayside in the rush. For small ecommerce businesses to survive and grow, you’re going to have to come to grips with this new reality and react to it in a way that your customers want, whether they know it or not.

eCommerce 77

eCommerce Software Review Technical Review Audience 77

ConversionXL

FEBRUARY 26, 2014

Not just relevance in the sense of improving Quality Score or Ad Rank, but improving the relevance of your search marketing keywords and ads to your potential customers. This ad is helping the website by providing a contact phone (especially good for mobile searches), and sitelinks. Get Focused on Location.

PPC 111

PPC Widget Campaign Technical Review 111

Occam's Razor

MAY 2, 2017

There are Search people and Content people and Landing Page Optimizers and Cart fixers and Attribution Specialists and more. Ecommerce: Betabrand. Outcomes: Revenue | Ideas Funded Behavior: Path Length | Cart Abandonment Rate Acquisition: Assisted Conversions | Share of Search. Every ecommerce site has to obsess about Revenue.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

The Startup Magazine

JUNE 26, 2018

A Google search for your business name may place you in page 3 with alternative or similar suggestions in pages 1 and 2. A copyright or trademark search will help you avoid taken names, it’s like a business name availability search. Also a few syllables is generally better than a lot. Differentiation in this case is key.

Naming 70

Naming eCommerce Startup Database 70

Occam's Razor

NOVEMBER 13, 2009

Soul searching, questions to torture vendors with, comparing vendors, running a pilot and negotiating a contract, it's all in there. The best WA report, segmentation, site search, SEO & PPC analysis, email, rich media, cookies, data sampling. Non-Ecommerce. Especially people outside our analytics / search circle.

Analytics 71

Analytics Web Technical Review Metrics 71

YoungUpstarts

MAY 22, 2015

The exponential rise of ecommerce illustrates the acceptance of internet as a major marketplace globally. The names which do not reflect in the search results are left out. Even adding an ecommerce section to a website is no trouble. Internet is not a fad but here to stay, it is the present and the future. billion in 2014.

eCommerce 100

eCommerce Internet China B2B 100

ConversionXL

NOVEMBER 22, 2022

Click-Through Rate Definition The Conversion Rate Formula: How to Calculate Conversion Rate Bounce Rate: Everything You Want to Know and More How To Calculate and Increase Customer Lifetime Value PPC Click-Through-Rate: What it Means and How to Use It (and Improve It) How to Track and Improve Ecommerce Customer Acquisition Effectiveness.

Metrics 105

Metrics Analytics Marketing Acquisition 105

ConversionXL

AUGUST 10, 2021

And in turn, engage with their platform on highly competitive ecommerce shopping days. One B2B brand that does this well is social media scheduling platform Later. One B2B brand that does this well is social media scheduling platform Later. Curate content for each stage of the marketing funnel.

Metrics 152

Metrics Audience Curation Algorithm 152

ConversionXL

JANUARY 18, 2022

It’s one of many ecommerce software platforms on the market but only the fifth most popular by market share. It’s also not the cheapest ecommerce platform: Squarespace plans start at $12 per month, Woocommerce has a completely free plan, and Shopify’s plans start at $30 per month. Take Shopify. Image source. Image source.

Equity 94

Equity Marketing Social Media Software Review 94

crowdSPRING Blog

NOVEMBER 9, 2012

These posts and videos are about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and more! More than thirty percent of small businesses should quit using social media | Leaders West – [link]. John Battelle’s Search Blog – [link].

Social Media 101

Social Media Small Business Design Media 101

Occam's Razor

FEBRUARY 10, 2016

While I can't know all the goals you should set (and the economic value you should use for each goal), let me share with you five goals that every business, B2B or B2C, should set up in their analytics practice (in Google Analytics, IBM Analytics, Adobe Analytics, or whatever it is that you are high on right now). No, of course not.

Analytics 60

Analytics eCommerce Metrics Acquisition 60

Occam's Razor

SEPTEMBER 15, 2014

Here's a graph that shows how US adults consume media, it shows time in hours. Media-Mix Modeling/Experimentation. If you have ecommerce you will see key metrics related to money making. Transactions, Revenue and Ecommerce Conversion Rate. It does not matter if you are a B2B or B2C or A2K, you will always see this.

Analytics 141

Analytics Metrics Mobile DC 141

Duct Tape Marketing

APRIL 14, 2022

So yeah, I, there there's some confusion around these terms, partner, marketing partnership, marketing affiliate market, and you have influencer and B2B. So I just consider affiliate marketing, part of this greater ecosystem of partnership marketing now, which includes influencer and B2B and aspects of business development.

Marketing 87

Marketing Affiliate Channel Software Review 87

Occam's Razor

AUGUST 12, 2013

MCA-ADC covers the challenge of attributing credit to all digital marketing channels (Social, Display, YouTube, Referral, Email, Search, others) that contributed to a particular conversion (or multiple conversions). So, the campaign could be Social, Organic Search, Email, Display, Affiliate, Referring Site … anything really.

Channel 161

Channel Analytics Campaign Conversion 161

Brandanew

OCTOBER 13, 2015

> 66% B2B and 60% B2C “best in class” content marketers had a documented Content Marketing Strategy according to the Content Marketing Institute. With increasing competition, online reputation is a major draw for search engines as well as your consumers. c) Social media sharing. And this is not fluke!

Social Media 100

Social Media Marketing SEO B2B 100

Occam's Razor

DECEMBER 9, 2013

One day your leadership realizes you stink at digital (all of it or just Facebook or search and display or mobile or whatever). A good example, for e-commerce and non-ecommerce sites, is [link]. During this stage you should also invest a lot in Search Engine Optimization. Don't do paid search. Look at the colors.

Analytics 165

Analytics Marketing Channel Metrics 165

Occam's Razor

SEPTEMBER 30, 2013

A secondary, under-appreciated, challenge is that search engines value freshness of content. You launch your site, it becomes stale in due course (from a organic search signal perspective). It is also immensely beneficial for search engine optimization (great content, delivered fresh, every day!). And so on and so forth.

Analytics 154

Analytics Marketing Social Media Technical Review 154

Duct Tape Marketing

MAY 4, 2016

Teach referrals to your customers and offer to teach referral generation to their customers in B2B settings. Public Relations– This includes activities aimed at receiving coverage in traditional media outlets. Marin Software – Optimize your Search, Social & Display ads across channels and devices.

Lead Generation 28

Lead Generation Social Media Public Relations Channel 28

ConversionXL

NOVEMBER 9, 2021

Banner ads, webinars, email marketing automation, social media promotions, SEO, content marketing. Memberstack’s B2B audience are familiar with YCombinator. This landing page from ecommerce furniture retailer Burrow is an excellent example of using high-quality imagery and video to tell the story. Image source.

Audience 156

Audience Video Software Review Conversion 156

Occam's Razor

FEBRUARY 3, 2014

I would have never bumped into my Prudential commercial in any place other than YT because of how I consume media.] Some have even tried original content (a la GoPro ), but originality without key integrations into the overall marketing strategy and media mix is hard to pull off/sustain. When I have a choice, I now buy Prudential.

Analytics 149

Analytics Marketing Audience Channel 149

Occam's Razor

FEBRUARY 20, 2012

Bonus: Identifying Macro and Micro Conversions also gives you a list of Ecommerce Tracking to set up on the site, and Goals to set up in the Admin interface. I want to know if they have even a simplistic understanding of how to rock social media. Organic search rankings (rank, page titles, snippets). I make a note of: 1.

Web 138

Web Analytics Technical Review Affiliate 138