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Transforming Marketing With Artificial Intelligence

Duct Tape Marketing

Transforming Marketing With Artificial Intelligence written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Paul Roetzer. In this episode of the Duct Tape Marketing Podcast , I interview Paul Roetzer. 5:18] How will AI impact the marketing profession? [7:21]

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B2B Content Marketing Strategy with Zero Funds

Rembrandt Communications

No budget for SEO copywriting and more? It’s the beginning of the year, and that means it’s time to put your 2017 B2B content marketing strategy into action. You need to start marketing to increase sales, but you also need […]. No problem! But, it’a also that month when your mailbox is full of holiday bills.

B2B 100
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Marketing Your Startup: A Billion-Dollar Company’s First Marketer Reflects Back

View from Seed

Ellie Mirman was the first marketer hired by the CMO of HubSpot, the Boston-based marketing software startup that IPOed in 2014. Below, she shares lessons learned from the earliest days of marketing the company and how this has translated to her second startup role as VP of Marketing at Toast. How did you address that?

Marketing 120
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How to Choose Digital Marketing Channels for Long Term Growth

ConversionXL

How you decide to invest in marketing channels can make or break your business. Rather, marketers get trapped in the fervent anxiety of needing to be everywhere at once. An Overview of Common Digital Marketing Channels. Marketers spend a ton of money on search ads, and as you can assume, Google owns a large part of the market.

Channel 118
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How Typeform Stands Out In A Crowded Market

Duct Tape Marketing

How Typeform Stands Out In A Crowded Market written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Karrie Sanderson. In this episode of the Duct Tape Marketing Podcast , I interview Karrie Sanderson. Take The Marketing Assessment: Take the Assessment. Like this show? Duct Tape Transcript.

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Don’t Forget SEO in Your Content-Marketing Strategy

Rembrandt Communications

Take advantage of this competitive tool to boost sales and online awareness Content is a huge part of most marketing strategies right now. The post Don’t Forget SEO in Your Content-Marketing Strategy appeared first on Boost sales with BtoB Content Strategy and PR here.

SEO 100
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How to Track and Improve Ecommerce Customer Acquisition Effectiveness

ConversionXL

What makes customer acquisition different from marketing? Borrow trust for fast results with influencer marketing 4. Personalize the buyer journey with email marketing 5. Get seen with SEO-driven content marketing Conclusion. They’re customers for life who market your business for you (e.g., Google ads).